Content Marketing & Film Resource

How to look your best on a video call: a 30-second guide

Erin Hayes April 16, 2020 facebook live, webcam, video conference calls, webinar Leave a Comment

Web conference calls are the new way of communicating with co-workers, and bosses. It’s the new norm for job interviews and sales, and training calls

Executives, managers, librarians, and teachers are investing in building in-home studios to accommodate the sheer volume of video and conference calls they need to accomplish a day. It’s unlikely that this rapid change over to video calls will disappear as the economy opens up and people are allowed to return to work.

We’re consulting with our clients about how to work with what they already have in place and how to build-out their in-home studios. This work inspired us to create a How To series that we could share with everyone.

This is the first of the series: A 30 Second Guide to Looking Your Best on a Video Call.

For more robust solutions, like virtual event set-ups or multi-camera, contact us at erin@mediabosstv.com or check out our Virtual Event and Live Stream Video page.

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IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

Erin Hayes December 07, 2017 facebook live, live event video Leave a Comment

All proceeds of No Rest for the Wicked Funny benefit Globe Santa

BOSTON, MA: Today, MEDIABOSS, an award-winning production company located in MetroWest, announced its partnership with famed Boston comedy theater, Improv Asylum, to stream their 24-hour improv event to Improv Asylum’s 27K+ Facebook audience. The annual event, No Rest for the Wicked Funny raises money for Globe Santa. Globe Santa Globe Santa exists solely to deliver joy to local children. They provide holiday presents to families in need throughout the Greater Boston area. This year, No Rest for the Wicked Funny will run from 7p.m. December 21^st- 7p.m. December 22^nd.

“We are excited to bring No Rest for the Wicked Funny to a larger audience again this year. We saw great success from 2016’s Live Broadcast, with more than 15,000 people live-streaming us on our first run out of the gate,” said Mike Anastasia, co-producer of No Rest for the Wicked Funny. “We’re looking forward to giving people a chance to tune in and watch our incredibly talented performers and special guests as they entertain for 24 straight hours. To-date we have raised $277,124.11 for Globe Santa. We hope to raise even more money for the children of Greater Boston this year.”

“MEDIABOSS believes in giving back to the community. Partnering with Improv Asylum and donating our time, equipment and expertise to bring their impressive 24-hour improv event, No Rest for the Wicked Funny, to a larger audience was an easy decision,” said Ian Barrett, Creative Director of MEDIABOSS. “This year we hope to help Improv Asylum raise the most money they’ve ever raised for Globe Santa.”

Globe Santa was created in 1956 to deliver gifts to local children in need. Today, Globe Santa provides holiday presents to families in need throughout the Greater Boston area.

Improv Asylum has put on its 24-hour improvised show for 13 years. The first show took place in 2005.
Past celebrity guests include WBZ Anchor Lisa Hughes, Boston comedy legend Tony V, former Patriots tight end Christian Fauria, sports reporter Bob Lobel, Big D & the Kids Table, actor Dave Eigenberg, Ken Casey of the Dropkick Murphys, comedian Steven Wright, Celtics legend JoJo White, Boston radio personality Adam 12.
People can buy tickets to attend the event at improvasylum.com/norest
People can tune in to watch the event here: https://www.facebook.com/Improvasylum/

About MEDIABOSS: MEDIABOSS is an award-winning, creative video production company and marketing agency. We create content for distribution across all media platforms for broadcasts and businesses. Last month, we provided video for IMAGs at Dennis Leary's 23rd annual charity comedy show, Comics Come Home. Learn more about our Live Event Streaming here.

About IMPROV ASYLUM: Improv Asylum is a comedy theater featuring improvisation and sketch comedy (think Whose Line is it Anyway? meets Saturday Night Live!). We have performed more than 10,000 shows for well over 2 million people. You could be next! We have shows 6 nights a week at our resident theater on Hanover Street in Boston's North End. Improv Asylum also offers unique corporate training, hilarious customized corporate shows and a student training center. Find out why Improv Asylum is the "funniest show you'll ever be a part of!"™

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The Most Important Step to Sharing Video to Facebook

Erin Hayes July 18, 2017 Video Marketing, facebook live, facebook video, sharing video Leave a Comment

We won't make you read too far to get to it.

Here it is:

Make sure your viewers can understand your video without the sound on.

According to Facebook, 85% of Facebook video gets watched with the sound off.

Yikes. If a video plays in a newsfeed but no one can hear it, does it really play? Well, yes. Of course it does. But you get my point. Video is pricy content to take a chance that your target audience will play the audio.

OK, well. What can you do to make sure your message still gets across?

Transcribe your video and include closed captioning and add bold graphics to help tell the story.

What if you can’t do both, you ask?

Last month Animoto released their infographic: “The State of Social Video: Marketing in a Video-First World".

According to their survey, 39% of consumers are more likely to finish videos with closed captioning. And yet, only 51% of marketers add closed captions to their video, most of the time or always.

Our point: If you want to see a boost in completion rates and get a leg up on your competition, add closed captions to your video.

What if your video strategy includes Facebook Live, you ask? Facebook Live will add automatic transcriptions eventually, but for now they do not.

We handle our Facebook Live shows by adding more graphics. And once the Facebook Live has ended we add closed captions.

How do you get your hands on closed captions? Well, there are a variety of platforms you can use to have your video transcribed. But first, ask your production partner if this is something they provide. We include a close caption file (.srt) with final delivery of our videos.

Not sure how to add closed captions for Facebook video? We've made a super short video that shows you how, below:

See? Easy. Now start captioning those Facebook videos!

And if you'd like to talk production, feel free to reach out: erin@mediabosstv.com

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4 Smart Tactics to Get the Most out of Your Live Video

Erin Hayes September 27, 2016 Content Marketing, facebook live, live video production, live streaming, live event video Leave a Comment

All of your pre-production paid off; you’ve just aired a live event video and it went off without a hitch! Congrats!

Now that the high-fives have subsided and your Live viewers have signed off, what should you do with this perfect piece of content? It’d be a shame to just close the door on it, wouldn’t it? Yes, it would.

Producing a professional live video, whether through Facebook Live or a different platform, is no small investment. It’s time consuming and costly. Don’t make it a one-off. Take these 4 tactics and make it an asset that continues to work with you long after it’s Live Air date.

1) Craft a Blog Series

Transcribe your live video and and write a series of blogs around the event. Was it a product launch? Then we’re sure you touched on a series of benefits your customers and prospects could look forward to. Create a Why series and embed the video in to each blog post. If you don’t have video editing skills, then use your hosting platform’s tools to make the video start at the relevant point in the video.

2) Upload to YouTube

Upload your Live Event to YouTube and start a discussion around the topic with your subscribers in the comments. Ask for feedback and link back to relevant pages on your website.

3) Create a Landing Page

We’re sure a few people weren’t able to tune into your live event. And we’re sure there are some prospects that may not have heard about the event. Build a landing page with your video and create some premium content around its subject. Maybe an eBook that provides a deeper look into the video’s announcement, or a white paper further solidifying your company as a thought leader.

4) Produce a Teaser

If you have the budget or the means, edit a :30 teaser video for the longer event video (that you’ve uploaded to one of your channels or hosted on your website) and share that teaser across your social channels to promote views of the longer piece.

Use one of these approaches, or go for all four, and you’ll see the return on investment of your live video skyrocket. Have other ideas or suggestions? We’d love to hear them! Leave us a comment below!

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Unleashing The Full Power of Facebook Live

Ian Barrett July 21, 2016 Production, Tips & Tricks, Video production, live stream, facebook live Leave a Comment

Here are the facts: Video performs well on Facebook and Live Video performs even better.

Most of the videos you see on Facebook Live are people sharing 5-20 minutes of an event.

Facebook Live is a great feature for sharing events with your friends the moment it happens. It lets you tap into the power of your curated social network and it makes viewing with a mobile device simple.

Now, if I were to cite a drawback it would be the limited quality of the shared audio and video. Cellphone video may not always be the best vehicle to share your brand.

We take a different approach. We've been using it to produce and share live multi-cam shows. In fact, we've had so much success with it, we started producing two live multi-cam shows at our studios.

You're may wonder how we can pull off a multi-cam switch with cellphones. The answer is that we don't. We use a Broadcast switcher and run optical connections to our cameras. We're running a television studio into FB live. This allows us to add some fun bling to our broadcasts: custom graphics, great audio and pre-packaged content.

What we love about it (and what you probably love, too) is the immediate sharing to a targeted audience through a social network.

This is the exact same set-up we use for Broadcast television, Livestream, Ustream, Justin.tv, etc. - but without the expense and hassle.

For many clients this type of sharing is groundbreaking and creates traction on a network that they have been cultivating for years.

The interface also allows for interaction via comments and reaction emojis with a slight, but manageable, delay.

Now, the technology itself is not new or particularly groundbreaking. But the power it gives to anyone with an account and a device is. Everyone now has the potential to be a broadcaster.

The secondary benefit is the ability to share the finished video in a variety of different ways. Research has shown that a 2/3 majority of the views happen after the live broadcast. Once a video publishes, Facebook Insights shows you where people joined and where they left. The insights also lets you see what parts of the broadcast they liked the most by noting the reaction emojis.

Our own recent experience with a radio broadcaster and our client was an out of the park success. The radio station loved it because it enhanced their broadcast AND gave them content to share after the broadcast was over. This meant that thousands of fans who weren't able to attend still got to see what they were missing.

The Daily Beast, CNN, and TMZ are just a few of the early adopters to Facebook Live video and they've seen great success.

This is the beginning of a big trend. We predict that as adoption increases, you'll see more high-end multi-cam productions on Facebook in the near future. And I'm sure it's making Google and YouTube a little nervous.

The way we look at it, if you are marketing person who wants to make something big happen for your company or your client, Facebook Live is a powerful option. And if you are looking to make a bigger impact than your competition, then looking into a multi-camera option is the right way to go.

Production Tips & Tricks Video production live stream facebook live

facebook live

How to look your best on a video call: a 30-second guide

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

The Most Important Step to Sharing Video to Facebook

4 Smart Tactics to Get the Most out of Your Live Video

Unleashing The Full Power of Facebook Live

Content Creation Blog

How to look your best on a video call: a 30-second guide

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

The Most Important Step to Sharing Video to Facebook

4 Smart Tactics to Get the Most out of Your Live Video

1) Craft a Blog Series

2) Upload to YouTube

3) Create a Landing Page

4) Produce a Teaser

Unleashing The Full Power of Facebook Live

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