Content Marketing & Film Resource

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

We can understand why.

A pre-recorded Live Event presents an opportunity to create quality engaging content that lasts long after the live event ends. The assets created in the process of producing these pre-recorded live events have long-tail benefits for web, communication, and social media.

Pre-recorded live event videos are videos that are recorded before a live event and are then played during the event as if it were happening live.

These videos can be used to showcase a product, service, market trends, thought leadership, etc.

Pre-recorded live event videos are becoming an important trend in 2023 for a few reasons:

Increased reach: Pre-recorded live event videos can be distributed online, allowing your business to reach a wider audience, even if they were not able to attend the live event.
Cost-effective: Pre-recorded live event videos can be produced at a lower cost than a live event, making it a cost-effective way to reach a large audience. If you partner with the right video production agency, they'll be able to suggest low-cost locations (think that unused space in your office) that they can dress up with simple accent lighting and props.
Control over content: Pre-recorded live event videos allow businesses to have complete control over the content, allowing them to ensure that their message is communicated clearly and effectively.
Flexibility: Pre-recorded live event videos can be used in multiple ways and on multiple platforms, increasing the flexibility of your marketing strategy.
Better engagement: Pre-recorded live event videos can be edited to include interactive elements such as polls, quizzes, and CTAs, which can increase engagement with the audience.
Better targeting: Pre-recorded live event videos can be tailored to your target audience, allowing you to reach the right people with the right message.
Repurpose content: Pre-recorded live event videos can be repurposed and used in other marketing efforts, such as social media, email marketing, and website. We've produced Explainer videos, product demos, customer testimonials, and anthem videos as part of Pre-recorded Live Event packages.

All of your pre-production paid off; you’ve just aired a live event video and it went off without a hitch! Congrats!

Now that the high-fives have subsided and your Live viewers have signed off, what should you do with this perfect piece of content? It’d be a shame to just close the door on it, wouldn’t it? Yes, it would.

Producing a professional live video, whether through Facebook Live or a different platform, is no small investment. It’s time consuming and costly. Don’t make it a one-off. Take these 4 tactics and make it an asset that continues to work with you long after it’s Live Air date.

1) Craft a Blog Series

Transcribe your live video and and write a series of blogs around the event. Was it a product launch? Then we’re sure you touched on a series of benefits your customers and prospects could look forward to. Create a Why series and embed the video in to each blog post. If you don’t have video editing skills, then use your hosting platform’s tools to make the video start at the relevant point in the video.

2) Upload to YouTube

Upload your Live Event to YouTube and start a discussion around the topic with your subscribers in the comments. Ask for feedback and link back to relevant pages on your website.

3) Create a Landing Page

We’re sure a few people weren’t able to tune into your live event. And we’re sure there are some prospects that may not have heard about the event. Build a landing page with your video and create some premium content around its subject. Maybe an eBook that provides a deeper look into the video’s announcement, or a white paper further solidifying your company as a thought leader.

4) Produce a Teaser

If you have the budget or the means, edit a :30 teaser video for the longer event video (that you’ve uploaded to one of your channels or hosted on your website) and share that teaser across your social channels to promote views of the longer piece.

Use one of these approaches, or go for all four, and you’ll see the return on investment of your live video skyrocket. Have other ideas or suggestions? We’d love to hear them! Leave us a comment below!

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Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

4 Smart Tactics to Get the Most out of Your Live Video

Content Creation Blog

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

4 Smart Tactics to Get the Most out of Your Live Video

1) Craft a Blog Series

2) Upload to YouTube

3) Create a Landing Page

4) Produce a Teaser

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