INFINIDAT partnered with MEDIABOSS to produce a robust suite of video and visual content and to manage their social media platforms.
Over the course of 2016 we saw an 84% increase in video views and a 46% increase in social media engagement.
Their major business objective was to build brand awareness by giving voice to their customer success stories. The video we show here is INFINIDAT's most successful Customer Story. This video helped launch the partnership and was a major asset for INFINIDAT's VMworld 2016 participation.
NXTRA DATA: INFINIDAT CUSTOMER STORY
We traveled around the world to capture interviews with INFINIDAT's customers. Here are two of the 6 Customer Story videos we produced for them over the course of a year.
Brightsolid Customer Story
British Telecom Customer Story
BRANDED CONTENT VIDEO SERIES
INFINIDAT's InfiniBox was created to answer the problem of storing the Human Genome. It stores a terebyte of data in a fraction of the footprint other data storage solutions do. They're a group of very smart people who know the data conversation is just getting started. The webseries, Data Unknown, was brought to you by INFINIDAT and the conversations were brought to you by real people who could not live the life they do without data storage.
DATA UNKNOWN: CAN WE SURVIVE WITHOUT DATA
DATA UNKNOWN: INDIA'S MOBILE GENERATION
INFINIDAT's sales team needed a short video that spoke to the benefits of partnering with INFINIDAT without going into the product's technical specs.
We developed the creative around the idea of 'Confidence' - what the InfiniBox gives to the IT Admin. The video was very well received and has become a go-to video for the sales team.
DIGITAL MEDIA ASSETS
MEDIABOSS' production, graphic design and social media teams collaborated to create a rich and timely visual experience for INFINIDAT's social media followers and blog subscribers. Below are several examples of visual assets.
We're big believers in Facebook Live broadcasts and produced a series of successful Live shows with INFINIDAT during their Trade Show participation. The broadcasts were an opportunity to interview customers and partners and connect with the remote audience.
We produced several timly infographics that drew attention to INFINIDAT's benefits over the competition. These custom-designed infographics were used in blog posts and social media as well as by sales.