MEDIABOSS produced and launced an award-winning weekly Vlog with Joey Kramer as the star called Coffee with Kramedog. The video series features interviews with Aerosmith drummer, Joey Kramer.
Kramer discusses his two passions - music and coffee - and gives his viewers a rare look into how they intersect. The goal of the series is two fold: to increase brand awareness and to showcase Kramer as the coffee connoisseur that he is.
The series is well received and to-date enjoys a 92% engagement rate.
MEDIABOSS migrated Rockin' & Roastin' Coffee's website to the Hubspot COS, giving the site's user experience a face lift along the way. We also revamped the online store and launched a successful subscription service called the Joey Kramer Coffee Club.
Through a combination of Email Marketing campaigns and Social Media campaigns, MEDIABOSS increased Rockin' & Roastin' Coffee's subscription base by 90% over a 4 month time period.
MEDIABOSS' online marketing campaigns resulted in a 50% increase in web traffic from March 2016 to March 2017.