The Most Important Step to Sharing Video to Facebook

Don't Forget this step!.png
We won't make you read too far to get to it.
 
Here it is:
 
Make sure your viewers can understand your video without the sound on.
 
According to Facebook, 85% of Facebook video gets watched with the sound off.  
 
Yikes. If a video plays in a newsfeed but no one can hear it, does it really play? Well, yes. Of course it does. But you get my point. Video is pricy content to take a chance that your target audience will play the audio.
 
OK, well. What can you do to make sure your message still gets across? 
 
Transcribe your video and include closed captioning and add bold graphics to help tell the story.
 
What if you can’t do both, you ask? 
 
Last month Animoto released their infographic: “The State of Social Video: Marketing in a Video-First World"
 
According to their survey, 39% of consumers are more likely to finish videos with closed captioning. And yet, only 51% of marketers add closed captions to their video, most of the time or always.
 
Our point: If you want to see a boost in completion rates and get a leg up on your competition, add closed captions to your video.
 
What if your video strategy includes Facebook Live, you ask? Facebook Live will add automatic transcriptions eventually, but for now they do not.
 
We handle our Facebook Live shows by adding more graphics. And once the Facebook Live has ended we add closed captions.
 
How do you get your hands on closed captions? Well, there are a variety of platforms you can use to have your video transcribed. But first, ask your production partner if this is something they provide. We include a close caption file (.srt) with final delivery of our videos.
 
Not sure how to add closed captions for Facebook video? We've made a super short video that shows you how, below:
 
 
See? Easy. Now start captioning those Facebook videos! 
 
And if you'd like to talk production, feel free to reach out: erin@mediabosstv.com
 

Erin Hayes

Erin Hayes is a seasoned event producer and visual storyteller with over a decade of experience directing large-scale live productions across the globe. In just 80 days, she produced 24 events in 10 different countries—an international sprint that speaks to her logistical acumen and creative leadership under pressure. As the founder and Executive Producer of MediaBoss, Erin has led the IMAG (image magnification) teams behind some of New England’s most iconic events, including Boston Calling Music Festival, where she directed the Blue Stage in 2018 and 2019, and Comics Come Home, Denis Leary and Cam Neely’s annual sold-out comedy fundraiser, which she has produced since 2017. Her portfolio spans nonprofit galas, fundraisers, and theatrical events—from Boston Medical Center’s Vital Village and Sudbury Valley Trustees' Annual Gala, to live stage productions such as Saints, Sinners and Serial Killers and Hunting Whitey, both staged at the historic Wilbur Theatre. Whether she’s producing a multi-cam livestream or crafting a seamless on-stage experience, Erin brings a steady hand, an editorial eye, and a deep commitment to mission-driven storytelling.

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