Secret to (Marketing) Success: Do the Hard Thing First
Erin's a producer, writer and content lover. She's worked with MediaBoss since 2008. In 2010, she quit her marketing and freelance writing jobs and came on to lead MediaBoss full-time.
Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First.
Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.
You need to approach getting fit in an organized fashion. You need to make time to work out in your schedule. You need to plan your meals ahead of time. You have to make time to cook, etc.
1) Pick a Target
This is different than setting a goal. This is the first step – and one of the most frequently skipped steps – to a better organized plan.
Let’s say your target is your social media engagement. Well, what do you need to improve your social media engagement? Among other things, you'll need a strong content marketing strategy and a clear idea about your branding.
But before you get too far down that rabbit hole, second:
2) Look at the Data:
Document the efforts and share them with your marketing coach. You may say, 'Of course our past efforts are already documented! But go through the documentation and make a second copy to share.
3) Commit to a Program Launch
Sound obvious enough for an eye roll? You might be surprised how many of our clients struggle with this bit.
In fact, we struggle with it ourselves. Everyone has the best intentions. But too often the planning begins before a start date is commited to.
That's dangerous. Because mid-way through a great plan, you and your team can start to feel overwhelmed. And once we start feeling overwhelmed, we start making excuses.
- There's too much to do;
- This is too complicated to plan for right now;
- We'll need a bigger budget;
- We should wait until Q4; Q1; Q2; Q3, etc.
If your start date is next week then there’s a short plan we can put into place. If it’s next quarter or next year, then we’ve got some clean air and can get more creative.
Now that you have a start date:
4) Establish an EndGame
How long will you target this trouble area before you expect to reach your goal?
- 60 days?
- 6 months?
There isn’t a wrong answer. Just choose one. Because that will help you:
5) Set A Realistic Goal
6) Do a Content Audit
Take a look at your published content and see if there’s a repackage opportunity there. Is there are common thread between some pieces of content? Then, maybe there’s a campaign in there that you hadn’t noticed before.
7) Plan for Production
What will your social media content look like? Will you need graphics to help promote certain pieces of premium content?
Make your wish list and assign roles to your team. Re-evaluate that wish list and tweak it until it's a reasonable, doable list for you and your team to tackle.
Now it's time to: