Now that you've invested in Video Marketing, it's time to take the steps to get the best ROI for your completed, perfect video.
How do you do this? You publish it and promote it!
Not sure where to start? Here are 4 quick tips on where to share video.
1. Landing Pages
In previous posts we’ve discussed setting clear goals for your video before you start production. Creating a landing page to help focus your goal is a good idea.
In fact, according to a recent study by webDAM, landing page conversions increased by 86% when a video was included in the content.
If you aren’t sure how to create an effective landing page, check out this resource:
2. Email
Did you know that the ROI on email marketing averages $1 to $44.25?
Email marketing is also 40 times more likely to snag customers than Twitter and Facebook.
Now, combine email’s strength with the engaging power of video and you’ve got yourself a great way to reach out to your prospects and to stay top of mind with your customers.
In fact, a report by Eloqua found that including video in an introductory email reduced the number of subscriber opt-outs by 75%.
Here are a couple more fun statistics:
- Including a video in an introductory email increases click-through rate by 96%
- Subscriber to lead conversion rates increase 51% when video is included in an email marketing campaign
Tip: It’s important to note that your emails need to be mobile friendly. If they aren’t mobile friendly you’re leaving a lot up to chance. According to comScore, just as many people read emails on desktop as they do on mobile. If your emails aren’t responsive then a large segment of your subscribers won’t be able to read your message.
3. Social Media
Video and social media are a match made in heaven. Video sees 12 times more shares on social media than their text and link counterparts!
Social media is an opportunity to create a few custom, shorter videos to lead to a larger video and broader campaign. Think about posting a 7 second teaser to twitter with a link to your landing page or a 15 second teaser in Instagram.
And if that’s not enough to convince you that you should share your videos on social media, check this out:
- Shares of Facebook videos increased by 43% in the first three months this year.
4. Blog
There’s no question that your business should make blogging a priority.
The next time your team is stuck for topic ideas, look through your video library. Publish your videos on your blog with written context.
You could write a quick synopsis of the video; include the transcription; or you could write an engaging behind the scenes break down of how the video was shot. After all, 1 minute of video is worth 1.8 million words!
Here’s a good read:
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Know you want a video but aren't sure where to start? Check out our Guide to the 7 Must-Have Videos for any content marketing strategy.
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