When we’re looking for inspiration, we do what everyone does: we turn to Google.
The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.
However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!
Now, this could be because 2011 and 2012 were the infographic's heyday.
But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.
Let's look at Mobile video plays as an example. Midway through 2015, mobile video viewing was 844% from 2012! Staggering, right? Statistics from 2012 just will not do.
So, I Googled again and added “2016” to my search. I found some pretty interesting stats from late last year and early this year.
The overwhelmingly popular statistics were that:
- Facebook video - and social video in general - is not to be ignored.
- If you’re not thinking about your mobile audience, you are missing an enormous opportunity
- Traditional Television viewing is a thing of the past. Digital advertising is the place to put your money.
I'm going to circle back to what I was saying about the Infographic's heyday for a minute. A major reason for this visual content's fall was that its original purpose - to inform - was lost in its sudden rise in popularity.
I'm sure you can think of more than a few confusing infographics. Well, while new infographics may be a rarer find, the quality of what I found was great (and according to this paper, we'll see more great infographics in 2016).
Here are the four coolest 2016 Video Marketing Infographics I found:
1. ADvertising BUdgets 2016
2. 6 Game-Changing Video Marketing Trends in 2016
6 Game-Changing Video Marketing Trends in 2016 – an infographic by Wideo.co
3. Top 10 Digital Branding & Marketing Trends for 2016
4. The Top Video Marketing Trends for 2016
In short, video is a must-have in today's marketing mix. We hope you found the stats in this post helpful. We'll leave you with more astounding statistic about video:
Syndacast predicts 74% of all internet traffic will be video by 2017!
Looking for a video production partner to produce video marketing content? We'd love to talk.
Not quite ready to talk? Check out our Downloadable guide to choosing the right video production partner here: