Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

pre-produced live event

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

We can understand why.
A pre-recorded Live Event presents an opportunity to create quality engaging content that lasts long after the live event ends. The assets created in the process of producing these pre-recorded live events have long-tail benefits for web, communication, and social media.
Pre-recorded live event videos are videos that are recorded before a live event and are then played during the event as if it were happening live.
These videos can be used to showcase a product, service, market trends, thought leadership, etc.
Pre-recorded live event videos are becoming an important trend in 2023 for a few reasons:
  1. Increased reach: Pre-recorded live event videos can be distributed online, allowing your business to reach a wider audience, even if they were not able to attend the live event.
  2. Cost-effective: Pre-recorded live event videos can be produced at a lower cost than a live event, making it a cost-effective way to reach a large audience.  If you partner with the right video production agency, they'll be able to suggest low-cost locations (think that unused space in your office) that they can dress up with simple accent lighting and props. 
  3. Control over content: Pre-recorded live event videos allow businesses to have complete control over the content, allowing them to ensure that their message is communicated clearly and effectively.  
  4. Flexibility: Pre-recorded live event videos can be used in multiple ways and on multiple platforms, increasing the flexibility of your marketing strategy. 
  5. Better engagement: Pre-recorded live event videos can be edited to include interactive elements such as polls, quizzes, and CTAs, which can increase engagement with the audience.
  6. Better targeting: Pre-recorded live event videos can be tailored to your target audience, allowing you to reach the right people with the right message.
  7. Repurpose content: Pre-recorded live event videos can be repurposed and used in other marketing efforts, such as social media, email marketing, and website. We've produced Explainer videos, product demos, customer testimonials, and anthem videos as part of Pre-recorded Live Event packages. 

Erin Hayes

Erin's a producer, writer and content lover. She's worked with MediaBoss since 2008. In 2010, she quit her marketing and freelance writing jobs and came on to lead MediaBoss full-time.


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