Content Marketing & Film Resource

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Erin Hayes January 23, 2023 Video Marketing, marketing plan, live streaming, live event video, pre-produced live event video Leave a Comment

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

We can understand why.

A pre-recorded Live Event presents an opportunity to create quality engaging content that lasts long after the live event ends. The assets created in the process of producing these pre-recorded live events have long-tail benefits for web, communication, and social media.

Pre-recorded live event videos are videos that are recorded before a live event and are then played during the event as if it were happening live.

These videos can be used to showcase a product, service, market trends, thought leadership, etc.

Pre-recorded live event videos are becoming an important trend in 2023 for a few reasons:

Increased reach: Pre-recorded live event videos can be distributed online, allowing your business to reach a wider audience, even if they were not able to attend the live event.
Cost-effective: Pre-recorded live event videos can be produced at a lower cost than a live event, making it a cost-effective way to reach a large audience. If you partner with the right video production agency, they'll be able to suggest low-cost locations (think that unused space in your office) that they can dress up with simple accent lighting and props.
Control over content: Pre-recorded live event videos allow businesses to have complete control over the content, allowing them to ensure that their message is communicated clearly and effectively.
Flexibility: Pre-recorded live event videos can be used in multiple ways and on multiple platforms, increasing the flexibility of your marketing strategy.
Better engagement: Pre-recorded live event videos can be edited to include interactive elements such as polls, quizzes, and CTAs, which can increase engagement with the audience.
Better targeting: Pre-recorded live event videos can be tailored to your target audience, allowing you to reach the right people with the right message.
Repurpose content: Pre-recorded live event videos can be repurposed and used in other marketing efforts, such as social media, email marketing, and website. We've produced Explainer videos, product demos, customer testimonials, and anthem videos as part of Pre-recorded Live Event packages.

Video Marketing marketing plan live streaming live event video pre-produced live event video

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

Erin Hayes December 07, 2017 facebook live, live event video Leave a Comment

All proceeds of No Rest for the Wicked Funny benefit Globe Santa

BOSTON, MA: Today, MEDIABOSS, an award-winning production company located in MetroWest, announced its partnership with famed Boston comedy theater, Improv Asylum, to stream their 24-hour improv event to Improv Asylum’s 27K+ Facebook audience. The annual event, No Rest for the Wicked Funny raises money for Globe Santa. Globe Santa Globe Santa exists solely to deliver joy to local children. They provide holiday presents to families in need throughout the Greater Boston area. This year, No Rest for the Wicked Funny will run from 7p.m. December 21^st- 7p.m. December 22^nd.

“We are excited to bring No Rest for the Wicked Funny to a larger audience again this year. We saw great success from 2016’s Live Broadcast, with more than 15,000 people live-streaming us on our first run out of the gate,” said Mike Anastasia, co-producer of No Rest for the Wicked Funny. “We’re looking forward to giving people a chance to tune in and watch our incredibly talented performers and special guests as they entertain for 24 straight hours. To-date we have raised $277,124.11 for Globe Santa. We hope to raise even more money for the children of Greater Boston this year.”

“MEDIABOSS believes in giving back to the community. Partnering with Improv Asylum and donating our time, equipment and expertise to bring their impressive 24-hour improv event, No Rest for the Wicked Funny, to a larger audience was an easy decision,” said Ian Barrett, Creative Director of MEDIABOSS. “This year we hope to help Improv Asylum raise the most money they’ve ever raised for Globe Santa.”

Globe Santa was created in 1956 to deliver gifts to local children in need. Today, Globe Santa provides holiday presents to families in need throughout the Greater Boston area.

Improv Asylum has put on its 24-hour improvised show for 13 years. The first show took place in 2005.
Past celebrity guests include WBZ Anchor Lisa Hughes, Boston comedy legend Tony V, former Patriots tight end Christian Fauria, sports reporter Bob Lobel, Big D & the Kids Table, actor Dave Eigenberg, Ken Casey of the Dropkick Murphys, comedian Steven Wright, Celtics legend JoJo White, Boston radio personality Adam 12.
People can buy tickets to attend the event at improvasylum.com/norest
People can tune in to watch the event here: https://www.facebook.com/Improvasylum/

About MEDIABOSS: MEDIABOSS is an award-winning, creative video production company and marketing agency. We create content for distribution across all media platforms for broadcasts and businesses. Last month, we provided video for IMAGs at Dennis Leary's 23rd annual charity comedy show, Comics Come Home. Learn more about our Live Event Streaming here.

About IMPROV ASYLUM: Improv Asylum is a comedy theater featuring improvisation and sketch comedy (think Whose Line is it Anyway? meets Saturday Night Live!). We have performed more than 10,000 shows for well over 2 million people. You could be next! We have shows 6 nights a week at our resident theater on Hanover Street in Boston's North End. Improv Asylum also offers unique corporate training, hilarious customized corporate shows and a student training center. Find out why Improv Asylum is the "funniest show you'll ever be a part of!"™

facebook live live event video

4 Smart Tactics to Get the Most out of Your Live Video

Erin Hayes September 27, 2016 Content Marketing, facebook live, live video production, live streaming, live event video Leave a Comment

All of your pre-production paid off; you’ve just aired a live event video and it went off without a hitch! Congrats!

Now that the high-fives have subsided and your Live viewers have signed off, what should you do with this perfect piece of content? It’d be a shame to just close the door on it, wouldn’t it? Yes, it would.

Producing a professional live video, whether through Facebook Live or a different platform, is no small investment. It’s time consuming and costly. Don’t make it a one-off. Take these 4 tactics and make it an asset that continues to work with you long after it’s Live Air date.

1) Craft a Blog Series

Transcribe your live video and and write a series of blogs around the event. Was it a product launch? Then we’re sure you touched on a series of benefits your customers and prospects could look forward to. Create a Why series and embed the video in to each blog post. If you don’t have video editing skills, then use your hosting platform’s tools to make the video start at the relevant point in the video.

2) Upload to YouTube

Upload your Live Event to YouTube and start a discussion around the topic with your subscribers in the comments. Ask for feedback and link back to relevant pages on your website.

3) Create a Landing Page

We’re sure a few people weren’t able to tune into your live event. And we’re sure there are some prospects that may not have heard about the event. Build a landing page with your video and create some premium content around its subject. Maybe an eBook that provides a deeper look into the video’s announcement, or a white paper further solidifying your company as a thought leader.

4) Produce a Teaser

If you have the budget or the means, edit a :30 teaser video for the longer event video (that you’ve uploaded to one of your channels or hosted on your website) and share that teaser across your social channels to promote views of the longer piece.

Use one of these approaches, or go for all four, and you’ll see the return on investment of your live video skyrocket. Have other ideas or suggestions? We’d love to hear them! Leave us a comment below!

Content Marketing facebook live live video production live streaming live event video

live event video

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

4 Smart Tactics to Get the Most out of Your Live Video

Content Creation Blog

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

4 Smart Tactics to Get the Most out of Your Live Video

1) Craft a Blog Series

2) Upload to YouTube

3) Create a Landing Page

4) Produce a Teaser

Never miss a post – Subscribe to our blog!

Recent Posts

Categories