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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Secret to (Marketing) Success: Do the Hard Thing First

    Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First. 

    Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.

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    3 Big Mistakes to Avoid in Explainer Videos

    When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.
     
    But when done improperly, they can end up confusing your viewer and costing you money.
     
    In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.

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    The Four Biggest Video Marketing Trends

    2015 has a been a great year for video.

    Everywhere we turn, the internet gives us another study reporting the adoption and effectiveness of video.

    Hardly anyone questions the strength of video marketing. But what type of video should you use and how should you use it?

    We have about a million great ideas to help answer that. So, to help inspire you, we'll start with sharing the four of the biggest video marketing trends we've seen this year.

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    The Ultimate Guide to Producing an Animated Video

    Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.

    Our ancient relatives drew Pictograms and Ideograms to convey their messages. And our love of visuals has not waned over the course of millennia.

    Visual content is the key ingredient to make the marketers' coveted unicorn - online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.

    This is because people process visuals 60,000 times faster than they can read.

    We're contacted about animated videos for two reasons:

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    MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

    This winter we sat down with people behind Framingham's Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

    Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

    We were honored to tell their story as their dedicated team worked around the clock to keep Framingham's roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

    And the best part is, we kept our word and we did produce an award-winning video.

    Ready, Set, Snow! won a Telly Award for online informational video.

    Check out the video below. The full press release follows.

    MarketingCreativityPressVideoContent Marketing

    Corporate Video Production: Catalogic ECX Launch

    We love being the corporate video production partner to our clients. Here's a great example of how hard we work - and how well we work together as a team - to deliver the best quality of product regardless of short deadlines.

    One of our technology clients, Catalogic, approached us mid-January with a question: Could we produce a suite of original visual content, including 6 videos and a multitude of graphics to support both the videos and social media efforts in time for their February, 10th launch?

    MarketingProductionSocial Media MarketingVideoContent Marketing

    How to Avoid the Zombie Lead

    [cs_section style="margin: 0px; padding: 45px 0px; "][cs_row style="margin: 0px auto; padding: 0px; " inner_container="true"][cs_column style="padding: 0px; " fade_animation="in" fade_animation_offset="45px" fade_duration="750" type="1/1"][cs_text]

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