Content Marketing & Film Resource

Unleashing The Full Power of Facebook Live

Ian Barrett July 21, 2016 Production, Tips & Tricks, Video production, live stream, facebook live Leave a Comment

Here are the facts: Video performs well on Facebook and Live Video performs even better.

Most of the videos you see on Facebook Live are people sharing 5-20 minutes of an event.

Facebook Live is a great feature for sharing events with your friends the moment it happens. It lets you tap into the power of your curated social network and it makes viewing with a mobile device simple.

Now, if I were to cite a drawback it would be the limited quality of the shared audio and video. Cellphone video may not always be the best vehicle to share your brand.

We take a different approach. We've been using it to produce and share live multi-cam shows. In fact, we've had so much success with it, we started producing two live multi-cam shows at our studios.

You're may wonder how we can pull off a multi-cam switch with cellphones. The answer is that we don't. We use a Broadcast switcher and run optical connections to our cameras. We're running a television studio into FB live. This allows us to add some fun bling to our broadcasts: custom graphics, great audio and pre-packaged content.

What we love about it (and what you probably love, too) is the immediate sharing to a targeted audience through a social network.

This is the exact same set-up we use for Broadcast television, Livestream, Ustream, Justin.tv, etc. - but without the expense and hassle.

For many clients this type of sharing is groundbreaking and creates traction on a network that they have been cultivating for years.

The interface also allows for interaction via comments and reaction emojis with a slight, but manageable, delay.

Now, the technology itself is not new or particularly groundbreaking. But the power it gives to anyone with an account and a device is. Everyone now has the potential to be a broadcaster.

The secondary benefit is the ability to share the finished video in a variety of different ways. Research has shown that a 2/3 majority of the views happen after the live broadcast. Once a video publishes, Facebook Insights shows you where people joined and where they left. The insights also lets you see what parts of the broadcast they liked the most by noting the reaction emojis.

Our own recent experience with a radio broadcaster and our client was an out of the park success. The radio station loved it because it enhanced their broadcast AND gave them content to share after the broadcast was over. This meant that thousands of fans who weren't able to attend still got to see what they were missing.

The Daily Beast, CNN, and TMZ are just a few of the early adopters to Facebook Live video and they've seen great success.

This is the beginning of a big trend. We predict that as adoption increases, you'll see more high-end multi-cam productions on Facebook in the near future. And I'm sure it's making Google and YouTube a little nervous.

The way we look at it, if you are marketing person who wants to make something big happen for your company or your client, Facebook Live is a powerful option. And if you are looking to make a bigger impact than your competition, then looking into a multi-camera option is the right way to go.

Production Tips & Tricks Video production live stream facebook live

6 Mile Moment: Boston Marathon in Downtown Framingham

Erin Hayes April 27, 2016 Video production, live stream, boston marathon, 6 mile moment Leave a Comment

Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.

It was hard to imagine that just three years ago this event didn’t exist.

This year marked the third annual 6 Mile Moment - an event we created with our partners, Framingham Downtown Renaissance and the Town of Framingham, to encourage urban revitalization and community involvement in Downtown Framingham.

“The idea of the The 6 Mile Moment was born of inspiration,” said Erin Hayes, CEO of MediaBoss Television. “MediaBoss had hosted its own informal events with live music and live video along the Marathon route for years. One day, Holli, Director of FDR, swung by our studios and asked us what we could do to bring a sense of community and pride to Downtown Framingham in the wake of the 2013 Boston Marathon Bombing. And thus, The 6 Mile Moment was born.”

Holli made the magic happen. She coordinated with the Town of Framingham; she found sponsors (like Middlesex Savings Bank); she secured meetings for us with the Framingham Police Department for proper permitting and she coordinated with local vendors to provide family-friendly activities for spectators.

We got to work doing one of the things we do best: Producing a live show, complete with live entertainment for the spectators and the runners. We live stream the event with our Blackmagic Design ATEM 2 M/E Production Studio 4K and send a signal to Access Framingham. Access Framingham broadcasts our stream over their channel.

That first year was a big win for us. And The 6 Mile Moment has evolved and will continue to evolve year after year.

“This year we had more people join us in Downtown Framingham than I've ever seen, and they went full throttle to support their heroes running through the 6 mile mark,” said Holli Andrews, Director of Framingham Downtown Renaissance. "Dancing and singing for the runners, making beautiful signs -- lots of energy and tons of goodwill. Made for a very special 6 Mile Moment! It was awesome and I think the runners loved it, too!"

The Deluxe Depot Diner donates their entire parking lot to the 6 Mile Moment every year.

This year the entertainment was spread across both sides of their lot. DJ Haze was spinning high energy music for the runners and spectators on one side while Marcus Santos & Anova Brazil Live gave a dramatic percussion performance on the other. There was also face painting, games, free ice cream, music demonstrations, graffiti lessons and sign making for families and fans to take part in.

We already have some fun ideas about how we can improve upon and evolve the event for next year. But while we wait for next year to come around, here are some of our highlights from the 2016 Boston Marathon:

120th Boston Marthon Runners 6 Mile Moment National Guard 6 Mile Moment Boston Marathon

Framingham Police Before the Boston Marathon

MediaBoss Team Middlesex Savings Bank Boston Marathon

Boston Marathon Sign

Spectators Boston Marathon

Rachel Seeker Holli Andrews Erin Hayes

Monica Duque Camera OP 6 Mile Moment

Fans holding signs Boston Marathon

MediaBoss Live Stream Production

This is our incredible @mediaboss team after a long day streaming the #bostonmarathon #6milemoment - I could not be more proud to come to work with these people everyday. They are talented, passionate, creative and dedicated and they are my family. The work isn't always easy (rarely easy) but our dynamic and our trust in one another always makes it rewarding. #gratitude #team #creativeteam #video #filmmaking

A photo posted by @erinehayes on Apr 18, 2016 at 1:31pm PDT

DJ Haze at the 6 Mile Moment Boston Marathon

Spectators 6 Mile Moment Boston Marathon

Families 6 Mile Moment Boston Marathon

Rachel Seeker Boston Marathon Spectators

Erica LeBlanc Rachel Seeker Erin Hayes MediaBoss

Monica Duque Camera Op Boston Marathon

DJ Haze 6 Mile Moment

Video production live stream boston marathon 6 mile moment

5 Things You Need to Know About Live Stream Production

Paul Bouley July 07, 2015 Video Marketing, Creativity, Social Television Blog, Tips & Tricks, Content Marketing, live stream Leave a Comment

Live stream production is a powerful tool to get your message to the world. And it's something we love to do at MediaBoss.

Whether it's a presentation for your national offices or a product demo across the world, a well produced live stream can be an excellent communication tool.

That's why today, I'm going to share 5 things you need to know about Live Stream Production.

[Check out the video above or jump down to read the transcription]

1. Connection is Everything.

Beautifully shot, HD video means nothing if you don't have the bandwidth to properly send it out or keep a consistent stream. The last thing you want is for your feed to drop in the middle of your broadcast. Make sure you have a good connection to keep your stream up and uninterrupted!

Beautifully shot, HD video means nothing w/o proper bandwidth or a consistent stream.

2. Preparation is Key.

Yes, we can integrate your old commercial. Sure, we can manipulate your slide deck. Of course we can create and run custom graphics. But everything takes time and last minute changes can compromise a broadcast.

3. Remember, this is Live TV.

Think about your live webcast like the news. There is a show clock. Things need to happen at a certain time. If your production team doesn't have all the information something is bound to go wrong. Share the details with your production team and your broadcast will go off without a hitch.

4. Your event is more than just the Live Stream.

Think about your live stream as a series of stand alone segments. Everything we do is recorded to High Res files on solid state drives that can be edited down to individual videos however you'd like. Content creation is the name of the game and a live stream has legs well beyond the live event.

5. Why Have 1, When You Can Have 5?

Filming a single camera stream can be efficient, but it is likely to bore your viewers. Think about how many cameras a typical news program has. Now think about an NFL game. You want a one shot? Done. Back to a wide? Sure thing. Product close up? We've got that.

The additional costs for extra cameras won't break the bank. But a poor broadcast may cost you even more.

Those are the top 5 tips. If you have any questions about live streaming an event, we'd love to talk to you. Feel free to email me anytime: paul@mediabosstv.com

Video Marketing Creativity Social Television Blog Tips & Tricks Content Marketing live stream

live stream

Unleashing The Full Power of Facebook Live

6 Mile Moment: Boston Marathon in Downtown Framingham

5 Things You Need to Know About Live Stream Production

Content Creation Blog

Unleashing The Full Power of Facebook Live

6 Mile Moment: Boston Marathon in Downtown Framingham

5 Things You Need to Know About Live Stream Production

1. Connection is Everything.

2. Preparation is Key.

3. Remember, this is Live TV.

4. Your event is more than just the Live Stream.

5. Why Have 1, When You Can Have 5?

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