Making the Pilot: A No Nonsense Guide to Pilot Production

Erin Hayes October 27, 2015 Creativity, Production, Tips & Tricks Leave a Comment

Pilot production is tough.

There’s a lot riding on the pilot. This single episode needs to present all the unique characteristics of your production and sell sponsors or networks on your idea.

If you are talking to networks, they generally fund the pilot. You would have already attached a director and talent to the production and the network would generally set you up in one of their studios to create the pilot.

To be clear, this blog isn’t about that.

It’s about you.

You don’t have a network budget, but you do have a great idea and some money. And you really believe your show idea can go somewhere.

It’s time to put that script and that budget on the line and get it made. But where do you start?

First, let’s dig a little deeper.

Many show pilots go on to become the first episode in a series. ‘Great!’, you think. ‘One out of the way.’

Well, yes and no. Because of this, there’s quite a bit of pressure to immediately engage and capture an audience.

Now, Netflix released some interesting data this fall that shows the pilot is rarely the episode that hooks a viewer. In fact, according to their data, that magical episode is usually between episode 2 and 8!

However, that doesn’t mean that the pilot can be phoned in. A 22 episode story arc won’t mean anything if the pilot falls flat on its face. Because chances are, you won’t be given the chance to either:

a) produce the remaining 21 episodes or

b) air the remaining 21 episodes.

Another obstacle is that your pilot really needs to look as much like a typical episode as possible.

That means it’s necessary to work as hard as you can to nail talent, locations, costumes, props, lighting and camera all at the same time.

What’s changed about the business is that web series have become the new concept development hot bed.

This means you can make a successful web series and get the attention of anyone from Producers to Network Execs to the actual Agents who are looking for vehicles for their clients.

That’s how “Broad City” came to the attention of Amy Poehler. She stepped in as Executive Producer and got them their deal.

1. When do I know I need to make a Pilot?

When people approach us about producing their show pilot, it’s usually because people have expressed interest in their show idea.

Whether it’s an unscripted or scripted program, they need a pilot to fully pitch a network or sponsor and get the series funded.

Thanks to the rise of online video series, we’ve seen a spike in interest in pilot production in recent years. This is largely due to the fact that the number of outlets has gone from a few to hundreds.

And there is an entire business for branded web series (sponsored original content) outside of any network or distributor.

2. How much does it cost?

That’s always the first or second question people ask us, and we respond the same way every time:

How much does a car cost?

How much does a watch cost?

How much does a stroller cost? (new dad, here.)

It’s absolutely relative. But the important factors are the scale of the production: i.e. the number of days of shooting, locations, props, costumes etc.

What’s important is that your pilot looks like you are invested (read: you spent a lot of money).
Good production is absolutely the key component to making the people who watch your pilot go, “Wow” instead of “Ummm, we’re not interested.”

On our end we do everything on a fixed budget. This means you pay us and you get a guaranteed broadcast quality pilot that you can show to networks and sponsors alike, with no post-production surprises.

In addition, every element of the production will meet broadcast standards. This is critical, because in many scenarios your pilot becomes the first episode of the series.

You don’t want to do this twice. And in most cases, you won’t get that second chance, anyway.

3. What’s involved?

Well, MediaBoss is a production company that produces unscripted and scripted television shows. We have created hundreds of hours of television and we bring that experience to the client. Our pilots are award-winning and have resulted in broadcast programs.

That’s important because making a pilot is a lot harder than shooting an episode that is part of an established series.

Everything is brand new in a pilot: the music, the graphics, the shooting schedule, the actors and crew and their relationship with the director.

It’s really difficult to make it look like this is Episode 100 and not Episode One, or the first time everyone has worked together.

But that’s the job we love and it’s where our experience pays off.

First, you bring in your script and meet the team. The team includes the producer, director, production manager and staff writer.

After a reading we do a script breakdown and figure out what needs to be done to make it happen. That’s where our budget comes from.

5. When does the shoot happen?

The first shoot happens after the budget is agreed on, a production agreement is signed, and a deposit is delivered.

The production agreement will outline the shooting, editing and delivery schedule.

But first, we get into the pre-production stage. Casting, locations, makeup, props, legal clearances are just a few examples of things that need to be locked up before you can start shooting.

Then there’s the conversation with the MediaBoss production team about your show’s “look”.

How will it be lit, shot and edited. The color palette, acting style, production style, etc.

The whole team needs to be on the same page with all of these elements. In the end, that’s what the director is responsible for on set.

So when that’s lined up it’s time to shoot.

6. What’s the shooting like?

It’s hell on wheels. I think the fantasy of the ‘set life’ and the reality are pretty far apart.

Filmmaking is blue-collar work. Period.

You have a job to do and it has to be done to these specs. And it has to be good.

I’ve meet a lot of well-dressed directors on set and I have to say that on a managed budget production, you better see some sweat and a team of people hustling otherwise your not going to make your shot list for the day!

When you are shooting on a tight schedule with a lot of set-ups, you don’t have time to screw around.

You can’t afford one part of the production to hold any of the other parts up.

So, no you can’t take all day to light that cutaway. It needs to be lit and shot in 15 minutes. And you need to move onto the next thing and the whole crew has to be in synch with that.

Sets can go from chaos to ‘We are shooting this now, action!’ in a couple of minutes. It’s so important to have a good experienced crew, because they all know what’s needed and they do it.

The director also needs to get the best out of the actors and that rapport can’t take all day to develop. He also needs to know when to take an alternate shot or move on even thought something isn’t perfect, because time is the enemy and when you run out of that, there is no more production.

That’s not to say that the mood on set needs to be tense.

In fact, it should be the opposite and everyone should feel like they are on the same team working a very long series of days to an amazing goal.

A good director can make that happen, too. If you hear yelling on set, it’s not a good thing.

The best crews just know what to do instinctively.

7. What’s next?

Next is the post-production phase. This where all those pieces are edited together to create a program.

It’s important to remember that post-production is actually the bigger part of your budget.

There are no ‘simple’ edits. Everything needs to be done to the highest standard, from audio to color correction and effects to graphics.

It’s about a 5:1 ratio. Five days of post for every day of shooting. That’s not a fixed number. There are a lot of companies that can spend a month on a :30 second spot. But that’s not the world of pilot production.

Generally people want to start sharing a pilot as quickly as possible.

8. And then what?

And then it’s done!

Now you take meetings, put it online, share it in festivals and try to get the series made.

We are happy that all of our pilot work has been so well received, regardless of budget. When people see a MediaBoss produced pilot the reaction is always, “That looks great!” We never want to hear that someone lost a gig to a poorly produced pilot. And trust me, we have met more than a few people who blew a budget on a pilot that they couldn’t even share with anybody when it was finished. This extends to the network level.

9. How do you prevent that?

Do your research. Find a good team. Manage your budget and be ready to show it to everyone you can.

Ask questions:
Are they insured?
How many things have they done?
What kind of cameras will they be using?
Audio?
What do they use for post-production?
Do they rent or own?
Do they have a studio?

Ask to see a reel of their work.

We have over 400 television shows and nearing a thousand videos under our belt. We pride ourselves on producing award-winning products for our clients. We are fun to work with and we get the job done, on budget.

We’re really proud of what we do and we are dedicated to making each product better than the last.

Check out MediaBoss’ pilot for the show “Partners”.

Creativity Production Tips & Tricks

Monsters of MediaBoss: Our Creative Work Space Comes Alive

Erin Hayes September 15, 2015 Creativity, Design Leave a Comment

We built the ultimate creative work space when we moved into the 8,000 square foot industrial space MediaBoss now calls home. We have lime-pop support poles, a Koi pond, exposed brick and the Shoppers World sign hanging from our 13 foot ceilings.

But we can't stop there.

In the spirit of the upcoming Halloween season, I started to see the every day objects in our studio a little differently.

Here's a look at The Monsters of MediaBoss!

The Terror-able Trash Eater

This guy loves to munch on your paper towels and candy wrappers. Just don't get too close to his mouth!

Fluffy Glowing Ghouls

These three love to hang about our Koi Pond, keeping the fish and Domino the Turtle looking bright!

Goodbye-Bot

After a long day at the studio, this guy always says goodbye with a smile.

-----

If you need custom graphics or animations, I'd love to chat. Email me here:

Creativity Design

I'll Write You A Symphony: Behind Jared Dylan's Music Video

Erin Hayes July 30, 2015 Creativity, Production, Video Leave a Comment

By MediaBoss Team

Jared Dylan, 20, is going into his senior year at the University of Miami Frost School of Music, with more than a little bit of rock star credibility.

The aspiring singer/songwriter's music video for the single "Symphony" dropped last week and he's been getting 10,000 hits a day since it premiered on YouTube.

Not too shabby for an independent artist, but there is a lot more to the story than that. The first interesting bit is that he actually wrote "Symphony" when he was 16, and this overnight success has been four years in the making.

When asked about the song’s origin, Jared candidly admits that he wrote it for girl he met only once. [tweet_dis]"She asked me to write her a song and I wrote her “Symphony"[/tweet_dis]. I knew her for a total of 5 hours and she still doesn't know that I wrote the song about her." Dylan admits, laughing.

Inspirations aside, writing a song is one thing, and making a music video is an entirely different animal. When Jared and his manager Jimmy Walorz of Vizion Entertainment, decided it was time, they reached out to video producer Bill Millman (now at Atlantic Records) who tapped Godsmack director Ian Barrett at MediaBoss Television for the job.

The shoot was a whirl-wind two days on location in Miami. Barrett captured the video’s performance shots on site at the University of Miami, including the iconic stage sequence overlooking the fountain at the center of campus. Additional material, specifically the sunset finale and white room sequences were shot at Miami's famous, Trendy Studios.

While the shoot was fast-paced and hectic, Dylan was impressed by how smoothly the process went. "I don’t think there was a difficult part because they worked so well together,” he said of the crew. "MediaBoss is a group of professional veterans who have done it so many times that they knew exactly what to expect. They had it ready to go. We were moving from location to location seamlessly."

That’s not to say that the young artist didn’t have his nervous moments. The white room shots at Trendy Studios were a little out of his comfort zone.

“The entire time, I’m saying (to Barrett), 'You think it’s too weird that I’m doing this? Do you think people are going to respond to this or just think I’m a lunatic?! He just kept yelling over the playback and the next thing I knew I was jumping on chairs and doing karate kicks, it was fun."

In the end, the white room shots are Dylan’s favorite memory from the shoot. He had to put a lot of trust into the direction of Barrett, and according to him, it paid off.

“Ian (Barrett) is a visionary. He is a true artist,” he said. “He was doing things for the video that I just wouldn’t have even thought to imagine. That white room, again all those different costumes and everything, that’s where I think the chemistry between me and Ian really came out. Every one of those shots that we did was a single take."

“I’m so happy with how it came out,” he said of the final edited video. "I cannot express how much I love it, it’s awesome.”

Dylan found inspiration and support from every member of the team throughout the shoot.

“Bill (producer) is probably one of the most fun people to be around. It’s like you never know what he’s going to say next, but it’s going to be hilarious and you just want to be a part of it,” Dylan said, laughing. “He also played a huge part in pushing me throughout the whole process. I was just playing through the song and he was like ‘You gotta give it more than that!’"

“I don’t think the energy of the video would have been nearly as high and as fun without him there."

As for his co-star, actress Rachel Seeker, Dylan says " She's hot." He says reflecting on the beach shot they did together, “And...She’s a sweetheart and so down to earth and easy to talk to, She was there, every second of the shoot,” he added. “She did not leave set, She was alway there to give support...I mean we couldn’t have done the video without her."

Walorz served as the “all-seeing-eye” throughout the entirety of the shoot, according to Dylan. “Having such a seasoned opinion and such a well-versed influence on the video - we owe a lot of credit to Jimmy.”

Every shoot has an unsung hero, somebody who goes 'above and beyond' and this production was no exception. Jared's good friend, Andrea Lopez, became an impromptu 1st AD and started by wrangling shots, talent and locations. She even filled in as actress to play Jared's love interest when a conflict displaced the original girl.

“I don’t know if I want to let her know how grateful I am because she’ll just hold it over me,” he joked. “She is easily one of the most supportive and just selfless and downright, just inspiring people that I could possibly imagine to be on our team.”

The video provides more than a visual asset to a song, it’s also a captured moment of Dylan’s time at Frost Music School at the University of Miami, a place that has been fully supportive of the whole process. Including his fellow students who appeared in the video.

The school assisted by not only giving approval to film, but by agreeing to share "Symphony" with their social media community, “I think the coolest part is the University of Miami is going to share it cause that really shows how much they support the project.”

"The University of Miami is a huge part of who I am right now,” Dylan added. “But specifically, it will be a huge part of who I am forever."

Dylan has great expectations for the “Symphony” video.

“We’re shooting for 50 million views,” he says with his signature smile, “Gotta set the bar high. We’ve got a lot in store."

"Symphony" is available on iTunes and you can view the video here on YouTube.

Creativity Production Video

MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

Erin Hayes June 25, 2015 Marketing, Creativity, Press, Video, Content Marketing Leave a Comment

This winter we sat down with people behind Framingham's Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

We were honored to tell their story as their dedicated team worked around the clock to keep Framingham's roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

And the best part is, we kept our word and we did produce an award-winning video.

Ready, Set, Snow! won a Telly Award for online informational video.

Check out the video below. The full press release follows.

[az_lightbox_video_sh image_url="http://mediabosstv.com/wp-content/uploads/2015/06/Daniel-S-Nau.png" thumb_width="" link_url="https://vimeo.com/124556314" title="" gallery_name="" class=""]

Framingham, MA June 24, 2015 - The Telly Awards has named MediaBoss Television as a Bronze winner in the 36th Annual Telly Awards for their piece titled Ready, Set, Snow!. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.

Ready, Set, Snow! follows the intrepid team at the Framingham Public Works through the snow clean up and management during the worst winter in Massachusetts’ history, the winter of 2015.

"When we sat down with Framingham Public Works we said we were going to produce an award-winning video that showcased their hard work and dedication,” Ian Barrett, MediaBoss Creative Director said. “We’re so excited that this story of an epic winter was captured and shared and that people have responded so positively to it."

“We’re proud to have partnered with MediaBoss Television to produce this award-winning video for Framingham’s Public Works. Their gifted and talented approach to informing the residents on our technology, equipment, and personnel, and the combined services that they provide to the Community, has achieved a high standard of excellence that is apparent in the quality of this video production, ” said Peter Sellers, Executive Director of Framingham Public Works.

[tweet_box]We’re proud to have partnered with @MediaBossTV to produce this award-winning video for @DPWFramingham[/tweet_box]

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “MediaBoss Television’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

About MediaBoss Television

MediaBoss Television is a full-service television and web video production company that produces compelling video content for broadcast, corporations and start-ups alike. MediaBoss Television is based out of an 8,000 square foot converted industrial studio in Framingham, MA.

-END-

Marketing Creativity Press Video Content Marketing

Let Your Hair Down - Adam Ezra Group's Music Video Release

Erin Hayes June 24, 2015 Creativity, Video, Design Leave a Comment

This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single "Let Your Hair Down."

He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

We've had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He's smart and talented guy and we just knew the team he had put together would be A-List.

We were right. It was an honor to work with Ben Tishler, Jason Thompson, John Cole and Neil Miller.

"Ben is an incredible guy to work with," Adam Ezra told us of Ben Tishler. "I'm always amazed by his work ethic, his vision, his talent, and most of all, what he ultimately is able to create on screen."

The vision for the video was a visual celebration of living in the moment and the "power of community and human spirit." Ezra reached out to cancer survivors and volunteers from some of the cancer organizations they work with every year and asked them to participate in the video. He wanted to capture the life and energy of this crowd as his band performed "Let Your Hair Down."

In 24 hours, our studio was converted into the ultimate music venue. We built a stage, we strung lights and we dressed the rest of our space in line with Tishler's artistic vision. Our favorite static visual for the video was the 'World' section of Framingham's historic 'Shopper's World' sign. The Framingham History Center put the sign in our care this fall and we couldn't be more pleased to see it in "Let Your Hair Down"!

[tweet_box]The vision for the video was a visual celebration of the "power of community and human spirit." [/tweet_box]

The video was officially released Sunday, June 21st, during the after party for the Adam Ezra Group's annual Boston Harbor boat cruise.

"I feel so honored, just to have been able to be a part of what happened that day," Adam Ezra told us. "I couldn't be more proud of what we created together."

When fans download "Let Your Hair Down" track or watch the music video, the proceeds are donated to The SAMFund. The SAMFund helps cancer patients and families who are struggling to make ends meet while recovering from treatment. Learn more about this on AdamEzra.com

Watch the video below. And for a Behind-The-Scenes peek of the Making-Of "Let Your Hair Down" take a look through our photo gallery!

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Creativity Video Design

The Bandit Band Member of the Boston Marathon

Erin Hayes April 18, 2015 Creativity, Production Leave a Comment

“Hey, didn’t I see you singing a ZZ Top song back there?”

Brendan Cheever is a Framingham local, the owner of Cheever Industries, and a marathon runner, who has had two extremely unique experiences at the Framingham 6 Mile Moment.

“Oh, the Marathon’s coming up on Monday, I think I’ll run it.” Cheever was a bandit runner as a kid, jumping in and running for about six miles before stopping at The Chicken Bone to watch the trained runners go by. He finally got the chance to officially run the marathon in 2013.

Cheever’s oldest son has autism and attends the Nashoba Learning Group out of Bedford, MA. Each year, the school receives bibs for the Boston Marathon and after getting an email about registering to run, Cheever thought, “Well if I click on this now, this is going to change my life.”

He would actually have to train for this marathon.

Aside from bandit running, Cheever never considered himself an athlete, but definitely a musician. He was the front man of Controlled Aggression as the lead singer and bass player for about ten years, performing with the likes of Staind, Nullset, and even Godsmack. As someone with such a passion for music, it’s funny that he doesn’t listen to it when he runs. In fact, he doesn’t even keep his phone with him.

“Everybody thinks because I’m in a band that I want to listen to music when I run, but I don’t like to listen to music when I run. I just like to listen to the birds that you wouldn’t hear if you were plugged into electronics.”

Cheever was unplugged at the 2013 Boston Marathon and enjoyed the noise of the crowd, he high-fived sign-holding family members outside of TJ’s in Ashland as he made his way to the 6 Mile Moment. While running down Waverly street, he knew his friends that make up the band Tester were performing in the MediaBoss Television parking lot and decided to hop on stage with them, “I don’t think they were surprised when I jumped off and jumped up on stage. I sang two thirds of [Sharp Dressed Man] and I was just kind of like, ‘I gotta go!’ And I jumped back on the road and ran.”

Unfortunately, Cheever wasn’t able to finish in 2013 due to the tragedy at the finish line. He and his running buddy from Nashoba Learning Group were almost in Boston when looks of concern began to show on fellow runners who had their phones and spectators, “We had no where to go, we weren’t going to get off the road and hop in our cars and drive away. We just, kind of continued to run, looking for updates from people on the side of the road, or a police officer.” Cheever and his friend safely made it home hours later.

In 2014, Cheever was given a bib for the Boston Marathon from the Nashoba Learning Group again (everyone who wasn’t able to finish in 2013 had the opportunity to run in 2014). Happy to have the rare second chance, Cheever ran down Waverly with his friends and family cheering him on again, this time to the finish. He did, however, make one stop along the way.

“I just wanted to say hello to them, they weren’t even in the middle of playing. When (lead-singer) Tony saw me he was like, ‘Hey let’s do a song!’ and I said, ‘Are you ready?’ and he said, ‘We’ll be ready right now!’”

Cheever said performing with Tester for a second year was a lot of fun, especially watching other runners turning their heads towards the stage and realizing that it was one of them up there.

While performing in the 6 Mile Moment was a huge highlight for Cheever, running down Boylston with the finish line in sight was a moment he said you’d have to experience to understand.

“That last corner was everything, ‘Ah this is what I ran for.’ Everybody’s a rock star in that last ¾ of a mile stretch.”

Check out Brendan’s bandit performance in our highlight reel from last year!

[az_video_embed class="" link="https://vimeo.com/120521003 "]

[starbox]

Creativity Production

Up Close: MediaBoss Television - Boston Globe

Erin Hayes December 07, 2014 Creativity, Press Leave a Comment

Boston Globe 10-26-14

MediaBoss Television combines the craft of storytelling with the technology to distribute clients’ messages through television and commercial production, video marketing, live event streaming, animation, and Web-based series in an 8,000-square-foot video production studio in Framingham. Yet chief executive Erin Hayes says the greatest asset of the close-knit group of video production professionals is their passion for the work.

[gview file="http://mediabosstv.com/wp-content/uploads/2014/12/Up-Close_-MediaBoss-Television-West-The-Boston-Globe.pdf"]

Creativity Press

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

Erin Hayes April 01, 2013 Creativity, Production, Press, Video Leave a Comment

The Web series Partners, produced out of Framingham MA production company MediaBoss Television, took home two LA Web Series Festival awards in the dramedy category last night, ‘Most Outstanding Producing’ and ‘Most Outstanding Lead Actress’.

MediaBoss Television’s Creative Director, Ian Barrett, his Let the Boy Watch Productions producing partner, Writer/Actor/Producer/Director Matty Blake and MediaBoss Television Producer Erin Hayes were awarded the accolade during last night’s 2013 LAWEBFEST award ceremonies at Radisson LAX Hotel. Barrett and Blake are the co‐creators of the web series, Partners.

[gview file="http://mediabosstv.com/wp-content/uploads/2015/02/Massachusetts-Web-Series-Partners-Takes-Two-Awards-at-LA-Web-Fest-Business-Press-Release-Service-_-Submit123PR.pdf"]

Creativity Production Press Video

Creativity

Making the Pilot: A No Nonsense Guide to Pilot Production

Pilot production is tough.

Monsters of MediaBoss: Our Creative Work Space Comes Alive

I'll Write You A Symphony: Behind Jared Dylan's Music Video

MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

Let Your Hair Down - Adam Ezra Group's Music Video Release

The Bandit Band Member of the Boston Marathon

Up Close: MediaBoss Television - Boston Globe

Boston Globe 10-26-14

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

Content Creation Blog

Making the Pilot: A No Nonsense Guide to Pilot Production

Pilot production is tough.

Monsters of MediaBoss: Our Creative Work Space Comes Alive

The Terror-able Trash Eater

Fluffy Glowing Ghouls

Goodbye-Bot

I'll Write You A Symphony: Behind Jared Dylan's Music Video

MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

Let Your Hair Down - Adam Ezra Group's Music Video Release

The Bandit Band Member of the Boston Marathon

Up Close: MediaBoss Television - Boston Globe

Boston Globe 10-26-14

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

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