Content Marketing & Film Resource | Social Media Marketing

Future Features of Social Media: Q&A

EricaLeBlanc May 11, 2015 Creativity, Social Media Marketing Leave a Comment

Q: Who?

A: Twitter.

As a Social Media Manager I spend most of my day on Twitter, so I have noticed the recent updates Twitter has made. For instance, quoting a tweet had been such a pain in the past (see what I did there?), not enough characters, weird short links, basically a poor feature with good intentions.

The new format is fantastic. A quoted retweet is essentially posted as an interactive image, using significantly fewer characters while allowing one to easily access the original tweet.

Q: What?
A: See Friendship

The next step for Twitter is to take a note from Facebook (yeah, I wrote it. Facebook.)

There’s a feature on Facebook called “See Friendship”. If you’re unfamiliar, log onto Facebook (in a separate tab to keep this page alive, please, this is all I have), pick one of your friends and click on the ellipses over their cover photo. In the drop down menu, click on “See Friendship”. The feature allows you to see your Facebook history with a person - events attended together, photos taken together, mutual friends, likes, and posts. Feel free to explore…I’ll wait.

Q: I'm back. How?
A: Welcome. A Twittership

Now, think about applying this concept to Twitter, but in a slightly different way. Since you are able to easily follow and communicate with those who don’t necessarily follow you back (i.e. celebrities, major corporations), the ability to “See Friendship” should apply to those relationships as well. You can already see what followers you have in common, but there’s no way to see previous tweets you have directed at other users and visa versa. This application, which I have termed “See Twittership” (yes, I just graduated college), would allow you to see previous Twitter interactions including tweets/replies, favorites, and common retweets.

That way you don’t have to take a screenshot when a celebrity interacts with you cause that’s lame. Who does that, what? Hello?

Q: Hello. Will Twitter pay you for this idea?

A: They absolutely can - @Twitter.

Q: Does writing “@Twitter” while not on Twitter mean the company is automatically notified you have said something to them?
A: …No.

Filed under: Socially Awkward

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Creativity Social Media Marketing

Cuts for a Cause: Documenting the Boston Bruins Giving Back

MediaBoss Television March 25, 2015 Production, Social Television Blog, Social Media Marketing Leave a Comment

The Boston Bruins called us up earlier this month and asked if we would cover their eighth annual "Cuts for a Cause" event at Boston's Park Plaza Hotel.

For the first time in the event's history, the entire Boston Bruin's team was slated to participate - thanks to the dedication of alternate captain, Patrice Bergeron.

The event works like an auction; participants bid on each player and the winner gets to shave that player's head in front of the live audience. We captured all the action with one of our broadcast cameras and fed the live feed to a switcher which played back the footage on a large screen behind the action.

Here are a few shots of the fun. The proceeds from the event benefitted the Boston Bruins Foundation and Floating Hospital for Children at Tufts Medical Center.

[gallery link="none" size="medium" ids="3735,3733,3732,3729,3730,3731"]

Production Social Television Blog Social Media Marketing

Corporate Video Production: Catalogic ECX Launch

MediaBoss Television February 13, 2015 Marketing, Production, Social Media Marketing, Video, Content Marketing Leave a Comment

We love being the corporate video production partner to our clients. Here's a great example of how hard we work - and how well we work together as a team - to deliver the best quality of product regardless of short deadlines.

One of our technology clients, Catalogic, approached us mid-January with a question: Could we produce a suite of original visual content, including 6 videos and a multitude of graphics to support both the videos and social media efforts in time for their February, 10th launch?

We're always up for a challenge and this was going to be a big one. We said 'yes', of course.

We quickly scheduled three shoots for the next week in our 30 ft x 30 ft studio space; two with their CEO Ed Walsh, and one with one of their incredible Sales Engineering and Services Manager Sathya Sankaran. We captured two high level videos and one deep-dive demo into their new product that would be edited into two versions - a highlight video and a complete video.

Tip: When we produce demo videos we like to shoot at least one angle of the presenter and edit in a screen capture of the demo in post. People engage with people and if you leave the friendly face out of your demo, you leave a lot on the table.

Our production manager, Paul, and editor, Monica, worked closely to achieve a streamlined post production process for these three videos. Two of the videos were over 15 minutes in length, while a third was 5 minutes long.

Our Creative Director, Ian, flew to Texas to capture two customer interviews with our two-DSLR, ARRI Light Kit flypack while the rest of the studio got to work on new, branded graphics and social strategy.

Our FX Boss, Nick dreamed up some animated lower thirds and an animated logo to give the videos energy, while Catalogic's VP of Marketing weighed in on how he wanted the video's art cards to look.

[x_video_embed type="16:9"] [/x_video_embed]

Meanwhile, Erin and Social Media Manager Erica worked with Catalogic's PR Team to implement a content sharing strategy that would create anticipation for their upcoming launch.

When our Creative Director returned, Paul and Monica worked with their VP of Marketing and their Product Evangelist to make sure the storytelling was exactly on message.

We worked for four weeks straight and were able to deliver the 6 final assets to the Catalogic team in time for their (very successful) launch.

Our core team has worked together since 2008 and this certainly was not our first tight deadline. Our process is tested and true - and honestly, we love the challenge and love meeting a challenge together.

Marketing Production Social Media Marketing Video Content Marketing

Social Media Marketing

Future Features of Social Media: Q&A

Cuts for a Cause: Documenting the Boston Bruins Giving Back

Corporate Video Production: Catalogic ECX Launch

Content Creation Blog

Future Features of Social Media: Q&A

Cuts for a Cause: Documenting the Boston Bruins Giving Back

Corporate Video Production: Catalogic ECX Launch

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