MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

Erin Hayes June 25, 2015 Marketing, Creativity, Press, Video, Content Marketing Leave a Comment

This winter we sat down with people behind Framingham's Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

We were honored to tell their story as their dedicated team worked around the clock to keep Framingham's roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

And the best part is, we kept our word and we did produce an award-winning video.

Ready, Set, Snow! won a Telly Award for online informational video.

Check out the video below. The full press release follows.

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Framingham, MA June 24, 2015 - The Telly Awards has named MediaBoss Television as a Bronze winner in the 36th Annual Telly Awards for their piece titled Ready, Set, Snow!. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.

Ready, Set, Snow! follows the intrepid team at the Framingham Public Works through the snow clean up and management during the worst winter in Massachusetts’ history, the winter of 2015.

"When we sat down with Framingham Public Works we said we were going to produce an award-winning video that showcased their hard work and dedication,” Ian Barrett, MediaBoss Creative Director said. “We’re so excited that this story of an epic winter was captured and shared and that people have responded so positively to it."

“We’re proud to have partnered with MediaBoss Television to produce this award-winning video for Framingham’s Public Works. Their gifted and talented approach to informing the residents on our technology, equipment, and personnel, and the combined services that they provide to the Community, has achieved a high standard of excellence that is apparent in the quality of this video production, ” said Peter Sellers, Executive Director of Framingham Public Works.

[tweet_box]We’re proud to have partnered with @MediaBossTV to produce this award-winning video for @DPWFramingham[/tweet_box]

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “MediaBoss Television’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

About MediaBoss Television

MediaBoss Television is a full-service television and web video production company that produces compelling video content for broadcast, corporations and start-ups alike. MediaBoss Television is based out of an 8,000 square foot converted industrial studio in Framingham, MA.

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Marketing Creativity Press Video Content Marketing

Let Your Hair Down - Adam Ezra Group's Music Video Release

Erin Hayes June 24, 2015 Creativity, Video, Design Leave a Comment

This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single "Let Your Hair Down."

He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

We've had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He's smart and talented guy and we just knew the team he had put together would be A-List.

We were right. It was an honor to work with Ben Tishler, Jason Thompson, John Cole and Neil Miller.

"Ben is an incredible guy to work with," Adam Ezra told us of Ben Tishler. "I'm always amazed by his work ethic, his vision, his talent, and most of all, what he ultimately is able to create on screen."

The vision for the video was a visual celebration of living in the moment and the "power of community and human spirit." Ezra reached out to cancer survivors and volunteers from some of the cancer organizations they work with every year and asked them to participate in the video. He wanted to capture the life and energy of this crowd as his band performed "Let Your Hair Down."

In 24 hours, our studio was converted into the ultimate music venue. We built a stage, we strung lights and we dressed the rest of our space in line with Tishler's artistic vision. Our favorite static visual for the video was the 'World' section of Framingham's historic 'Shopper's World' sign. The Framingham History Center put the sign in our care this fall and we couldn't be more pleased to see it in "Let Your Hair Down"!

[tweet_box]The vision for the video was a visual celebration of the "power of community and human spirit." [/tweet_box]

The video was officially released Sunday, June 21st, during the after party for the Adam Ezra Group's annual Boston Harbor boat cruise.

"I feel so honored, just to have been able to be a part of what happened that day," Adam Ezra told us. "I couldn't be more proud of what we created together."

When fans download "Let Your Hair Down" track or watch the music video, the proceeds are donated to The SAMFund. The SAMFund helps cancer patients and families who are struggling to make ends meet while recovering from treatment. Learn more about this on AdamEzra.com

Watch the video below. And for a Behind-The-Scenes peek of the Making-Of "Let Your Hair Down" take a look through our photo gallery!

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Creativity Video Design

Branding and Logo Design: Angel City Games

Erin Hayes June 19, 2015 Production, Content Marketing, Design Leave a Comment

Eight years ago our Creative Director, Ian Barrett, was sitting at a patio bar in Los Angeles to kill time before his flight home to Boston.

While he was enjoying his beer he couldn't help but overhear the conversation going on next to him between a husband and wife. They were discussing their toddler boy and a possible upcoming surgery their son needed. Ian slid his chair over and said 'Excuse me, but I couldn't help but overhear ...'

That's how Ian interrupted an anniversary dinner and made life-long friends with Clayton Frech and Bahar Soomekh.

The trio talked for hours at the patio bar about Clayton and Bahar's very active little boy, Ezra.

Ezra was born with one finger on his left hand a leg without a knee cap and fibula. He needed surgery to remove the lower part of his leg so that he could be fitted with a prosthetic leg. Ultimately, he underwent the surgery (at Boston Children's) and the doctors were able to take the big toe from that leg and give him a thumb on his left hand.

Fast forward to today and that active little boy is a very well spoken 9-year-old and talented Adaptive Athlete. Ezra Frech has an appearance on the Ellen Degeneres Show, an interview with Laura Ling and a numerous speaking engagements under his belt.

In January, Clayton reached out to us because he had decided to launch California's first Adaptive Athlete competition, Angel City Games, this year. The competition's mission is to raise awareness and promote competition for Adaptive Athletes.

They needed branding guidance and logo design. Could we design and create logos for the umbrella brand, Team Ezra, as well as Angel City Games? 'Of course!', we said.

Could we lend our expertise and guide their messaging? 'We'd love to!', we said. After several creative meetings with the team, we guided them to the concept of the the True Athlete. It's an inclusive term that aligns with the mission of their games. It's a sound bite, perfect for media consumption and speaking engagements. It's a short hashtag that can be used across their social channels.

The first ever Angel City Games will be held at UCLA today. To learn more about the games and more about Ezra, visit their website. To see the assets we created, scroll on.

If you'd like to talk to us about branding, logo and graphic design, contact us here.