Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.
Visual content is the key ingredient to make the marketers' coveted unicorn - online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.
This is because people process visuals 60,000 times faster than they can read.
We're contacted about animated videos for two reasons: