Content Creation Blog

I write a lot about gear and production for a couple of reasons:

1. I love the topic
2. We travel quite a bit and we always have to be prepared no matter what, no matter how long the shoot runs, and I like sharing the gear decisions that have been galvanized during field production.

We are huge fans of technology and of course we all have smart phones. They are a godsend for production. Smartphones keep us connected and they provide amazing assistance with specialized apps. You can use your smart phone for almost anything.

But…that's not always a great idea.

When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:

4 Lighting Tips for Great Video

Occasionally, you may not have the luxury of hiring a professional production company to shoot your video for you. Maybe there's a last minute opportunity to interview a star customer and there isn't time to schedule a crew (though you should still give us a call to see), or maybe there's a syngeristic moment that presents itself at a trade show. Or maybe, you want to do something creative after work and shoot a web short.

Whatever it is, you'll want to make it look as good as possible.

So you should go out and buy a top-of-the-line video camera for these moments, right?

Wrong.

The key to great video is not the camera. It is the lighting.