Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.
Our ancient relatives drew Pictograms and Ideograms to convey their messages. And our love of visuals has not waned over the course of millennia.
Visual content is the key ingredient to make the marketers' coveted unicorn - online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.
This is because people process visuals 60,000 times faster than they can read.
We're contacted about animated videos for two reasons: