Content Marketing & Film Resource

7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

Erin Hayes September 12, 2023 Video Marketing, Strategy, Content Marketing Leave a Comment

It's Q4, and you know what that means. It's time to start planning your strategy for 2024.

Wild, right? We like to plan at least a quarter ahead, but there's no reason to avoid experimenting with fresh ideas now while you ramp up to smash it in 2024.

Let's talk about a few little but impactful changes you can make to your video marketing strategy now and a few little but impactful changes you can build up to for 2024 that will make a significant difference in the success of your video marketing efforts.

First, let's tackle accessibility. These first two changes are straightforward and only impact the Delivery Stage of your videos. Your in-house production team or video production partner can make these alterations without drastically impacting your delivery schedule.

1. Make sure your videos are mobile-friendly:

With the majority of videos being viewed on mobile devices, it's important to make sure your videos are optimized for mobile viewing. This means ensuring that your videos are formatted in a way that is easily readable on smaller screens and loads quickly on mobile networks. Consider using a responsive design that adjusts the video size and layout based on the viewer's device. By taking the time to optimize your videos for mobile, you can provide a seamless and enjoyable viewing experience for your audience.

2. Include subtitles or closed captions:

By making your content more inclusive, you can engage with a broader audience. Subtitles or closed captions provide a text version of the audio content in your videos, allowing viewers who are deaf or hard of hearing, are in a loud setting, or a setting isn't conducive to noise (library, quiet car, surreptitiously watching videos while their kids watch cartoons) to follow along. Not only does this make your videos pantopic, but it also improves engagement and retention because viewers can easily understand your message.

These next four tips should be considered at the beginning of your next campaign, so it may be best to start planning to include these for your 2024 efforts.

3. Create an engaging thumbnail:

We all know that first impressions matter, and in video marketing, thumbnails are the first glimpse viewers get of your video. So, creating an engaging thumbnail that captures attention and accurately represents the content within is essential. A visually appealing and relevant thumbnail can entice viewers to click and watch your video. Consider using bold and vibrant visuals, compelling text, and images that accurately represent the subject matter of your video. Creating a visually appealing thumbnail increases the chances of attracting viewers and generating more views for your video.

4. Use storytelling to create an emotional connection:

People are more likely to engage with a video if it tells a story they can relate to and creates an emotional connection. Storytelling allows you to connect with your audience on a deeper level and evoke emotions that resonate with them. Consider incorporating personal anecdotes, real-life examples, or testimonials into your videos to make them more relatable and memorable. By weaving narratives into your videos, you can create a lasting impact on your viewers and increase their engagement and willingness to share your content. By the way, storytelling is our passion so should you need help in this department. Give us a call!

5. Use videos to educate and inform:

People are looking for information, so make sure that your videos are informative and educational, as well as entertaining. Provide valuable insights, tips, or tutorials that address your audience's pain points or answer their questions. By positioning yourself as a knowledgeable authority in your industry, you can build trust with your viewers and establish yourself as a go-to resource. Remember to present the information in a clear and concise manner, using visuals and graphics to enhance understanding and engagement.

6. Use calls-to-action:

Encourage your viewers to take action by including calls-to-action at the end of your videos. A call-to-action is a prompt that tells your audience what you want them to do next, whether it's subscribing to your channel, visiting your website, or making a purchase. By clearly stating the desired action and providing a compelling reason to take it, you can increase the chances of viewers following through. Make sure to place the call-to-action at a strategic point in your video and make it easy for viewers to take the desired action, such as including clickable links or buttons.

The timing to test out this last tip is somewhat flexible (we think). If you have an email campaign scheduled that could use some punching up, see if your team thinks adding a recent video could help.

7. Use video in email marketing campaigns:

Adding video to your email campaigns can increase click-through rates, open rates, and conversions. Including a video thumbnail or a GIF that links to your video in your email can capture the attention of your subscribers and entice them to click and watch. Videos have a way of conveying information quickly and engaging viewers, making them an effective tool for grabbing attention in a crowded email inbox. Consider using videos to showcase new products or services, provide behind-the-scenes glimpses, or share customer success stories. Experiment with different types of videos and track the performance to optimize your email marketing strategy.

By implementing these small yet effective changes to your video marketing strategy, you can elevate the impact of your videos and achieve better results. So, what are you waiting for? Start experimenting with these changes now and watch your video marketing efforts soar to new heights!

Want to pick our brains some more? Contact us; we'd love to work with you.

Video Marketing Strategy Content Marketing

What is User Generated Content (UGC) & How Can Businesses Get Involved

Erin Hayes September 05, 2023 Strategy, Video, Content Marketing Leave a Comment

User-generated content (UGC), also known as the stuff regular people create, is like a breath of fresh air in the marketing world. It's not your typical content that comes straight from the company, but rather the real deal from consumers themselves. We're talking product reviews, social media posts, video testimonials, blog articles, and even podcasts. UGC gives consumers a chance to speak up, share their experiences, and make their voices heard.

In this digital age, people rely heavily on the opinions and experiences of others before making a purchase. That's where UGC comes in. It's a platform for consumers to express their thoughts, whether they're praising a brand or calling them out. And because it comes straight from the people who have actually used the product or interacted with the brand, it's seen as more genuine and trustworthy.

Product reviews are a prime example of UGC. They're the go-to resource for potential customers who want unbiased opinions and insights before opening their wallets. You can find these reviews on all sorts of websites, social media platforms, and even dedicated review sites. It's like a treasure trove of information for anyone looking to make an informed decision.

But wait, there's more! Social media platforms have become a playground for UGC. Consumers can share their experiences, thoughts, and even get creative with posts, photos, videos, and memes. Brands can encourage users to use specific hashtags or tags to track and engage with this content, making it a real community affair.

And let's not forget about video testimonials. These bad boys add a personal touch to a brand's marketing efforts. Imagine real people, just like you and me, talking about their positive experiences with a product or service. These videos can be shared on the brand's website, social media channels, or even used in advertising campaigns. It's like getting a virtual high-five from someone who really knows what they're talking about.

Blog articles and podcasts have also become platforms for consumers to share their experiences and opinions. Bloggers and podcasters can dive deep into reviews, tutorials, or discussions about a specific product or brand. It's like having a conversation with a friend who knows all the ins and outs of what you're interested in.

So, you see, user-generated content is a big deal. It gives consumers a voice, allows them to share their experiences, and helps others make informed decisions. Brands that embrace and promote UGC build trust, engage with their audience, and ultimately drive sales. It's a win-win for everyone involved.

Cool, you say. So how do we get involved?

1. Create a Hashtag: Encourage users to share their experiences with your brand by creating a unique hashtag that they can use when posting on social media. This not only helps to organize and track user-generated content but also creates a sense of community among your customers. When users see others using the hashtag, they feel connected to a larger group of people who share similar experiences and interests. It also makes it easier for your brand to discover and engage with UGC, as all the content associated with the hashtag is in one place. Additionally, you can consider offering incentives or rewards for using the hashtag, such as featuring the best posts on your website or giving away exclusive discounts or merchandise to those who participate.

2. Run Contests: Run contests that encourage users to create content related to your brand. This can be anything from writing a review to creating a short video. Contests are a fun and interactive way to engage with your audience and encourage them to become brand advocates. You can ask users to share their favorite product usage tips, create a funny meme related to your brand, or even showcase their artistic skills by designing a logo or artwork. By offering exciting prizes or exclusive experiences as rewards, you can motivate users to participate and generate high-quality UGC. Make sure to promote the contest through various channels, such as social media, email newsletters, and your website, to maximize participation and reach.

3. Feature UGC on Your Website: Display user-generated content on your website, such as product reviews or testimonials. This can help to build trust and credibility with potential customers. When visitors see positive reviews and testimonials from real people, they are more likely to perceive your brand as trustworthy and reliable. Consider creating a dedicated section on your website to showcase UGC, where visitors can easily browse through authentic experiences and opinions. You can also use UGC to enhance your product pages, by including customer photos or videos demonstrating the use and benefits of your products. This not only adds a personal touch but also provides social proof, which can influence purchasing decisions.

4. Respond to UGC: When users create content about your brand, make sure to respond to their posts and show your appreciation for their support. This can encourage other users to create content as well. Engaging with UGC demonstrates that you value your customers and their opinions. Take the time to like, comment, or share UGC that aligns with your brand values and resonates with your audience. By acknowledging and responding to UGC, you foster a sense of community and encourage others to share their experiences. This can also lead to valuable conversations and feedback, providing insights into what your customers love about your brand and areas for improvement.

5. Collaborate with Influencers: Partner with influencers and encourage them to create content related to your brand. This can help to expand your reach and tap into new audiences. Influencers have established credibility and a loyal following, making their endorsement of your brand highly influential. Collaborating with influencers allows you to leverage their creativity and influence to create authentic and engaging UGC. Whether it's through sponsored posts, product reviews, or takeover campaigns, influencers can help amplify your brand message and generate buzz around your products or services. When working with influencers, make sure to choose those whose values align with your brand and whose audience aligns with your target market. This ensures that the UGC generated by influencers resonates with your intended audience and drives meaningful engagement.

Make you have permission from these content creators to reuse their content. If they've posted on Social Media and allow reposting (or stitching) then you'll be able to download their video and reuse it. We've run many successful campaigns for our clients by taking the best of their UGC and creating compilations or reaction videos for them.

If you're interested in maximizing your UGC, get in touch! We'd love to collaborate.

Strategy Video Content Marketing

3 Big Mistakes to Avoid in Explainer Videos

Erin Hayes January 05, 2016 Marketing, Animation, Strategy, Video Leave a Comment

When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.

But when done improperly, they can end up confusing your viewer and costing you money.

In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.

no 1: focused on features instead of benefits

In 2015 the average attention span was 8.25 seconds. You have 8.25 seconds to grab your viewers' attention and compel them to watch the rest of your video. You won’t do that by talking about yourself. You need to talk about them.

We understand; you love your product and all of its shiny parts. You want to share it with the people whom you know could benefit from it’s amazing features. But instead of explaining the why, you get hung up on explaining the what.

You have between 150 and 300 words (roughly 1-2 minutes) to get your Why across. A good rule of thumb is for every 1 word you write about your product, write 3 about the benefit it delivers to customers (this is a good tip for interviews, too).

If your target video length is 2:00 then you should limit your What to 75 words and your Why to 225. And if the ratio is 50/250, that’s fine too. Just don’t let is skew lower than 1:4.

no. 2: No call to action

You’ve just invested in a video. Your team has worked diligently to boil your message down to 150-300 words; you worked with your production partner to get the video’s look just right. But have you clearly communicated the action you want your viewers to take after watching your amazing video?

If the answer is ’no' then you should stop everything right now and...

Ask yourself this question:

What is the one - and only one - action you want your viewer to take after watching your video?

If you’re not sure then reference the goal of producing this video. (If you hadn't documented a clear goal for you video, consider downloading our 5-Point Checklist at the end of this blog.)

Was it to increase awareness? Increase demo registrations? Webinar registrations?

Now, go back to the script and tell your viewers to take that action.

Don’t leave this to chance - even if you think that action is obvious (it’s a video about your webinar series. Of course you want them to sign up for it!). Include a link to a landing page where they can complete the action you want them to take.

The easier you make it for your viewers, the higher return on investment you’ll see for you video.

Step 3: too many topics in 1 video

What’s worse than not having a Call to Action? Having too many calls to action - for more than one buyer persona. That’s exactly what happens when you try to make one video do the work of two or three or four.

We’ve had clients tell us they want to get the most out their video and that’s why they’ve included all the information anyone could need about their product or service. But including all the information will have the exact opposite effect for these reasons:

The video will be too long (remember, you only have 8.25 seconds to get their attention!).
The video isn't target for a specific buyer persona.
You’ll confuse your viewer about next steps.

Each of these points will lower your conversion rate - and your ROI.

When you try to cram too many topics into one video you confuse your viewers. You're not being clear about whom the video targets.

Think about your buyer personas. Target one buyer persona and speak directly to them in your video. Only cover the points you and your team have identified as important to this persona.

Now, chose one action you'd like them to make after watching the video. Don't give choices.

"Sign up for a demo or register for this webinar or give our sales team a call!”

Choices lead to indecision and indecision leads inaction.

CONCLUSION:

We hope you found these three tips helpful. Animated explainer videos are a fun - and effective - way to educate and engage your audience when done properly.

In summary:

Explainer videos should focus on the benefits your target audience will reap from your product or service
It should have a clear Call to Action
It should clearly communicate just one topic for one buyer persona. Then, it should clearly communicate the one - and only one - action you want your targeted viewer to take after watching the video.

We hope you found these tips helpful! If you're looking for additional, practical help to plan an explainer video, then please download our 5-Point Animated Explainer Checklist:

This checklist will guide you through the 5 planning stages of producing an animated explainer.

It includes suggested questions to ask yourself and your team to ensure you produce the most effective video for your business or brand.

Additional Resources:

Ultimate Guide to Producing an Animated Video

4-Steps to Create an Animated Music Video

7 Stats About Video Marketing to Make You Look Smarter

Our Production Process

Marketing Animation Strategy Video

4 STEPS TO MAKING AN ANIMATED MUSIC VIDEO

Nick Clarke December 21, 2015 Animation, Strategy, Video, Tips & Tricks Leave a Comment

Johnny A.'s "Sleigh Ride"

Well it’s that time of year again, and Christmas is upon us once more!

Whenever the holiday season rolls around, I'm reminded of the year I created an animated music video.

In 2012 guitar virtuoso, Johnny A., asked MediaBoss to produce an animated music video for his rendition of “Sleigh Ride.” I was the animator on the project.

I was still a fresh face around MediaBoss and only had a few animations with them under my belt. It was my first long format animation and I was extremely excited to take a shot at animating the entire song.

In this post I'm going to share the 4 part process I used to create "Sleigh Ride" - and share the one part I’d change.

1) Reference & Research

The first step in the process is creating and finding reference footage. This allows you to see how the subjects you’re creating will look and move.

We took footage of Johnny A. playing the song in our studio so we knew the positioning of his hand and fingers on the neck of his guitar.

Throughout the song Johnny flies around the world - from city to city and country to country. I pulled reference photos of the different locations I wanted to show Johnny flying by.

2) Sketching

Before I create the characters digitally I sketch them out on paper. This lets me design the characters more freely and creatively than doing them straight to Photoshop or Illustrator.

I did this for Johnny’s character, Santa and Doug The Christmas Moose.

3) Digital Drawing

I took the sketches I’d created on paper and scanned them into my computer. Then, I brought those sketches into Illustrator to complete the line work. Once the line work was done, I brought them into Photoshop. Then I applied color, shading and texture.

When creating the backgrounds, I skipped the step of going into Illustrator. I drew the line work, color and shading all in Photoshop.

For this style of animation it’s important to separate the different body parts into individual layers. This way you can animate them independently.

4) Animation

The final, and most important step (duh,) is animating what I created. I set anchor points on all the individual body parts and parented them accordingly so his motion mimics that of a Real Life person.

It’s the, “Elbow’s connected to the… wrist bone” song. Or how I more commonly refer to it, "the paper puppet".

Remember when you were in Kindergarten and you made puppets? You cut out different parts of a body and stick pins through them so you can move them around on your paper person. Same principle.

Along with animating the characters, I placed a camera in the scene so I could go from a wide establishing shot to a close up of Johnny and Doug.

Finally, I composited clouds and snow and completed color grading and color correction. And there you have it - the animation is complete!

What I’d Change:

There are changes I’d make in all the animations I create. But, due to approaching deadlines and more projects coming in the door, you have to learn to let it go and let the project be finished.

If I could do it again (with more time), I would add more scenes on the ground. I'd love to show different people from all over the world celebrating Christmas with their own traditions. This would give the animation a great dynamic that would make it even more interesting and fun to watch.

But, due to the tight turnaround time of this animation these edits weren't able to make it to the final cut. But who knows, maybe we'll run into Johnny A. and Doug the Christmas Moose again soon!

CONCLUSION:

Like many parts of production, the process we use to produced animated video depends on the project. The step that doesn't change is the high quality end result we deliver to our clients.

Additional Resources:

Animation Strategy Video Tips & Tricks

3 Easy Ways to Transcribe Video

Erin Hayes December 08, 2015 Strategy, Video, Tips & Tricks Leave a Comment

Why should you transcribe video?

Before we discuss how, let me answer the why

You just spent all this time producing a video, can’t you just post it and move on the next project on your To Do list?

Well, technically, yes. You can.

But if your goal was finish a race, would you stop just short of the ribbon? Why not carry through all the way?

The bottom line is that transcribing your video opens your content up for a wider audience.

When you transcribe video you make your video viewable in noise sensitive environments. If a potential viewer is on a noise bus, they can now understand your video. If your viewer is in waiting room or at work, they can now understand your video.

Hearing impaired viewers can watch your video and get your message. Transcribing also helps English Language Learners follow along with your content (not to mention, now you can translate your video’s transcription!).

And, transcribing video helps your SEO.

Google crawlers index text. This is why your meta description, title and tags are all so important. But when you transcribe video, you open all of that content up for Google to index.

Amazing, right?

According to Cambridge-based transcription company, 3PlayMedia, their clients This American Life and Discovery Digital Networks saw a significant increase in views on captioned videos.

For example, TAL saw organic search results increase 6.68%. Their inbound links directly attributable to transcript pages increased 3.89%. [Download 3PlayMedia's white paper here for more in depth analysis]

Convinced transcribing is a good idea? Good. Here are three simple ways to get it done:

Do It Yourself

You could always do it yourself. All this involves is your time and your attention.

However, this is our least recommended route.

Transcribing is more time consuming than you may think. Especially if you are not accustomed to the process. It could take you ten times the length of the video for you to accurately transcribe it. If you have many videos to transcribe you could be looking at entire days taken up by this tedium.

Have YouTube Do It

YouTube has a transcribe option in their video editor. Using it as simple as using YouTube.

Now, word from the wise: YouTube is hardly accurate. You will need to scrub through these transcripts and make edits. It’s not quite as time consuming as doing it yourself, but it’s not as hands off as hiring someone else to do it.

Here are a few screen grabs from our experience transcribing our web series, Partners:

Where to Find YouTube Caption Tool

YouTube Gets Captions Wrong

How To Fix YouTube Captions

And that leads me to No. 3...

Hire Someone To Do It

Google “Transcribe Video” and you’ll get pages of results pointing you to different services that would be happy to have you hire them to transcribe you video for you.

This option is particularly great for off-the-cuff presentations, ensemble pieces or conference videos. Transcribing video can be time consuming and many of these services make it affordable to have it done by a third party.

We offer to transcribe the videos we produce for our clients as part of the package. We take pride in our videos and want to enable our customers to be as successful with their premium content as possible.

Curious about our production process?

Additional Resources:

Strategy Video Tips & Tricks

7 Stats About Video Marketing to Make You Look Smart

Erin Hayes September 17, 2015 Video Marketing, Strategy Leave a Comment

Great news! According to Aberdeen's 2015 Marketing Report, marketers have significantly shifted their goals from Viral Views to Engagement.

As video marketers, we've gone beyond the one dimensional video success story and moved on to the concept called the 'multi-touch campaign'.

Marketing shouldn't be about "going viral." Many of us know this.

(Recommended reading: 7 Dos & Donts of Video Marketing)

Marketing should be about engaging and exciting people.

As Seth Godin said in a 2014 interview with Inc. Magazine:

"Instead of thinking, "What do the masses want?," [marketers] need to think about what the people who care want. They are two different things. ... by appealing to the people who care, it is way more likely that a company will be talked about."

Every once in a while someone will hit that sweet spot and they'll achieve both. But it's not a predictable event. It's a bet. And listen, gambling is just not something you should do. Especially with your tight marketing budget.

Aberdeen recently released their 2015 Marketing Report aptly titled Getting More Than "Going Viral" ... Sophistication in Video Marketing.

Aberdeen's findings were encouraging.

Here are 7 of the stats about video marketing we found the most impressive:

1) "70% of Best-in-Class marketers actively use video in at least one marketing channel."

MediaBoss opened our doors in 2008.

In the beginning, we'd spend the first couple of conversations with a prospect explaining why they needed video. Video Marketing was barely a term at the time and not many businesses spent time investing in it.

Now marketers widely accept video as an integral piece of their marketing strategy. And their goals have shifted.

2) "65% of video marketers are concerned with fueling multi-touch marketing campaigns. It’s not just about views anymore."

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Download Our:

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In recent years, every time a video went viral we'd get calls from clients saying "we want a video just like Gangnam Style" or "The Old Spice Guy" or "The Dollar Shave Club". You get the idea.

Our clients wanted to increase their market reach and brand awareness, and quickly. But it was an impossible request.

And it was a request we didn't want to fulfill because we didn't want to steal someone else's creative (and you shouldn't either).

There are many reasons why trying to replicate someone else's creative is a bad idea. Here are three.

People are smart and they know when you're being a poser.
Even if the budget is big and technical quality is top notch, it's a recycled concept and won't be as strong.
There were reasons the video went viral beyond the content which you may not be privy to.

But in the last 18 months we haven't had a single request like this. Our clients want thoughtful, targeted content packaged across platforms.

This brings us to the next stat:

3) "70% of best-in-class video marketers use video for social media."

Clients are much more interested in producing multi-touch campaigns now. This could mean one longer video (about 2 minutes); multiple shorter ones (:15 to :30) for everything from Instagram to Snapchat; and related still images or graphics.

And this brings me to the next stat:

4) "40% of marketers who adopt video are interested in keeping up with new marketing channels for interacting with buyers. This includes social platforms and mobile."

We’ve seen our clients' main goal for video shift in the last two years. It's changed from a desire to tell their audience about themselves to a desire to engage with them.

Five years ago we’d need to coax our clients into creating content targeted for certain channels. For example, we would warn against sharing a 5 minute video linked from Youtube to Twitter or Facebook.

Social is better for a quick hit. 5-minute videos are long in any medium. But... they could be a helpful resource in a targeted email campaign.

[Visible Measures reports that 45% of viewers will stop watching after 1 minute of video and 60% drop off by the 2 minute mark.]

Speaking of YouTube, another big change is:

5) "Best-in-Class marketers have 35% lead over All Others in their adoption of a video management / video hosting platform."

Now marketers are able to view real stats on how their viewers interact with the video content they create. They gather actionable information to help them engage with their customers where and how they like to be engaged.

‘Engagement’ is the hottest buzzword out there.

And for good reason.

Check out these final two stats:

6) "Marketers who use video generate 13% more marketing qualified leads (MQLs) per year."

7) "Video users outpace non-users by 63% in increasing marketing’s contribution to revenue year-over year."

The number one thing that set video adopters apart was mindfulness of their buyer’s multi-channel environments and preferences.

Take the time to map out how your buyers will go from viewing a video to interacting with your brand and ultimately making a purchase.

And if you'd like to talk to us about working together, awesome! Reach out here. We'd love to talk to you about your next project.

To download Aberdeen's Getting more than "Going Viral" ... Sophistication in Video Marketing, click the link.

Additional Resources:

Video Marketing Strategy

Strategy

7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

What is User Generated Content (UGC) & How Can Businesses Get Involved

3 Big Mistakes to Avoid in Explainer Videos

4 STEPS TO MAKING AN ANIMATED MUSIC VIDEO

Johnny A.'s "Sleigh Ride"

3 Easy Ways to Transcribe Video

7 Stats About Video Marketing to Make You Look Smart

Content Creation Blog

7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

What is User Generated Content (UGC) & How Can Businesses Get Involved

3 Big Mistakes to Avoid in Explainer Videos

no 1: focused on features instead of benefits

no. 2: No call to action

Step 3: too many topics in 1 video

4 STEPS TO MAKING AN ANIMATED MUSIC VIDEO

Johnny A.'s "Sleigh Ride"

1) Reference & Research

2) Sketching

3) Digital Drawing

4) Animation

What I’d Change:

3 Easy Ways to Transcribe Video

Do It Yourself

Have YouTube Do It

Hire Someone To Do It

7 Stats About Video Marketing to Make You Look Smart

1) "70% of Best-in-Class marketers actively use video in at least one marketing channel."

2) "65% of video marketers are concerned with fueling multi-touch marketing campaigns. It’s not just about views anymore."

3) "70% of best-in-class video marketers use video for social media."

4) "40% of marketers who adopt video are interested in keeping up with new marketing channels for interacting with buyers. This includes social platforms and mobile."

5) "Best-in-Class marketers have 35% lead over All Others in their adoption of a video management / video hosting platform."

6) "Marketers who use video generate 13% more marketing qualified leads (MQLs) per year."

7) "Video users outpace non-users by 63% in increasing marketing’s contribution to revenue year-over year."

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