Ian Barrett

Ian Barrett

Ian Barrett Creative Director, MediaBoss Ian Barrett is a director, producer, and visual storyteller with more than 25 years of experience crafting compelling content for screens big and small. Known for his sharp eye, dry wit, and relentless pursuit of the fresh and unexpected, Ian leads the creative engine at MediaBoss, where he’s helmed award-winning campaigns for clients ranging from Fortune 500 companies to municipalities, to rock stars. His career began on the road, documenting the raw energy of Boston’s legendary active rock scene—capturing rare performances by icons like Pantera, Kid Rock, and Sevendust. That instinct for storytelling evolved into a dynamic directing career, spanning everything from live music specials to municipal education campaigns, and even a comedy special for Amazon Prime. Ian has produced more than 250 episodes of original programming, directed festival visuals for Boston Calling, and lent his eye to Denis Leary and Cam Neely’s long-running charity event, Comics Come Home. He’s also the creative force behind campaigns that have made a tangible impact—like the City of Framingham’s award-winning public works videos and the Lowell Regional Transit Authority’s “Ride the Bus, It’s Nice Inside” campaign, which helped fund a new fleet of Gillig buses. Whether he’s directing a scripted pilot, a live arena show, or guiding a civic awareness campaign, Ian brings equal parts technical savvy and artistic edge.