Content Creation Blog

Here are the facts: Video performs well on Facebook and Live Video performs even better.

Most of the videos you see on Facebook Live are people sharing 5-20 minutes of an event.

I write a lot about gear and production for a couple of reasons:

1. I love the topic
2. We travel quite a bit and we always have to be prepared no matter what, no matter how long the shoot runs, and I like sharing the gear decisions that have been galvanized during field production.

We are huge fans of technology and of course we all have smart phones. They are a godsend for production. Smartphones keep us connected and they provide amazing assistance with specialized apps. You can use your smart phone for almost anything.

But…that's not always a great idea.

Originally published on Production Hub.

Everything changes and television is no exception.

Online is the new episodic television. The amount of time people spent consuming only video each day jumped 23.3% in 2015 and is set to increase by a further 19.8% in 2016. Advances in technology only boosted this trend with increases in mobile video performance and storage capacities.

Our viewing habits have affected the way production is done today, too. Everyone has a mobile video production facility in their pocket. 

This isn’t news. The shift from what we think of as traditional television – and traditional production – has been happening for well over a decade. I’ve been producing television through these evolutions and I’m still here to talk about it.

Pilot production is tough.

There’s a lot riding on the pilot. This single episode needs to present all the unique characteristics of your production and sell sponsors or networks on your idea.

If you are talking to networks, they generally fund the pilot. You would have already attached a director and talent to the production and the network would generally set you up in one of their studios to create the pilot.

To be clear, this blog isn’t about that.

It’s about you.