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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Erin Hayes

    Erin's a producer, writer and content lover. She's worked with MediaBoss since 2008. In 2010, she quit her marketing and freelance writing jobs and came on to lead MediaBoss full-time.
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    Recent Posts

    Production Firm Knows Who's Boss - MetroWest Daily News

    By Bob Tremblay/Daily News Staff

    Credit for the name MediaBoss goes to Ian Barrett, the creative director of the Framingham-based production company.
    “The name derived from two sources,” explain Erin Hayes, the firm’s CEO and co-owner. “First, it's a very powerful engine - the Boss 302 engine. The other part of this is the Boss Level of a video game - the hardest level to beat.”
    Located at 92 Blandin Ave., the company was launched in 2008 with Hayes and Paul Bouley as owners. The four partners – Hayes, Bouley, Barrett and Nick Clarke - all reside in Framingham.


    The Four Biggest Video Marketing Trends

    2015 has a been a great year for video.

    Everywhere we turn, the internet gives us another study reporting the adoption and effectiveness of video.

    Hardly anyone questions the strength of video marketing. But what type of video should you use and how should you use it?

    We have about a million great ideas to help answer that. So, to help inspire you, we'll start with sharing the four of the biggest video marketing trends we've seen this year.

    MarketingVideo MarketingVideoContent Marketing

    I'll Write You A Symphony: Behind Jared Dylan's Music Video

    By MediaBoss Team

    Jared Dylan, 20, is going into his senior year at the University of Miami Frost School of Music, with more than a little bit of rock star credibility.

    The aspiring singer/songwriter's music video for the single "Symphony" dropped last week and he's been getting 10,000 hits a day since it premiered on YouTube.

    Not too shabby for an independent artist, but there is a lot more to the story than that. The first interesting bit is that he actually wrote "Symphony" when he was 16, and this overnight success has been four years in the making.


    The Ultimate Guide to Producing an Animated Video

    Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.

    Our ancient relatives drew Pictograms and Ideograms to convey their messages. And our love of visuals has not waned over the course of millennia.

    Visual content is the key ingredient to make the marketers' coveted unicorn - online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.

    This is because people process visuals 60,000 times faster than they can read.

    We're contacted about animated videos for two reasons:

    MarketingVideo MarketingProductionTips & Tricks

    4 Invaluable Tools Every Video Marketer Should Use

    Creation is 20% of the video marketer's strategy. The final 80% involves publishing and optimizing. Here are four tools we find invaluable in our video marketing approach.

    Video MarketingTips & Tricks

    MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

    This winter we sat down with people behind Framingham's Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

    Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

    We were honored to tell their story as their dedicated team worked around the clock to keep Framingham's roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

    And the best part is, we kept our word and we did produce an award-winning video.

    Ready, Set, Snow! won a Telly Award for online informational video.

    Check out the video below. The full press release follows.

    MarketingCreativityPressVideoContent Marketing

    Let Your Hair Down - Adam Ezra Group's Music Video Release

    This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single "Let Your Hair Down."

    He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

    We've had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He's smart and talented guy and we just knew the team he had put together would be A-List.


    5 Filmmaking Blogs to Follow

    In this post, we've rounded up our top 5 filmmaking blogs to follow. We catch up with a lot of content throughout the day but it's the following 5 filmmaking blogs that we wouldn't want to live without!

    ProductionTips & Tricks

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