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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Let Your Hair Down - Adam Ezra Group's Music Video Release

    This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single "Let Your Hair Down."

    He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

    We've had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He's smart and talented guy and we just knew the team he had put together would be A-List.


    Tony Awards: What You Can't See on TV


    Did you know you can actually buy tickets to the Tony Awards? It’s true, I did it! My friend and I spent $334 each (including fees, no shame) to watch the 69th Annual Tony Awards from seats in the third from last row of Radio City Music Hall.

    We all know the flow of an Awards Show. The witty hosts; the build up to an award; the acceptance speeches; the seated celebrity cutaways.

    I wanted to share what happens when the cameras aren’t on during a live awards show.

    CreativitySocial Television Blog

    10 Inspiring Quotes from Our Favorite Filmmakers

    Great Quotes from Great Filmmakers

    When we're in need of inspiration we draw from our favorite creatives.

    To that end, we culled a SlideShare document of 10 inspiring quotes from 10 of our favorite filmmakers. So if you're feeling like you could use a fresh perspective, take a look - and if you're in a hurry, we've written the quotes below for an easy skim.


    4 Lighting Tips You Shouldn't Shoot Without

    4 Lighting Tips for Great Video

    Occasionally, you may not have the luxury of hiring a professional production company to shoot your video for you. Maybe there's a last minute opportunity to interview a star customer and there isn't time to schedule a crew (though you should still give us a call to see), or maybe there's a syngeristic moment that presents itself at a trade show. Or maybe, you want to do something creative after work and shoot a web short.

    Whatever it is, you'll want to make it look as good as possible.

    So you should go out and buy a top-of-the-line video camera for these moments, right?


    The key to great video is not the camera. It is the lighting.

    CreativityProductionContent MarketingGear Blog

    Future Features of Social Media: Q&A

    Q: Who?

    A: Twitter.

    As a Social Media Manager I spend most of my day on Twitter, so I have noticed the recent updates Twitter has made. For instance, quoting a tweet had been such a pain in the past (see what I did there?), not enough characters, weird short links, basically a poor feature with good intentions.

    The new format is fantastic. A quoted retweet is essentially posted as an interactive image, using significantly fewer characters while allowing one to easily access the original tweet.

    CreativitySocial Media Marketing

    The Bandit Band Member of the Boston Marathon

    “Hey, didn’t I see you singing a ZZ Top song back there?”

    Brendan Cheever is a Framingham local, the owner of Cheever Industries, and a marathon runner, who has had two extremely unique experiences at the Framingham 6 Mile Moment.

    “Oh, the Marathon’s coming up on Monday, I think I’ll run it.” Cheever was a bandit runner as a kid, jumping in and running for about six miles before stopping at The Chicken Bone to watch the trained runners go by. He finally got the chance to officially run the marathon in 2013.

    Cheever’s oldest son has autism and attends the Nashoba Learning Group out of Bedford, MA. Each year, the school receives bibs for the Boston Marathon and after getting an email about registering to run, Cheever thought, “Well if I click on this now, this is going to change my life.”


    A Roast of Roasters Roasting Roasters

    It was a Roast for roasting Roasters, also Justin Bieber was there.

    Is it just me or is the name that follows “The Roast of” just a celebrity endorsement to get millions of people to watch comedians make fun of each other? Now, this is not something I am opposed to, which is why I decided to highlight the best Roasters Roasting Roasters jokes of the night.

    CreativitySocial Television BlogVideo

    All About That Bass…And Justice For Jason

    All About That Bass singer, Meghan Trainor, is currently on a country and worldwide tour, which has music fans with bass on the mind. It's no coincidence that sound mixer for the 1988 Metallica album ...And Justice For All, has just revealed a major secret about the bass presence, or lack thereof, on the album.

    CreativitySocial Television Blog