Up Close: MediaBoss Television - Boston Globe

MediaBoss Television December 07, 2014 Creativity, Press Leave a Comment

Boston Globe 10-26-14

MediaBoss Television combines the craft of storytelling with the technology to distribute clients’ messages through television and commercial production, video marketing, live event streaming, animation, and Web-based series in an 8,000-square-foot video production studio in Framingham. Yet chief executive Erin Hayes says the greatest asset of the close-knit group of video production professionals is their passion for the work.

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Creativity Press

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

MediaBoss Television April 01, 2013 Creativity, Production, Press, Video Leave a Comment

The Web series Partners, produced out of Framingham MA production company MediaBoss Television, took home two LA Web Series Festival awards in the dramedy category last night, ‘Most Outstanding Producing’ and ‘Most Outstanding Lead Actress’.

MediaBoss Television’s Creative Director, Ian Barrett, his Let the Boy Watch Productions producing partner, Writer/Actor/Producer/Director Matty Blake and MediaBoss Television Producer Erin Hayes were awarded the accolade during last night’s 2013 LAWEBFEST award ceremonies at Radisson LAX Hotel. Barrett and Blake are the co‐creators of the web series, Partners.

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Creativity Production Press Video

Color Palettes: Tools to Help You Choose

Erin Hayes July 03, 2012 Creativity, Social Television Blog, Design Leave a Comment

The next time you're selecting a client's corporate color palette or searching for the color scheme to your next project don't let the process take over the project. Check out these free tools instead!

Color Hunter

Color Hunter is my personal go-to site when I need a little inspiration behind my color choices. It's simple to use and offers a great selection of randomly generated suggestions based on randomly generated photos from flickr. I'm a 'bigger picture' kind of person and it helps me to see the color palettes in action. If you are working with a specific picture, or know that you need to incorporate a certain color (as you often do when working with established brands) Color Hunter allows you to upload your own photo, enter the URL to a photo or search a certain hex color and provides a palette this way. Like many sites, Color Hunter gives you the 'dull' and 'vibrant' version of their suggested colors.

Colour Lovers

This is a cool site and great for those who love collaboration. It's a community site that allows you to sort through hundreds of user generated color palettes as well as patterns, pattern templates, shapes and colors. Colour Lovers also provides resources on the latest color trends used in weddings, home, fashion, web, print, craft and business. You need to be a member in order to participate and save your palettes, colors, patterns, etc., but you can sort through the members' concepts as a visitor. I've found this helpful in the first stage of design. I can generally derive a good sense of direction from sorting through Colour Lovers' resources.

Kuler

Kuler is Adobe's color palette generator. You can set your own palette by inserting the colors' hex values, or you can search through their library of color swatches. Once you are signed in to your Adobe account, you can download your color creations as Adobe Swatch Exchange (.ASE) files, which works with any of Adobe's Creative Suite applications. Personally, I prefer the sites that allow me to upload a photo to generate a palette, but I do like Kuler for its vast array of color palette suggestions. If left to my own devices, I could easily lose a day searching through the seemingly innumerable color combinations.

If you're looking for graphic design help, we'd be more than happy to help. Contact us!

Creativity Social Television Blog Design

The Truth About the Grammys: A Chart

Erin Hayes February 09, 2012 Creativity, Design Leave a Comment

We've written about Column Five Media before; we love their infographics. This morning they released a chart, "The Truth About the Grammys," which predicts the outcome of this year's Grammys based on the pattern of past results.

Column Five - who created this chart in collaboration with Esquire - said this:

"There will never be a formula to accurately predict the outcome of the Grammy Awards, which are notoriously whimsical, almost to the point of becoming a punchline. But there are certain patterns to the Academy of Recording Arts and Sciences’ record that can help one understand the choices, something even approaching a kind of logic."

It's pretty interesting to read. I'm looking forward to seeing whether any of their predictions come true!

[click on the image for it to appear in a light box. Then expand it to see the full view.]

Creativity Design

How to Avoid the Zombie Lead

Erin Hayes November 18, 2011 Marketing, Creativity, Tips & Tricks, Content Marketing, Sales Leave a Comment

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Your sales cycle is killing your leads.

Beware of the zombie lead.

Previously thought of as 'dead,' these leads are now known to come back.

Mediabistro recently published an article discussing what to do with 'dead' leads. They quoted research from Ed Gandia's "The Wealthy Freelancer."
According to Gandia's book, a large percentage of your 'dead' leads will hire someone to do what you do within 18 to 24 months of your contact.

In his example, a 'dead' lead qualifies as someone who responded to a pitch you gave, but did not return your follow-up call. Gandia says a common mistake sales people make is to follow up with only those leads who express either immediate interest or down-the-line interest. They drop the leads who do not respond to a follow-up call!

This baffled me.

In the five years I've done business for myself, I've never had a 'dead' lead. I've only had long sales cycles. I'm sure anyone entrepreneur understands what I'm saying.

2015 Update: 63% of people requesting information on your company today will not purchase for at least three months – and 20% will take more than 12 months to buy. -Marketing Donut

That has been our experience again and again. We'll have someone contact us and say, 'Yeah, so-and-so told me about your company a year ago but we just weren't ready to hire yet.' Or we'll have someone we went back and forth with six months ago come back to us and engage again.

Sales is as much about creating an experience for and building relationships with people as it is about turning a profit. I believe that once a project is over, both parties–the vendor and the client–come away with more than a payment and product. They come away with a relationship. And relationships last a heck of a lot longer than a client/customer project.

When a potential relationship doesn't return a phone call or an email, we don't take it to heart. We understand building relationships can take time. We're more than willing to put the time into that development. We'll shoot them an email down the line or give them a quick a call after awhile, but we make it more about them and less about us. Because let's face it, no one likes a one-sided relationship.

Our sales cycle is a long one. I can tell you that 75% of our sales this year came from conversations and pitches we gave in early 2010. I can also tell you, with a fair amount of confidence, that at least 30% of next year's profits will come from these same leads. They'll either come back to us or they'll refer us to someone in their network

If we had given up on these leads as dead after eight months - and if I had not checked in every few months with a friendly email - we 'd not be in the position we're in now.

The lead is dead, long live the lead. I certainly hope so.
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Marketing Creativity Tips & Tricks Content Marketing Sales

Creativity (3)

Up Close: MediaBoss Television - Boston Globe

Boston Globe 10-26-14

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

Color Palettes: Tools to Help You Choose

The Truth About the Grammys: A Chart

How to Avoid the Zombie Lead

Content Creation Blog

Up Close: MediaBoss Television - Boston Globe

Boston Globe 10-26-14

Massachusetts Web Series, Partners' Takes Two Awards at LA Web Fest

Color Palettes: Tools to Help You Choose

Color Hunter

Colour Lovers

Kuler

The Truth About the Grammys: A Chart

How to Avoid the Zombie Lead

Your sales cycle is killing your leads.

Beware of the zombie lead.

Previously thought of as 'dead,' these leads are now known to come back.

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