Contact us: 508-405-0323 | Erin@mediabosstv.com

    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Erin Hayes

    Erin's a producer, writer and content lover. She's worked with MediaBoss since 2008. In 2010, she quit her marketing and freelance writing jobs and came on to lead MediaBoss full-time.
    Find me on:

    Recent Posts

    Trending: "Come Together" Music Video

    Five years ago we produced a music video for Godsmack’s cover of The Beatles "Come Together." At the time, they were in Boston recording their release, "Live and Inspired". 

    VideoFilmmakingVideo productionmusic videogodsmack

    4 Smart Tactics to Get the Most out of Your Live Video

    All of your pre-production paid off; you’ve just aired a live event video and it went off without a hitch! Congrats! 

    Content Marketingfacebook livelive video productionlive streaminglive event video

    Badass Women: Your Ship Never Sails - Ep 1 Laura Raposa

    “You can't be what you can't see.”

    webseriesbranded contentbadass women

    Secret to (Marketing) Success: Do the Hard Thing First

    Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First. 

    Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.

    Marketingmarketing planmarketing strategy

    Video: What the Oxford Dictionary Doesn't Tell You


    According to the Oxford Dictionary the definition of Video is:

    The recording, reproducing, or broadcasting of moving visual images.

    While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.

    Video

    6 Mile Moment: Boston Marathon in Downtown Framingham

    Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.

    It was hard to imagine that just three years ago this event didn’t exist.

    Video productionlive streamboston marathon6 mile moment

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production