Five years ago we produced a music video for Godsmack’s cover of The Beatles "Come Together." At the time, they were in Boston recording their release, "Live and Inspired".
Erin Hayes
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All of your pre-production paid off; you’ve just aired a live event video and it went off without a hitch! Congrats!
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“You can't be what you can't see.”
Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First.
Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.
According to the Oxford Dictionary the definition of Video is:
The recording, reproducing, or broadcasting of moving visual images.
While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.
Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.
It was hard to imagine that just three years ago this event didn’t exist.
When we’re looking for inspiration, we do what everyone does: we turn to Google.
The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.
However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!
Now, this could be because 2011 and 2012 were the infographic's heyday.
But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.
est. read time- 2:28
We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”
But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.