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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    3 Big Mistakes to Avoid in Explainer Videos

    When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.
     
    But when done improperly, they can end up confusing your viewer and costing you money.
     
    In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.

    MarketingAnimationStrategyVideo

    4 STEPS TO MAKING AN ANIMATED MUSIC VIDEO

    Johnny A.'s "Sleigh Ride"

    Well it’s that time of year again, and Christmas is upon us once more!

    Whenever the holiday season rolls around,  I'm reminded of the year I created an animated music video.

    In 2012 guitar virtuoso, Johnny A., asked MediaBoss to produce an animated music video for his rendition of “Sleigh Ride.” I was the animator on the project.

    AnimationStrategyVideoTips & Tricks

    3 Easy Ways to Transcribe Video

    Why should you transcribe video?

    Before we discuss how, let me answer the why

    You just spent all this time producing a video, can’t you just post it and move on the next project on your To Do list?

    StrategyVideoTips & Tricks

    7 Stats About Video Marketing to Make You Look Smart

    Great news! According to Aberdeen's 2015 Marketing Report, marketers have significantly shifted their goals from Viral Views to Engagement.

    As video marketers, we've gone beyond the one dimensional video success story and moved on to the concept called the 'multi-touch campaign'.

    Video MarketingStrategy