I'll Write You A Symphony: Behind Jared Dylan's Music Video

Erin Hayes July 30, 2015 Creativity, Production, Video Leave a Comment

Jared Dylan, 20, is going into his senior year at the University of Miami Frost School of Music, with more than a little bit of rock star credibility.

The aspiring singer/songwriter's music video for the single "Symphony" dropped last week and he's been getting 10,000 hits a day since it premiered on YouTube.

Not too shabby for an independent artist, but there is a lot more to the story than that. The first interesting bit is that he actually wrote "Symphony" when he was 16, and this overnight success has been four years in the making.

When asked about the song’s origin, Jared candidly admits that he wrote it for girl he met only once. [tweet_dis]"She asked me to write her a song and I wrote her “Symphony"[/tweet_dis]. I knew her for a total of 5 hours and she still doesn't know that I wrote the song about her." Dylan admits, laughing.

Inspirations aside, writing a song is one thing, and making a music video is an entirely different animal. When Jared and his manager Jimmy Walorz of Vizion Entertainment, decided it was time, they reached out to video producer Bill Millman (now at Atlantic Records) who tapped Godsmack director Ian Barrett at MediaBoss Television for the job.

The shoot was a whirl-wind two days on location in Miami. Barrett captured the video’s performance shots on site at the University of Miami, including the iconic stage sequence overlooking the fountain at the center of campus. Additional material, specifically the sunset finale and white room sequences were shot at Miami's famous, Trendy Studios.

While the shoot was fast-paced and hectic, Dylan was impressed by how smoothly the process went. "I don’t think there was a difficult part because they worked so well together,” he said of the crew. "MediaBoss is a group of professional veterans who have done it so many times that they knew exactly what to expect. They had it ready to go. We were moving from location to location seamlessly."

That’s not to say that the young artist didn’t have his nervous moments. The white room shots at Trendy Studios were a little out of his comfort zone.

“The entire time, I’m saying (to Barrett), 'You think it’s too weird that I’m doing this? Do you think people are going to respond to this or just think I’m a lunatic?! He just kept yelling over the playback and the next thing I knew I was jumping on chairs and doing karate kicks, it was fun."

In the end, the white room shots are Dylan’s favorite memory from the shoot. He had to put a lot of trust into the direction of Barrett, and according to him, it paid off.

“Ian (Barrett) is a visionary. He is a true artist,” he said. “He was doing things for the video that I just wouldn’t have even thought to imagine. That white room, again all those different costumes and everything, that’s where I think the chemistry between me and Ian really came out. Every one of those shots that we did was a single take."

“I’m so happy with how it came out,” he said of the final edited video. "I cannot express how much I love it, it’s awesome.”

Dylan found inspiration and support from every member of the team throughout the shoot.

“Bill (producer) is probably one of the most fun people to be around. It’s like you never know what he’s going to say next, but it’s going to be hilarious and you just want to be a part of it,” Dylan said, laughing. “He also played a huge part in pushing me throughout the whole process. I was just playing through the song and he was like ‘You gotta give it more than that!’"

“I don’t think the energy of the video would have been nearly as high and as fun without him there."

As for his co-star, actress Rachel Seeker, Dylan says " She's hot." He says reflecting on the beach shot they did together, “And...She’s a sweetheart and so down to earth and easy to talk to, She was there, every second of the shoot,” he added. “She did not leave set, She was alway there to give support...I mean we couldn’t have done the video without her."

Walorz served as the “all-seeing-eye” throughout the entirety of the shoot, according to Dylan. “Having such a seasoned opinion and such a well-versed influence on the video - we owe a lot of credit to Jimmy.”

Every shoot has an unsung hero, somebody who goes 'above and beyond' and this production was no exception. Jared's good friend, Andrea Lopez, became an impromptu 1st AD and started by wrangling shots, talent and locations. She even filled in as actress to play Jared's love interest when a conflict displaced the original girl.

“I don’t know if I want to let her know how grateful I am because she’ll just hold it over me,” he joked. “She is easily one of the most supportive and just selfless and downright, just inspiring people that I could possibly imagine to be on our team.”

The video provides more than a visual asset to a song, it’s also a captured moment of Dylan’s time at Frost Music School at the University of Miami, a place that has been fully supportive of the whole process. Including his fellow students who appeared in the video.

The school assisted by not only giving approval to film, but by agreeing to share "Symphony" with their social media community, “I think the coolest part is the University of Miami is going to share it cause that really shows how much they support the project.”

"The University of Miami is a huge part of who I am right now,” Dylan added. “But specifically, it will be a huge part of who I am forever."

Dylan has great expectations for the “Symphony” video.

“We’re shooting for 50 million views,” he says with his signature smile, “Gotta set the bar high. We’ve got a lot in store."

"Symphony" is available on iTunes and you can view the video here on YouTube.

Creativity Production Video

MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

Erin Hayes June 25, 2015 Marketing, Creativity, Press, Video, Content Marketing Leave a Comment

This winter we sat down with people behind Framingham's Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

We were honored to tell their story as their dedicated team worked around the clock to keep Framingham's roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

And the best part is, we kept our word and we did produce an award-winning video.

Ready, Set, Snow! won a Telly Award for online informational video.

Check out the video below. The full press release follows.

[az_lightbox_video_sh image_url="http://mediabosstv.com/wp-content/uploads/2015/06/Daniel-S-Nau.png" thumb_width="" link_url="https://vimeo.com/124556314" title="" gallery_name="" class=""]

Framingham, MA June 24, 2015 - The Telly Awards has named MediaBoss Television as a Bronze winner in the 36th Annual Telly Awards for their piece titled Ready, Set, Snow!. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.

Ready, Set, Snow! follows the intrepid team at the Framingham Public Works through the snow clean up and management during the worst winter in Massachusetts’ history, the winter of 2015.

"When we sat down with Framingham Public Works we said we were going to produce an award-winning video that showcased their hard work and dedication,” Ian Barrett, MediaBoss Creative Director said. “We’re so excited that this story of an epic winter was captured and shared and that people have responded so positively to it."

“We’re proud to have partnered with MediaBoss Television to produce this award-winning video for Framingham’s Public Works. Their gifted and talented approach to informing the residents on our technology, equipment, and personnel, and the combined services that they provide to the Community, has achieved a high standard of excellence that is apparent in the quality of this video production, ” said Peter Sellers, Executive Director of Framingham Public Works.

[tweet_box]We’re proud to have partnered with @MediaBossTV to produce this award-winning video for @DPWFramingham[/tweet_box]

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “MediaBoss Television’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

About MediaBoss Television

MediaBoss Television is a full-service television and web video production company that produces compelling video content for broadcast, corporations and start-ups alike. MediaBoss Television is based out of an 8,000 square foot converted industrial studio in Framingham, MA.

-END-

Marketing Creativity Press Video Content Marketing

Let Your Hair Down - Adam Ezra Group's Music Video Release

Erin Hayes June 24, 2015 Creativity, Video, Design Leave a Comment

This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single "Let Your Hair Down."

He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

We've had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He's smart and talented guy and we just knew the team he had put together would be A-List.

We were right. It was an honor to work with Ben Tishler, Jason Thompson, John Cole and Neil Miller.

"Ben is an incredible guy to work with," Adam Ezra told us of Ben Tishler. "I'm always amazed by his work ethic, his vision, his talent, and most of all, what he ultimately is able to create on screen."

The vision for the video was a visual celebration of living in the moment and the "power of community and human spirit." Ezra reached out to cancer survivors and volunteers from some of the cancer organizations they work with every year and asked them to participate in the video. He wanted to capture the life and energy of this crowd as his band performed "Let Your Hair Down."

In 24 hours, our studio was converted into the ultimate music venue. We built a stage, we strung lights and we dressed the rest of our space in line with Tishler's artistic vision. Our favorite static visual for the video was the 'World' section of Framingham's historic 'Shopper's World' sign. The Framingham History Center put the sign in our care this fall and we couldn't be more pleased to see it in "Let Your Hair Down"!

[tweet_box]The vision for the video was a visual celebration of the "power of community and human spirit." [/tweet_box]

The video was officially released Sunday, June 21st, during the after party for the Adam Ezra Group's annual Boston Harbor boat cruise.

"I feel so honored, just to have been able to be a part of what happened that day," Adam Ezra told us. "I couldn't be more proud of what we created together."

When fans download "Let Your Hair Down" track or watch the music video, the proceeds are donated to The SAMFund. The SAMFund helps cancer patients and families who are struggling to make ends meet while recovering from treatment. Learn more about this on AdamEzra.com

Watch the video below. And for a Behind-The-Scenes peek of the Making-Of "Let Your Hair Down" take a look through our photo gallery!

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Creativity Video Design

6 Helpful Interview Tips for Your Next Video

Erin Hayes June 02, 2015 Video Marketing, Video, Tips & Tricks Leave a Comment

It’s Not What You Do. It’s The Way You Do It.

Imagine you scored a 20 minute, 1-on-1 interview with one of the hottest talents in your industry. Now imagine they’ve said yes to having it filmed. This is an opportunity that could make or break your career.

How do you prepare?

A bit of background:
For five years in my 20s I had the opportunity to interview some of the most talented people in the world for a Boston newspaper. I had the chance to talk to big names from Former Vice President Al Gore to screenwriter/director Nora Ephron. Some of the interviews I’m proud of (Mr. Gore told me I was his most entertaining interview!). Others haunt me (Nora Ephron had me tongue-tied).

My mistakes helped me develop 6 interview tips to guarantee a great end product and a great experience for me and the interviewee.

Here are my 6 Interview Tips for Video:

1. Do Your Research

Spend an entire day pouring over every article, video, online resource you can find on your subject. But remember to fact check the sources you find against other articles.

Search TED Talks. Look up their LinkedIn, SlideShare, Twitter and Instagram accounts. Get to know the type of content they choose to share. This practice will open a window into their personality. It will give you insight into how they like see themselves and inspiration for what your portrayal of them could be.

i.e.
The Person Behind the Myth or The Person with No Myth.

Personal experience:
I interviewed Tommy Lee Jones for a film he directed in 2005, The Three Burials of Melquaides Estrada. I had done plenty of research on the production of the film, the casting and his personal impetus for taking on a project that dealt with border issues between Texas and Mexico. However, I missed one crucial piece of information: Tommy Lee Jones is bilingual. I don't remember exactly what I asked him in regards to speaking Spanish, but to be frank, he was not impressed. Lesson learned.

2. Know Your Goal (Story Arc)

Don’t skip this step. It’s the step that many people overlook, my former self included. Take the time to sit down and write your Interview Treatment. Think of it as your Show Bible.

Too many interviews are open ended ramblings. This awkward for you, awkward for them and confusing for your viewer.

Plot out your storyline by combining the research you’ve completed and your own spin on the insight you’d like to glean from them.

This. Is. Critical. When you have a clear goal you are more relaxed and when you are more relaxed, your subject is more relaxed.

This step serves as the scaffolding from which candid conversational points will grow. It will serve as the structure your end product will need for success. When you are in the editing room, you won’t have to back into the story. It will be neatly laid out for you (and your editor).

3. Get the Bite

Sound bites are key. They are important for written pieces but they are crucial for video. They make your video stand out and perhaps even more importantly, they make it repurpose-able. Think blog series, video series and 15 second social promos (videos 15 seconds and shorter are shared 37% more than their 30 second counterparts).

In your head, make a list of 5 simple phrases that you’d like to hear them say so you can get your video done.

"Working at Good Will has been the greatest satisfaction of my life."
"The single most important day of my life was the day I met Bill Gates."
"The most transformative book I've ever read was Bird by Bird by Anne Lamott

You get the idea.

Now that you have a list of bytes you need, set your subject up to say them. Write pointed, passionately phrased questions. And this leads me right into Number 4.

4. Be Innovative

Don’t regurgitate interviews you’ve seen with this person. Don’t start listing off their achievements. They’ve lived through both, and you’re blowing an opportunity to create compelling content.

You’ve done your research, you know your goal, you’ve got this.

Imagine this talent has been the CEO of three successful startups. Imagine you know from reading the forward of his autobiography that he/she loved building with legos when he was a child. If it was important enough for him/her to share, there must be a story behind it.

Come to the interview with a lego set and present it to him or her.

'I read that you enjoy legos. Is there anything that you loved doing as a child that translates into your present career trajectory?'

I guarantee you that you'll get a smile and an answer you (and your viewers) haven't heard before.

Personal Experience:
I had the opportunity to speak with writer/director Robert Towne during his Ask the Dust film press junket tour. Ask the Dust is a book by John Fante that Towne adapted to film. Now, I'm a John Fante fan. A geeky, geeky John Fante fan. But somehow the fact that I had poet/novelist Charles Bukowski to thank for the knowledge of Fante eluded me until I sat down to do my research.
My first question was "How would you thank Charles Bukowski for giving you the opportunity to work Salma Hayek?"
He laughed and thanked me for not asking what it was like to work with Colin Farrell (who played the lead and Salma's love interest). We went on to have a great conversation about his friendship with Bukowski.

5. Make Eye Contact

Engage your guest. You are there to have a conversation with someone who has generously agreed to give you their time.

I know it’s tempting to check your questions while they’re talking. But while doing so may ground you, it disengages your subject. They were having a conversation and then suddenly, they are talking to the top of your head. Their entire demeanor will shift. At best they’ll follow your lead and look down at their feet or off-camera. At worst they'll sigh or roll their eyes in frustration.

It’s a great idea for any interviewer to engage their interviewee. To keep eye contact, to smile, to encourage their responses with facial expressions. But it is absolutely critical to do this for video. Your subject could say all the right things. They could hit every one of your must-have bytes, but if they aren’t engaged with you, they could gaze off camera. They could look around in the room or in the wrong direction and then it doesn’t work in the shot. You need to take an active role even if you are off camera.

Think of yourself as the host of a two-person party. Your job is to make your guest feel at home and appreciated. You wouldn’t welcome party goers into your home only to retreat into your bedroom to read a book; don’t invite someone to sit down and have a conversation with you and then not pay attention to their physical cues.

Personal Experience
I'm an Eye Contact Ninja and I've been one since I was a child. I'll tell you why: my auditory comprehension speed is sub-par, to be polite about it. If I'm not looking at you, I'll need seconds to figure out how I should react based on what you said. I'm terrible on the phone. If I am looking at you, my understanding is instantaneous. I'll be able to tell how you hoped I'd react to your statement and give you encouraging facial cues before my brain catches up to speed.

You don't want lag-time during an interview. Even a second of incomprehension can lead to visible frustration. These brief looks will render your footage unusable. Do not look at your notes mid-answer. Don't do it!

6. Keep Your Questions Short and Sweet

Think 10:1. For every 1 word you say, you should hear 10 words from your subject. In short, your questions need to be short.

When you sit down to compose your innovative questions, slap the writer and/or marketer in you on the wrist and remind them that writing and speaking are two very different mediums. You will not get points for complex thoughts and a large vocabulary in an interview setting.

Get to the point, and get there quickly, one, short question at a time.

The reason behind short and to the point questions is the same reason you put just one call-to-action on a landing page. If your questions are 2, 3 or 4 part-ers then you run the risk of confusing your interviewee about how you want them to respond and you get a convoluted answer that doesn’t effectively answer any of your points. And your editor will grumble about you under their breath.

Interview Tips In Summary:

Do your research and fact check
Know your story arc
Get the bite
Be innovative
Make eye contact
Keep your questions short and sweet

Bonus Interview Tip:

If you won't appear in the video with your guest and are asking the questions off-camera remember to ask them to repeat a part of your question in their reply.

Example: When did you know you wanted to become a submarine commander?

Answer: I knew I wanted to become a submarine commander the first time I heard The Beatles song, Octopus's Garden.

Now, what would you add to this list? What tip(s) has/have helped in your interviewing process?

[starbox]

Video Marketing Video Tips & Tricks

7 Must Have Videos for Every Content Marketing Strategy

Erin Hayes May 21, 2015 Production, Video, Content Marketing Leave a Comment

You know that your marketing strategy isn't complete without a comprehensive content marketing plan. There are countless studies that show your visitors are looking for quality content before they make a purchasing decision and we all know that Google prefers real content to keyword-stuffed content.

Video marketing is a critical part of your business's content marketing strategy. Video is considered to have the second highest ROI (51.9%) in marketers content strategy according to a recent survey by eMarketer. They improve engagement rates, increase product knowledge and, according to Digital Sherpa, a whopping 1/3 of all online activity is spent watching video.

And these stats won't be decreasing any time soon. According to the KPCB Partners report, 74% of all Internet traffic will be video this year. And Cisco projects that global internet traffic from videos will make up 80% of all Internet traffic in 2019.

But video production can seem like an intimidating process to some and we've all heard sad stories of video investments gone wrong. Like all content, videos need to be vetted. They need to have clear goals and proper execution from pre-production to distribution.

Bad content can be worse than no content at all. In fact, 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Over the last decade we've produced marketing videos that have helped launch companies, get startups sold and have innovated blue chip businesses.

In that time we've developed a tried and true suite of video we recommend to all of our clients:

The 7 Must Have Videos for the Most Effective Content Marketing Strategy.

But we just call it the 7 Must Have Videos.

We've created a SlideShare for the quick hit, but for more in-depth advice read on below.

NO. 1: THE COMPANY OVERVIEW

Think of this video as a virtual introduction; it's the smile, eye contact and firm handshake of your website. It should give the broad view of what your company does and why it does it. The language should be simple and easily digested.

[Note: This isn't an Explainer video. An Explainer video gets down into the specifics of your service or product. Explainer videos are critical to your content marketing strategy but we'll cover that in a minute.]

The goal of this video is to welcome your viewer and entice them to learn more about how your company could simplify their life. It's a great home page or landing page video.

Landing pages with video see an 86% increase in conversions according to a study by WebDAM solutions.

A good length of this video is under 2-minutes.

Now, how do you boil down your incredible company in under 2 minutes?

Our Advice:

Brainstorm the 3 key takeaways about your company.
Write 1 page, double spaced.
- Break the page down by:
  - Intro paragraph
  - Key takeaway 1
  - Key takeaway 2
  - Key takeaway 3
  - Closing paragraph

It may seem tough to try and get 5 pounds of sugar into a 2 pound bag, but all you need to do is boil it down and it will all fit. Promise.

NO. 2: THE TALKING HEAD (or THOUGHT LEADERSHIP) VIDEO

The Talking Head video puts a face to a name and it's a great opportunity for you to leverage the insight of your C-Level execs while branding them as experts in your field. The more people you have out there talking about you, the more people will find you.

Now, why should you produce a talking head video when you have a white paper that reflects the insights of your C-Level Exec? Because Humans Like Other Humans.

In fact, according to Forbes:

"The Fusiform Facial area makes us pay attention to faces - this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability."

Also, there's this fun fact from Digital Sherpa: Videos increase consumers' understanding of a company's product or service by 74%.

Also, tapping into top internal talent will show your company's dedication to its customers travels all the way to the top.

Our Advice:

Write a script, and then write it again.
- Then, share it with the video production experts you hire for their feedback on language, too. Writing for the page and writing for video are two different animals and everyone has a different speaking tone. If you can say something with one word, don't use three. Try to be kind to your speaker and don't put 'X' sounds next to 'C' or 'S' sounds.
Use a Teleprompter.
- Most video production houses will have one. If they don't, they should because Teleprompt + makes a great app for the iPad.

NO. 3: LAUNCH VIDEO

A launch video can help build excitement around your launch and encourage social sharing.

Launches are major milestones for every company. Whether it's a company launch, a product or a service launch, it takes months of hard work and long hours to make sure you've got all your ducks in a row.

Maximize your promotion effort and produce a video to introduce the subject of your launch and tell the world why it will be a better place now that you are here.

Did you know that videos are shared 12 times more than links and text posts combined?

Ok, so people share video, but will that translate into leads? According to Entrepreneur.com, yes. After viewing a video, 75% of users check out a marketer's website.

Our Advice:

Keep this video fun and under 2 minutes.
If you have the budget, consider hiring professional talent or animating it.

NO. 4: CUSTOMER TESTIMONIAL

You know your product/service is the best on the market, but anyone will tell you that this sentiment carries more weight when shared by your customers instead of your VP of Sales.

Written Case Studies and Customer Quotes are fantastic, but in today's visual world it's important to include a video in this content marketing package.

If you scroll back up to No. 2 in this list you can re-read the factoid about the Fusiform Facial Area. Humans like to hear from other humans, plain and simple.

According to WebDam Solutions, Customer Testimonials have the highest effectiveness rating for content - 86%! And the marketing mavens at Econsultancy report that 70% of consumers trust the opinions of unknown users.

So, reach out to your happy customers and ask if they'd be willing to sing your praise on video.

Our Advice:

Come prepared with a single sheet of questions.
Keep eye contact and smile when you're asking questions.
- This will help your customer feel at ease and smile back at you, and more importantly, the camera!

NO. 5: ANIMATED EXPLAINER

If a picture tells a thousand words, then an animation will tell millions, right? Right. 1.8 million words per minute.

We love animations, and we know we aren't alone. According to Unbounce, Animated Explainer videos increase conversion rated by an impressive 20%.

Animations evoke emotion. Nearly every child grew up reading illustrated books or watching Saturday morning cartoons. This emotional charge entices us to click or push the play button when we see an animated thumbnail.

And then there's this:

93% of communication is nonverbal and individuals process visuals 60,000 times faster than text (ETC Web).

This makes sense when you consider that civilizations have been sharing information via illustration for literally thousands of years. Tap into this universal form of communication and explain your product or service with a custom 2D or 3D animated explainer.

Our Advice:

Give yourself some lead time with this project. Animations are time consuming and you don't want to incur a rush charge.
Keep the video between 60 and 90 seconds (about a page of double-spaced text).
Get creative with it!

NO. 6: PRODUCT OVERVIEW

Product Demos are immensely helpful to guide prospects through the buyer's journey. They help prospects become leads by familiarizing them with how to use your product; they create customers from leads because they show you'll have their back should they have questions; and they help create happy customers because your customers know they can count on you for support.

Product Demos also simplify the lives of your sales team and technical team. If your company has a robust resource page of videos, they can reference them during support calls and include links to them in their customer emails.

Speaking of email, did you know that an introductory company email that includes a video receives an increase click-through rate by 96%? (Digital Sherpa)

A Product Demo - or an Animated Explainer for that matter - make fantastic additions to introductory emails.

Our Advice:

Write a script and a corresponding shot list.
This will guarantee you get the shots you need whether you are producing a video with a host or voice over driven video.
If your product is software based, plan on running a screen capture while you host the demo.

Bonus tip for screen capture: Keep your mouse still until you need to use it.

NO. 7: SOCIAL VIDEO (or 'VIRAL VIDEO')

Produce a video that will inspire your audience to share your message organically. Easy, right? Well, with the right production partner and the right expectations, it doesn't have to be impossible.

The 'Social Video' is the savvy marketer's way of harnessing the elusive Internet Unicorn, the 'Viral Video'.

Hubspot recently wrote blog consisting of a compendium of data on how to produce a viral video. Laughter was an important factor (so was having a kid say something unexpected, but that's the problem with Viral Videos; they don't necessarily speak to people who could turn into leads).

Burst Media reports that comedy is the most popular form of online video content among all viewers, regardless of age, at 39%. And, it gets better. Posts with videos attract 3 times more inbound links than plain text posts.

Most importantly, people fall in love with video.

We'll leave you with this excerpt from an Entrepreneur.com article by contributor Lizart Margalit, PhD, a resident psychologist at ClickTale:

"When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video. That’s because it’s much easier for us to become emotionally attached to something we watch in a video than something we read in an article.

Emotions are mediated by automatic physiological (motor-sensorial) reactions, which can be explained through a process called mirror-neuron mechanism. A mirror neuron is a neuron that fires not just when we ourselves perform an action, but also when we watch someone else perform that same action. Our brains mirror what’s unfolding before us as if we were part of the scene, even if we are just sitting passively on the sidelines."

Let people fall in love with you and your brand and include these 7 must have videos in your content marketing strategy.

Production Video Content Marketing

MediaBoss Television Web Series Tandem Bike Cops Wins Awards at LA Web Fest

MediaBoss Television April 07, 2015 Press, Video Leave a Comment

07-April-2015 – FRAMINGHAM, MA – The Web series Tandem Bike Cops produced by Framingham based MediaBoss Television, took home two LA Web Fest awards Saturday in the highly contested, comedy category this weekend. Tandem Bike Cops follows the crime fighting antics of two rookie officers in a police department with no budget, set in a fictitious western Massachusetts town called Boone.

Actor/Comedian/Radio Host, Chris Zito was awarded 'Outstanding Supporting Actor' for his role as Lt. Lou Tenant and Actress/Model Rachel Seeker was awarded 'Outstanding Supporting Actress' for her role as Investigator Rachel Foxxx. Rachel and Chris perform dramatically in a series of very 'over the top' comedy scenes.

"I'm blown away! We had so much fun and everyone was so funny in this cast," Zito said. "Thanks to Ian Barrett and Erin Hayes and everyone at MediaBoss. God Bless the Internet and these United States of America!"

“I'm really proud of the entire cast and the studio, it was a lot of hard work to get Season One of Tandem Bike Cops out,” said MediaBoss Creative Director, Ian Barrett. “We've gotten excellent feedback and next season looks to be even better than we imagined, we are truly fortunate.”

"I could not be happier to be involved with Tandem Bike Cops," said Seeker. "The characters are all unique and that's part of what really makes it work. When you love what you do and it doesn't feel like work, that's when you're doing what you were meant to do! Can't wait to shoot Season Two!"

The initial concept of Tandem Bike Cops was brought to MediaBoss by Funny It Up Productions, a comedy group based in Framingham, MA. MediaBoss expanded the concept and added a supporting cast and guest characters and took over the production of the series.

"I'm really proud of the entire cast and the studio, it was a lot of hard work to get Season One of Tandem Bike Cops out," said MediaBoss Creative Director, Ian Barrett. “We've gotten excellent feedback and next season looks to be even better than we imagined, we are truly fortunate."

Christian Boudreau and Richie Montuori star as the Tandem Bike Cops. The first three episodes of Tandem Bike Cops Season One are available online.

Full Release Here...

Press Video

A Roast of Roasters Roasting Roasters

EricaLeBlanc April 01, 2015 Creativity, Social Television Blog, Video Leave a Comment

It was a Roast for roasting Roasters, also Justin Bieber was there.

Is it just me or is the name that follows “The Roast of” just a celebrity endorsement to get millions of people to watch comedians make fun of each other? Now, this is not something I am opposed to, which is why I decided to highlight the best Roasters Roasting Roasters jokes of the night.

Kevin Hart
“Martha do us a favor and put your ankle bracelet on vibrate so we don’t have no problems.”

Pete Davidson
“I’ve been watching these roasts since I was 9 and what’s happening to you Jeff? You look like someone put Seth Rogen in the microwave.”

“Martha’s so old her first period was the Renaissance.”

“You might know Ludacris from your Mom’s ‘That’s What I Call Music’ CD.”

“Let’s give it up for Shaq! Thanks for being here and taking a break from throwing barrels at Super Mario…I’m sorry, please don’t eat me.”

Natasha Leggero
“You know Kevin is actually going to be on the next season of Game of Thrones, he’s playing Peter Dinklage’s shadow.”

“Kevin has a Napoleon complex. Kevin, Napoleon was the leader of France. Ludacris, France is in Europe. Justin, Europe’s a continent. Shaq, a continent is not a free breakfast.”

“When I first met Hannibal I was like, ‘You are going to be a star’ and when I first met Kevin I was like, ‘No, I don’t want to buy a candy bar to support your local after school program.’”

“Snoop you look like Shaq’s skeleton.”

Shaq
“Jeff, how am I the one who played 19 seasons, but you’re the one who looks like he took 20 years of elbows to the face?”

Jeff Ross
“Martha Stewart’s here because Paula Deen refused to sit with this many black folk.”

“Snoop…you look like a retired WNBA player.”

Hannibal Buress
“It’s good to see Comedy Central diversifying its talent with whatever race Pete Davidson is. You just look vague man…I don’t like it. I don’t like your face at all. You seem like a nice person, but when I talk to you I don’t have fun.”

“Natasha Leggero is here, which means right now there’s a bachelor party discovering that their cake is empty.”

Martha Stewart
I would list her jokes, but in true Martha fashion, they are all NSFW.

Justin Bieber came to his own defense at the end stating, “What do you get when you give a teenager $200 million? A bunch of has-beens calling you a lesbian for two hours.”

A special guest also supported the wild ways of the Biebs.

[starbox]

https://www.youtube.com/watch?v=tny-Mcpp4js

Creativity Social Television Blog Video

MediaBoss Upgrades Live Event Productions Film Gear

MediaBoss Television March 10, 2015 Production, Press, Video Leave a Comment

Framingham, MA - MediaBoss Television, a Boston video production company, announces the addition of BlackMagic’s ATEM 2 ME Production Studio 4K to their equipment roster.

“The ATEM 2 Production Studio is a powerful piece of hardware, now we can Record 4k video with 20 inputs,” Ian Barrett, Creative Director, said. “This is a real win for our sports, live music and corporate studio productions. This upgraded flypack gives us 3 times the camera and playback capacity combined with 4k resolution and faster communication.”

MediaBoss has a long history with BlackMagic’s live event switchers, having purchased one of the first boxes in Boston four years ago. BlackMagic’s hardware is an integral part of MediaBoss’s live event productions: music performances and concerts; live sports coverage; live conference telecasts; and broadcast television production.

The ATEM 2 M/E Production Studio 4K from Blackmagic Design is a live event multi-camera production switcher with 20 video inputs built into a 2RU chassis. Supporting NTSC/PAL/HD and Ultra HD 4K (3840x2160) video formats, the switcher connects to a wide range of cameras and sources, delivering a single program stream in SD, HD, or Ultra HD video. All this is done live and in real time with no rendering required. The switcher features a reference video input for synchronizing the switcher to other equipment using tri-level or blackburst sync. Each input also features its own frame synchronizer, which allows you to use cameras that do not feature Genlock as well as input video from computer sources.

About MediaBoss Television:

MediaBoss Television is a full-service online video and television production company that produces compelling video and animation content for blue chip companies and start-ups alike. MediaBoss is based out of an 8,000 square foot production studio in Framingham, MA.

[gview file="http://mediabosstv.com/wp-content/uploads/2015/03/ATEM-Production-Studio-Press-Release.pdf"]

Production Press Video

Corporate Video Production: Catalogic ECX Launch

MediaBoss Television February 13, 2015 Marketing, Production, Social Media Marketing, Video, Content Marketing Leave a Comment

We love being the corporate video production partner to our clients. Here's a great example of how hard we work - and how well we work together as a team - to deliver the best quality of product regardless of short deadlines.

One of our technology clients, Catalogic, approached us mid-January with a question: Could we produce a suite of original visual content, including 6 videos and a multitude of graphics to support both the videos and social media efforts in time for their February, 10th launch?

We're always up for a challenge and this was going to be a big one. We said 'yes', of course.

We quickly scheduled three shoots for the next week in our 30 ft x 30 ft studio space; two with their CEO Ed Walsh, and one with one of their incredible Sales Engineering and Services Manager Sathya Sankaran. We captured two high level videos and one deep-dive demo into their new product that would be edited into two versions - a highlight video and a complete video.

Tip: When we produce demo videos we like to shoot at least one angle of the presenter and edit in a screen capture of the demo in post. People engage with people and if you leave the friendly face out of your demo, you leave a lot on the table.

Our production manager, Paul, and editor, Monica, worked closely to achieve a streamlined post production process for these three videos. Two of the videos were over 15 minutes in length, while a third was 5 minutes long.

Our Creative Director, Ian, flew to Texas to capture two customer interviews with our two-DSLR, ARRI Light Kit flypack while the rest of the studio got to work on new, branded graphics and social strategy.

Our FX Boss, Nick dreamed up some animated lower thirds and an animated logo to give the videos energy, while Catalogic's VP of Marketing weighed in on how he wanted the video's art cards to look.

[x_video_embed type="16:9"] [/x_video_embed]

Meanwhile, Erin and Social Media Manager Erica worked with Catalogic's PR Team to implement a content sharing strategy that would create anticipation for their upcoming launch.

When our Creative Director returned, Paul and Monica worked with their VP of Marketing and their Product Evangelist to make sure the storytelling was exactly on message.

We worked for four weeks straight and were able to deliver the 6 final assets to the Catalogic team in time for their (very successful) launch.

Our core team has worked together since 2008 and this certainly was not our first tight deadline. Our process is tested and true - and honestly, we love the challenge and love meeting a challenge together.

Marketing Production Social Media Marketing Video Content Marketing

Pantera: RIP Dimebag

MediaBoss Television December 08, 2014 Video Leave a Comment

[az_lightbox_video_sh image_url="http://mediabosstv.com/wp-content/uploads/2014/12/Pantera-Dimebag.png" thumb_width="" link_url="https://vimeo.com/113966244" title="Pantera " gallery_name="" class=""]

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Video (3)

It’s Not What You Do. It’s The Way You Do It.

It’s Not What You Do. It’s The Way You Do It.

Here are my 6 Interview Tips for Video:

1. Do Your Research

2. Know Your Goal (Story Arc)

3. Get the Bite

4. Be Innovative

5. Make Eye Contact

6. Keep Your Questions Short and Sweet

NO. 1: THE COMPANY OVERVIEW

Our Advice:

NO. 2: THE TALKING HEAD (or THOUGHT LEADERSHIP) VIDEO

Our Advice:

NO. 3: LAUNCH VIDEO

Our Advice:

NO. 4: CUSTOMER TESTIMONIAL

Our Advice:

NO. 5: ANIMATED EXPLAINER

Our Advice:

NO. 6: PRODUCT OVERVIEW

Our Advice:

NO. 7: SOCIAL VIDEO (or 'VIRAL VIDEO')

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