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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    5 Video Production Trends for 2016 You Can't Ignore

    If you are not using video as part of your business marketing strategy you are missing one of the most powerful marketing trends in history.
    Online video consumption has increased dramatically year-over-year and this year will not be an exception. In fact, video viewership is set to spike by 19.8 percent in 2016!


    The Future of Episodic Television: A Working Producer’s Perspective

    Originally published on Production Hub.

    Everything changes and television is no exception.

    Online is the new episodic television. The amount of time people spent consuming only video each day jumped 23.3% in 2015 and is set to increase by a further 19.8% in 2016. Advances in technology only boosted this trend with increases in mobile video performance and storage capacities.

    Our viewing habits have affected the way production is done today, too. Everyone has a mobile video production facility in their pocket. 

    This isn’t news. The shift from what we think of as traditional television – and traditional production – has been happening for well over a decade. I’ve been producing television through these evolutions and I’m still here to talk about it.

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    3 Big Mistakes to Avoid in Explainer Videos

    When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.
    But when done improperly, they can end up confusing your viewer and costing you money.
    In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.



    Johnny A.'s "Sleigh Ride"

    Well it’s that time of year again, and Christmas is upon us once more!

    Whenever the holiday season rolls around,  I'm reminded of the year I created an animated music video.

    In 2012 guitar virtuoso, Johnny A., asked MediaBoss to produce an animated music video for his rendition of “Sleigh Ride.” I was the animator on the project.

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    Our 6 Must-See Holiday Movies

    It's beginning to look a lot like Christmas at MediaBoss so Nick Clarke and I sat down to discuss our favorite holiday movies.

    Originally, we agreed to list just the top two flicks that put us in the holiday spirit. But there's something you should know about Nick and me: We are the perpetual children of the studio and picking just two was too difficult.


    3 Easy Ways to Transcribe Video

    Why should you transcribe video?

    Before we discuss how, let me answer the why

    You just spent all this time producing a video, can’t you just post it and move on the next project on your To Do list?

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    Scott Weiland / STP "Atlanta"

     I had the opportunity to record Scott Weiland and Dean DeLeo performing "Atlanta" in 1999 - right after Scott completed rehab the first time.


    In Post We Trust: Our Approach to Editing Video

    Back in the day when I was producing weekly shows in Colombia, I remember putting all my faith in “Alvarito”, my editor.

    This guy was a magician! Not only an efficient operator but an organized mind, capable of giving a nice finished touch to our projects. A guy who took our job seriously and always gave every edit his best.

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