Great! You’ve committed to producing video. But now that you’ve got the production piece squared away, what should you do?
Staying on top of current trends is an important part of being good at what you do. No matter the industry. While I dedicated some time to researching Top Video Trends this weekend I was struck by one overwhelming fact: as marketers, we are obsessed with B2C video.
You’ve heard it before: You need video to market your business. But the prospect of producing a video can seem like an overwhelming task. Especially if you’ve never gone through the process before.
“You can't be what you can't see.”
Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First.
Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.
According to the Oxford Dictionary the definition of Video is:
The recording, reproducing, or broadcasting of moving visual images.
While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.