Great! You’ve committed to producing video. But now that you’ve got the production piece squared away, what should you do?
Staying on top of current trends is an important part of being good at what you do. No matter the industry. While I dedicated some time to researching Top Video Trends this weekend I was struck by one overwhelming fact: as marketers, we are obsessed with B2C video.
You’ve heard it before: You need video to market your business. But the prospect of producing a video can seem like an overwhelming task. Especially if you’ve never gone through the process before.
When we’re looking for inspiration, we do what everyone does: we turn to Google.
The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.
However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!
Now, this could be because 2011 and 2012 were the infographic's heyday.
But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.
est. read time- 2:28
We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.
Are you in charge of a video marketing budget?
Before you commit to a storyboard or begin the search for a video production partner, let us give you a few tips on how not to spend your money.
It's easy to get overwhelmed by what's possible in video production. Everyday there's a new shiny toy to capture footage or a new best way to produce a video.
Let us help you avoid some common pitfalls.
Here are 5 terrible ways to spend your money.