Contact us: 508-405-0323 | Erin@mediabosstv.com

    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    How to Launch a Video Campaign and Get the Biggest Bang for Your Buck

    Great! You’ve committed to producing video. But now that you’ve got the production piece squared away, what should you do?

    Video MarketingContent Marketingvideo budgetVideo production

    Tips For Producing Awesome B2B Video On Time and Within Budget

    Staying on top of current trends is an important part of being good at what you do. No matter the industry. While I dedicated some time to researching Top Video Trends this weekend I was struck by one overwhelming fact: as marketers, we are obsessed with B2C video.

    Video Marketingmarketing strategy

    Video: Why You Need It and How to Get Started

    You’ve heard it before: You need video to market your business. But the prospect of producing a video can seem like an overwhelming task. Especially if you’ve never gone through the process before.

    Video MarketingVideoContent Marketingvideo marketing budgetvideo budget

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production

    5 TERRIBLE WAYS TO SPEND YOUR VIDEO MARKETING BUDGET


    INTRODUCTION:

    Are you in charge of a video marketing budget?

    Before you commit to a storyboard or begin the search for a video production partner, let us give you a few tips on how not to spend your money. 

    It's easy to get overwhelmed by what's possible in video production. Everyday there's a new shiny toy to capture footage or a new best way to produce a video. 

    Let us help you avoid some common pitfalls.

    Here are 5 terrible ways to spend your money.  

    Video Marketingvideo marketing budgetvideo budgetmarketing budget

    7 Stats About Video Marketing to Make You Look Smart

    Great news! According to Aberdeen's 2015 Marketing Report, marketers have significantly shifted their goals from Viral Views to Engagement.

    As video marketers, we've gone beyond the one dimensional video success story and moved on to the concept called the 'multi-touch campaign'.

    Video MarketingStrategy

    The Four Biggest Video Marketing Trends

    2015 has a been a great year for video.

    Everywhere we turn, the internet gives us another study reporting the adoption and effectiveness of video.

    Hardly anyone questions the strength of video marketing. But what type of video should you use and how should you use it?

    We have about a million great ideas to help answer that. So, to help inspire you, we'll start with sharing the four of the biggest video marketing trends we've seen this year.

    MarketingVideo MarketingVideoContent Marketing

    Never miss a post – Subscribe to our blog!