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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    How to Launch a Video Campaign and Get the Biggest Bang for Your Buck

    Great! You’ve committed to producing video. But now that you’ve got the production piece squared away, what should you do?

    Video MarketingContent Marketingvideo budgetVideo production

    Trending: "Come Together" Music Video

    Five years ago we produced a music video for Godsmack’s cover of The Beatles "Come Together." At the time, they were in Boston recording their release, "Live and Inspired". 

    VideoFilmmakingVideo productionmusic videogodsmack

    The First Five Things I learned as a Production Intern

    My name is John Zawawi, and I just finished my freshman year at the University ofMassachusetts Amherst. This is the first internship I’ve ever had, and I couldn’t be happier to be doing it at MEDIABOSS.

    Being in a professional environment for the first time, I quickly realized that I know nothing.

    ProductionVideo productionproduction intern

    Unleashing The Full Power of Facebook Live

    Here are the facts: Video performs well on Facebook and Live Video performs even better.

    Most of the videos you see on Facebook Live are people sharing 5-20 minutes of an event.

    ProductionTips & TricksVideo productionlive streamfacebook live

    How Practicing My Skills Have Allowed My Creative Work To Evolve

    "I know you've heard it a thousand times before. But it's true--hard work pays off. If you want to be good, you have to practice, practice, practice. If you don't love something, then don't do it."

    –Ray Bradbury

    The saying 'practice makes perfect’ can apply to many disciplines –sports; music; art.  
     
    But it also applies to your work. Whether you are a master at spreadsheets, a whiz at making calls, or a commander of the conference room, the more you practice your role in the workplace the better you become. No matter your title.

    CreativityAnimationVideo productionCreative Process

    6 Mile Moment: Boston Marathon in Downtown Framingham

    Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.

    It was hard to imagine that just three years ago this event didn’t exist.

    Video productionlive streamboston marathon6 mile moment

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production

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