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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    5 Traditional Animation Principles That Are Still Important Today

    Animation has evolved exponentially in the last century.

    That doesn’t change the fact that every animation - from the very first cartoon ever made, to the cartoons and animated movies that we watch today - are all crafted by artists.

    Technology is constantly advancing the way we animate. However, it doesn't matter if you are animating with a pencil and paper or by computer, the same fundamental animation principles apply.

    Animation

    6 Mile Moment: Boston Marathon in Downtown Framingham

    Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.

    It was hard to imagine that just three years ago this event didn’t exist.

    Video productionlive streamboston marathon6 mile moment

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production

    What to Take When You Can't Take Everything: Travel Production

    When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:

    VideoTravelTravel Production

    5 TERRIBLE WAYS TO SPEND YOUR VIDEO MARKETING BUDGET


    INTRODUCTION:

    Are you in charge of a video marketing budget?

    Before you commit to a storyboard or begin the search for a video production partner, let us give you a few tips on how not to spend your money. 

    It's easy to get overwhelmed by what's possible in video production. Everyday there's a new shiny toy to capture footage or a new best way to produce a video. 

    Let us help you avoid some common pitfalls.

    Here are 5 terrible ways to spend your money.  

    Video Marketingvideo marketing budgetvideo budgetmarketing budget

    5 Reasons Why I'm Not Rushing to 4K Resolution


    INTRODUCTION:

    4K Video is all the rage right now. Every new phone, camera and editing system can now produce 4k resolution.

    So why don't I, an industry professional, care about 4k just yet? 


    Video

    Data Unknown: A Web Series

    Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else. 

    But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore. 

    VideoWeb seriesbranded contentData

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