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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Video: What the Oxford Dictionary Doesn't Tell You


    According to the Oxford Dictionary the definition of Video is:

    The recording, reproducing, or broadcasting of moving visual images.

    While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.

    Video

    4 Tools My iPhone Will Never Replace


    I write a lot about gear and production for a couple of reasons:

    1. I love the topic
    2. We travel quite a bit and we always have to be prepared no matter what, no matter how long the shoot runs, and I like sharing the gear decisions that have been galvanized during field production.

    We are huge fans of technology and of course we all have smart phones. They are a godsend for production. Smartphones keep us connected and they provide amazing assistance with specialized apps. You can use your smart phone for almost anything.

    But…that's not always a great idea.

    Production GearGear Blogfilm Gear

    5 Surprising Takeaways from Interning For a  Creative Company

    My name is Alex Pok and I am a student studying Animation at Lesley University College of Art and Design.

    This spring, I interned at MediaBoss.

    creative workplaceWorkflow

    5 Tips For Drawing Your Favorite Marvel Superheroes

    This is the second in a series of animation & graphic design blogs by Nick Clarke.

    Superheroes and comic books have shaped the imaginations of generations.

    And now, the characters on these pages have transformed to create the largest cinematic franchise in film history.

    So, in celebration of Captain America: Civil War's release this past weekend, I wanted to show how the creators brought these iconic characters to life.

    Here are 5 tips for drawing your favorite Marvel superheroes, by Stan Lee and John Buscema from their book, How To Draw Comics The Marvel Way.

    Animationdrawing tipsgraphic designanimation tipscharacter design

    5 Traditional Animation Principles That Are Still Important Today

    Animation has evolved exponentially in the last century.

    That doesn’t change the fact that every animation - from the very first cartoon ever made, to the cartoons and animated movies that we watch today - are all crafted by artists.

    Technology is constantly advancing the way we animate. However, it doesn't matter if you are animating with a pencil and paper or by computer, the same fundamental animation principles apply.

    Animation

    6 Mile Moment: Boston Marathon in Downtown Framingham

    Downtown Framingham came alive with Boston Marathon spectators last Monday. Hundreds of fans, families and friends flocked to The 6 Mile Moment to cheer on the participants of the 120th Boston Marathon.

    It was hard to imagine that just three years ago this event didn’t exist.

    Video productionlive streamboston marathon6 mile moment

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production

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