est. read time- 2:28
We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”
But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.
When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:
INTRODUCTION:
Are you in charge of a video marketing budget?
Before you commit to a storyboard or begin the search for a video production partner, let us give you a few tips on how not to spend your money.
It's easy to get overwhelmed by what's possible in video production. Everyday there's a new shiny toy to capture footage or a new best way to produce a video.
Let us help you avoid some common pitfalls.
Here are 5 terrible ways to spend your money.
Video Marketingvideo marketing budgetvideo budgetmarketing budget
Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else.
But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore.
A picture's worth a thousand words. So, rather than write 14,000 words about the filmmaking process (cause that'd be a bit boring, wouldn't it?), we pulled 14 photos from some talented people on Instagram to tell the story instead.
Congrats! You’ve got the go ahead to produce an awesome video for your company! That’s great news. But now that the high from that win is wearing off you may be wondering, “OK. What now? How do I choose the right video production company?"
Video productionhiring video production companyguide to hiring video production company
Originally published on Production Hub.
Everything changes and television is no exception.
Online is the new episodic television. The amount of time people spent consuming only video each day jumped 23.3% in 2015 and is set to increase by a further 19.8% in 2016. Advances in technology only boosted this trend with increases in mobile video performance and storage capacities.
Our viewing habits have affected the way production is done today, too. Everyone has a mobile video production facility in their pocket.
This isn’t news. The shift from what we think of as traditional television – and traditional production – has been happening for well over a decade. I’ve been producing television through these evolutions and I’m still here to talk about it.
Videoweb series productionpilot productiontelevision production
