Contact us: 508-405-0323 | Erin@mediabosstv.com

    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Erin Hayes

    Erin's a producer, writer and content lover. She's worked with MediaBoss since 2008. In 2010, she quit her marketing and freelance writing jobs and came on to lead MediaBoss full-time.
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    Recent Posts

    What to Take When You Can't Take Everything: Travel Production

    When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:

    VideoTravelTravel ProductionGear Blog

    5 TERRIBLE WAYS TO SPEND YOUR VIDEO MARKETING BUDGET


    INTRODUCTION:

    Are you in charge of a video marketing budget?

    Before you commit to a storyboard or begin the search for a video production partner, let us give you a few tips on how not to spend your money. 

    It's easy to get overwhelmed by what's possible in video production. Everyday there's a new shiny toy to capture footage or a new best way to produce a video. 

    Let us help you avoid some common pitfalls.

    Here are 5 terrible ways to spend your money.  

    Video Marketingvideo marketing budgetvideo budgetmarketing budget

    Data Unknown: A Web Series

    Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else. 

    But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore. 

    VideoWeb seriesbranded contentData

    Video Production Explained in 14 instagram photos

    A picture's worth a thousand words. So, rather than write 14,000 words about the filmmaking process (cause that'd be a bit boring, wouldn't it?), we pulled 14 photos from some talented people on Instagram to tell the story instead. 

    InstagramFilmmaking

    Guide to Hiring the right video production company

     Congrats! You’ve got the go ahead to produce an awesome video for your company! That’s great news. But now that the high from that win is wearing off you may be wondering, “OK. What now? How do I choose the right video production company?"

    Video productionhiring video production companyguide to hiring video production company

    5 Video Production Trends for 2016 You Can't Ignore

    If you are not using video as part of your business marketing strategy you are missing one of the most powerful marketing trends in history.
     
    Online video consumption has increased dramatically year-over-year and this year will not be an exception. In fact, video viewership is set to spike by 19.8 percent in 2016!

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    3 Big Mistakes to Avoid in Explainer Videos

    When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.
     
    But when done improperly, they can end up confusing your viewer and costing you money.
     
    In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.

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    Our 6 Must-See Holiday Movies

    It's beginning to look a lot like Christmas at MediaBoss so Nick Clarke and I sat down to discuss our favorite holiday movies.

    Originally, we agreed to list just the top two flicks that put us in the holiday spirit. But there's something you should know about Nick and me: We are the perpetual children of the studio and picking just two was too difficult.

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