“You can't be what you can't see.”
Being in a professional environment for the first time, I quickly realized that I know nothing.
Here are the facts: Video performs well on Facebook and Live Video performs even better.
Most of the videos you see on Facebook Live are people sharing 5-20 minutes of an event.
Every Top 5 of every productivity / hack blog post ever written offers the advice: Do the Hard Thing First.
Ok. So, which hard thing am I referring to, you ask? The big one. The hardest thing. GET ORGANIZED.
According to the Oxford Dictionary the definition of Video is:
The recording, reproducing, or broadcasting of moving visual images.
While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.
I write a lot about gear and production for a couple of reasons:
- I love the topic
- We travel quite a bit and we always have to be prepared no matter what, no matter how long the shoot runs, and I like sharing the gear decisions that have been galvanized during field production.
We are huge fans of technology and of course we all have smart phones. They are a godsend for production. Smartphones keep us connected and they provide amazing assistance with specialized apps. You can use your smart phone for almost anything.
But…that's not always a great idea.