Supercharge Your Strategy: 5 Reasons to Invest Big in Video for 2024

Erin Hayes September 19, 2023 Content Marketing, video marketing budget, marketing strategy Leave a Comment

Why should you invest more in video in 2024? Well, the answer is simple - video isn't just the future of content marketing...it's the Present of content marketing. Attention spans are shorter than ever and video has become the most effective way to capture and hold your audience's attention.

Here are 5 clear reasons why your business should invest more in video content creation in 2024.

1. Video has taken over the internet.

People spend hours daily watching videos on platforms like TikTok, YouTube, and Instagram for entertainment, education, or inspiration. If your business is not leveraging the power of video, you're missing out on a massive opportunity to connect with potential customers.

2. Video has the ability to show, not tell.

While text and images can be informative, they often fail to convey the true value and experience of a product or service. Videos, on the other hand, allow businesses to demonstrate their offerings in a way that is engaging and immersive. By giving your audience a virtual test drive of what you're offering, you can build trust and credibility, ultimately driving more conversions and sales.

3. Videos create a personal connection with your audience.

Unlike traditional sales pitches, which can come across as pushy or impersonal, videos allow you to showcase the human side of your brand. Whether it's through storytelling or showcasing the faces behind your business, videos can help you establish a genuine connection with your viewers, leading to increased brand loyalty and customer engagement.

4. Shareability!

Social media platforms thrive on video content, and users love to share videos that resonate with them. By creating compelling and shareable videos, you can exponentially increase your brand's reach and visibility. A well-crafted video has the potential to go viral, attracting attention from a vast audience and boosting brand awareness.

5. Finally, video is continuously evolving, paving the way for new and exciting possibilities.

With the emergence of virtual and augmented reality, videos are becoming even more immersive and interactive. Imagine transporting your audience into your product or service, allowing them to experience it firsthand. By investing in video now, you are positioning your business at the forefront of technological advancements, ensuring that you stay ahead of the competition.

In short, investing more in video content in 2024 is a no-brainer. Video provides an engaging and immersive experience for your audience, allows you to demonstrate your offerings effectively, creates a personal connection, and has the potential to reach a broader audience through social media. With video being the future of content marketing, it's time to start filming and take your business to new heights.

We're a group of collaborative creatives who specialize in the art of cinematic storytelling. We have the expertise to guide you through every step of crafting a remarkable video marketing strategy, starting from the initial idea generation to the final delivery. We are now accepting bookings for 2024 and would be thrilled to collaborate with you on your next project! Get in touch!

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7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

Erin Hayes September 12, 2023 Video Marketing, Strategy, Content Marketing Leave a Comment

It's Q4, and you know what that means. It's time to start planning your strategy for 2024.

Wild, right? We like to plan at least a quarter ahead, but there's no reason to avoid experimenting with fresh ideas now while you ramp up to smash it in 2024.

Let's talk about a few little but impactful changes you can make to your video marketing strategy now and a few little but impactful changes you can build up to for 2024 that will make a significant difference in the success of your video marketing efforts.

First, let's tackle accessibility. These first two changes are straightforward and only impact the Delivery Stage of your videos. Your in-house production team or video production partner can make these alterations without drastically impacting your delivery schedule.

1. Make sure your videos are mobile-friendly:

With the majority of videos being viewed on mobile devices, it's important to make sure your videos are optimized for mobile viewing. This means ensuring that your videos are formatted in a way that is easily readable on smaller screens and loads quickly on mobile networks. Consider using a responsive design that adjusts the video size and layout based on the viewer's device. By taking the time to optimize your videos for mobile, you can provide a seamless and enjoyable viewing experience for your audience.

2. Include subtitles or closed captions:

By making your content more inclusive, you can engage with a broader audience. Subtitles or closed captions provide a text version of the audio content in your videos, allowing viewers who are deaf or hard of hearing, are in a loud setting, or a setting isn't conducive to noise (library, quiet car, surreptitiously watching videos while their kids watch cartoons) to follow along. Not only does this make your videos pantopic, but it also improves engagement and retention because viewers can easily understand your message.

These next four tips should be considered at the beginning of your next campaign, so it may be best to start planning to include these for your 2024 efforts.

3. Create an engaging thumbnail:

We all know that first impressions matter, and in video marketing, thumbnails are the first glimpse viewers get of your video. So, creating an engaging thumbnail that captures attention and accurately represents the content within is essential. A visually appealing and relevant thumbnail can entice viewers to click and watch your video. Consider using bold and vibrant visuals, compelling text, and images that accurately represent the subject matter of your video. Creating a visually appealing thumbnail increases the chances of attracting viewers and generating more views for your video.

4. Use storytelling to create an emotional connection:

People are more likely to engage with a video if it tells a story they can relate to and creates an emotional connection. Storytelling allows you to connect with your audience on a deeper level and evoke emotions that resonate with them. Consider incorporating personal anecdotes, real-life examples, or testimonials into your videos to make them more relatable and memorable. By weaving narratives into your videos, you can create a lasting impact on your viewers and increase their engagement and willingness to share your content. By the way, storytelling is our passion so should you need help in this department. Give us a call!

5. Use videos to educate and inform:

People are looking for information, so make sure that your videos are informative and educational, as well as entertaining. Provide valuable insights, tips, or tutorials that address your audience's pain points or answer their questions. By positioning yourself as a knowledgeable authority in your industry, you can build trust with your viewers and establish yourself as a go-to resource. Remember to present the information in a clear and concise manner, using visuals and graphics to enhance understanding and engagement.

6. Use calls-to-action:

Encourage your viewers to take action by including calls-to-action at the end of your videos. A call-to-action is a prompt that tells your audience what you want them to do next, whether it's subscribing to your channel, visiting your website, or making a purchase. By clearly stating the desired action and providing a compelling reason to take it, you can increase the chances of viewers following through. Make sure to place the call-to-action at a strategic point in your video and make it easy for viewers to take the desired action, such as including clickable links or buttons.

The timing to test out this last tip is somewhat flexible (we think). If you have an email campaign scheduled that could use some punching up, see if your team thinks adding a recent video could help.

7. Use video in email marketing campaigns:

Adding video to your email campaigns can increase click-through rates, open rates, and conversions. Including a video thumbnail or a GIF that links to your video in your email can capture the attention of your subscribers and entice them to click and watch. Videos have a way of conveying information quickly and engaging viewers, making them an effective tool for grabbing attention in a crowded email inbox. Consider using videos to showcase new products or services, provide behind-the-scenes glimpses, or share customer success stories. Experiment with different types of videos and track the performance to optimize your email marketing strategy.

By implementing these small yet effective changes to your video marketing strategy, you can elevate the impact of your videos and achieve better results. So, what are you waiting for? Start experimenting with these changes now and watch your video marketing efforts soar to new heights!

Want to pick our brains some more? Contact us; we'd love to work with you.

Video Marketing Strategy Content Marketing

What is User Generated Content (UGC) & How Can Businesses Get Involved

Erin Hayes September 05, 2023 Strategy, Video, Content Marketing Leave a Comment

User-generated content (UGC), also known as the stuff regular people create, is like a breath of fresh air in the marketing world. It's not your typical content that comes straight from the company, but rather the real deal from consumers themselves. We're talking product reviews, social media posts, video testimonials, blog articles, and even podcasts. UGC gives consumers a chance to speak up, share their experiences, and make their voices heard.

In this digital age, people rely heavily on the opinions and experiences of others before making a purchase. That's where UGC comes in. It's a platform for consumers to express their thoughts, whether they're praising a brand or calling them out. And because it comes straight from the people who have actually used the product or interacted with the brand, it's seen as more genuine and trustworthy.

Product reviews are a prime example of UGC. They're the go-to resource for potential customers who want unbiased opinions and insights before opening their wallets. You can find these reviews on all sorts of websites, social media platforms, and even dedicated review sites. It's like a treasure trove of information for anyone looking to make an informed decision.

But wait, there's more! Social media platforms have become a playground for UGC. Consumers can share their experiences, thoughts, and even get creative with posts, photos, videos, and memes. Brands can encourage users to use specific hashtags or tags to track and engage with this content, making it a real community affair.

And let's not forget about video testimonials. These bad boys add a personal touch to a brand's marketing efforts. Imagine real people, just like you and me, talking about their positive experiences with a product or service. These videos can be shared on the brand's website, social media channels, or even used in advertising campaigns. It's like getting a virtual high-five from someone who really knows what they're talking about.

Blog articles and podcasts have also become platforms for consumers to share their experiences and opinions. Bloggers and podcasters can dive deep into reviews, tutorials, or discussions about a specific product or brand. It's like having a conversation with a friend who knows all the ins and outs of what you're interested in.

So, you see, user-generated content is a big deal. It gives consumers a voice, allows them to share their experiences, and helps others make informed decisions. Brands that embrace and promote UGC build trust, engage with their audience, and ultimately drive sales. It's a win-win for everyone involved.

Cool, you say. So how do we get involved?

1. Create a Hashtag: Encourage users to share their experiences with your brand by creating a unique hashtag that they can use when posting on social media. This not only helps to organize and track user-generated content but also creates a sense of community among your customers. When users see others using the hashtag, they feel connected to a larger group of people who share similar experiences and interests. It also makes it easier for your brand to discover and engage with UGC, as all the content associated with the hashtag is in one place. Additionally, you can consider offering incentives or rewards for using the hashtag, such as featuring the best posts on your website or giving away exclusive discounts or merchandise to those who participate.

2. Run Contests: Run contests that encourage users to create content related to your brand. This can be anything from writing a review to creating a short video. Contests are a fun and interactive way to engage with your audience and encourage them to become brand advocates. You can ask users to share their favorite product usage tips, create a funny meme related to your brand, or even showcase their artistic skills by designing a logo or artwork. By offering exciting prizes or exclusive experiences as rewards, you can motivate users to participate and generate high-quality UGC. Make sure to promote the contest through various channels, such as social media, email newsletters, and your website, to maximize participation and reach.

3. Feature UGC on Your Website: Display user-generated content on your website, such as product reviews or testimonials. This can help to build trust and credibility with potential customers. When visitors see positive reviews and testimonials from real people, they are more likely to perceive your brand as trustworthy and reliable. Consider creating a dedicated section on your website to showcase UGC, where visitors can easily browse through authentic experiences and opinions. You can also use UGC to enhance your product pages, by including customer photos or videos demonstrating the use and benefits of your products. This not only adds a personal touch but also provides social proof, which can influence purchasing decisions.

4. Respond to UGC: When users create content about your brand, make sure to respond to their posts and show your appreciation for their support. This can encourage other users to create content as well. Engaging with UGC demonstrates that you value your customers and their opinions. Take the time to like, comment, or share UGC that aligns with your brand values and resonates with your audience. By acknowledging and responding to UGC, you foster a sense of community and encourage others to share their experiences. This can also lead to valuable conversations and feedback, providing insights into what your customers love about your brand and areas for improvement.

5. Collaborate with Influencers: Partner with influencers and encourage them to create content related to your brand. This can help to expand your reach and tap into new audiences. Influencers have established credibility and a loyal following, making their endorsement of your brand highly influential. Collaborating with influencers allows you to leverage their creativity and influence to create authentic and engaging UGC. Whether it's through sponsored posts, product reviews, or takeover campaigns, influencers can help amplify your brand message and generate buzz around your products or services. When working with influencers, make sure to choose those whose values align with your brand and whose audience aligns with your target market. This ensures that the UGC generated by influencers resonates with your intended audience and drives meaningful engagement.

Make you have permission from these content creators to reuse their content. If they've posted on Social Media and allow reposting (or stitching) then you'll be able to download their video and reuse it. We've run many successful campaigns for our clients by taking the best of their UGC and creating compilations or reaction videos for them.

If you're interested in maximizing your UGC, get in touch! We'd love to collaborate.

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What a rush! Sold-out screening raises $2K for educational programs

Erin Hayes August 23, 2023 Filmmaking, Creative Process Leave a Comment

Special Charity Screening of Hunting Whitey

Raised $2,000 for children's educational programs

On August 17th, the Chatham Orpheum hosted a special charity screening of Hunting White. MediaBoss, with our production partners, the talented playwrights and authors Casey Sherman and David Wedge, presented a special cinema version of the highly acclaimed Hunting Whitey theater experience. This screening raised $2,000 for children's educational programs.

This showing was the first and only opportunity for the cast, writers, and crew to view their live performances from the sold-out stage play at the Wilbur Theater this spring.

A Q&A with the writers Casey Sherman and David Wedge, Director Ian Barrett, and co-Producer Erin Hayes followed the presentation. Local press, dignitaries, and fans were on hand and the event generated a lof of buzz about this project. Stay tuned for more announcements around Hunting Whitey to come!

Got a Project?

Let's join forces and do something remarkable together! We are available and'd love to help you finish the year strong. Our team of experts is eager to collaborate with you and bring your vision to life. Reach out to us today, and let's get started!

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Looking for some creative video production inspiration to improve your video marketing strategy?

You've come to the right place!

With January firmly under our belt, let's discuss the Top 5 Video Trends for 2023.

1. Pre-recorded Live streaming: The last three years have seen an explosion in Live Streaming content. The COVID-19 Pandemic created a need to communicate safely with customers, prospects, and leads, and live-streaming content was a highly effective solution for that need. In 2023, significant budget cuts and staffing shortages have created new challenges to communicating business messages. Again, companies are turning to Live Streaming as a solution to this challenge. We've seen a significant uptick in inquiries about partnering with a creative video production team to produce a high-quality pre-produced live stream video to engage with their audiences. Live streaming video lets businesses connect with their audience in real time and create a sense of urgency. And the value doesn't end with the conclusion of the event. Companies can repurpose the assets made for the live stream video in their other marketing communication efforts. Think web, email marketing, social media, fundraising, knowledge base, etc.

2. Short-for Video is an exciting way to connect and engage with customers and leads. The success of TikTok and YouTube Shorts mean that businesses can reach their target audience where they are, when they’re most receptive to their message. And businesses can take advantage of these platform’s built-in analytics and advertising capabilities. TikTok and YouTube have a massive user base. YouTube has over 2 billion active users while TikTok’s user-base is 800 million. Both platforms offer creative flexibility within their platform. Tiktok offers businesses the ability to get creative and innovative with their marketing campaigns. The platform supports a wide range of content formats, from lip-sync videos to dance challenges and more, allowing businesses to showcase their brand in a fun and engaging way. YouTube’s ability to add text, music, and other creative elements, allows businesses to easily create custom and engaging content that resonates with their target audience. And YouTube Shorts is a trending content type. The company reports that more and more of its users are coming to its platform to consume this powerful short-form content.

3. User-Generated Content (UGC) is the more authentic version of Influencer Marketing. Businesses are seeing this and are encouraging and repurposing more user-generated videos to create more relatable content. We’re seeing requests to consult on ideas that will engage their audience in an on-brand way. These include examples from contest pieces and challenges to customer testimonials and product reviews. UGC helps businesses tap into the power of word-of-mouth marketing and leverage the expertise, experiences, and perspectives of their customers.

4. Vertical Video: With the rise of mobile device usage, videos filmed in a vertical aspect ratio are becoming more common and are better suited for mobile viewing. Most people hold their phones vertically, meaning a vertical video will take up the full screen, providing a better viewing experience. Horizontal videos often have black bars on the top and bottom, reducing the amount of screen real estate used, which can detract from the viewing experience. Additionally, vertical video is more suitable for platforms like Instagram and TikTok, which are designed for vertically-oriented content. On these platforms, vertical videos tend to receive more engagement and have higher completion rates compared to horizontal videos. However, it's worth noting that the suitability of a particular video format will also depend on the type of content being shared and the target audience. For example, horizontal video may be better suited for certain types of content, such as films or sporting events, where a wider aspect ratio is desired. Ultimately, businesses should consider the goals and objectives of their video content and choose the format that best serves those needs. Hiring a professional production company can provide a way to get the best of both worlds. A good production company will have cameras that can film one video that will work in both a vertical and a horizontal format.

5. Interactive video: Videos that allow audiences to interact with the content, such as choosing their own paths or making decisions, are becoming more popular. Interactive video can be used for various purposes, including marketing and advertising, training and education, entertainment, and more. By allowing viewers to interact with the video, businesses, and content creators can gain valuable insights into their audience and gather data on how they engage with their content. Examples of interactive videos include choose-your-own-adventure style videos, product demos with interactive features, and videos with embedded quizzes or surveys. Interactive video can be created using various tools and platforms, including video production software, HTML5, and specialized interactive video platforms. It's an increasingly popular format for online video content, as it offers a way for businesses and content creators to stand out in a crowded online environment and deliver a more engaging and memorable experience for their audience.

There you have it! Overall, the trend in video marketing in 2023 is to create more engaging, personalized, and interactive content that can be shared easily across multiple platforms. Do you have an idea you’d like to discuss with a team of passionate video producers? We’d love to collaborate with you. We'd love to start a conversation.

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Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Erin Hayes January 23, 2023 Video Marketing, marketing plan, live streaming, live event video, pre-produced live event video Leave a Comment

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

We can understand why.

A pre-recorded Live Event presents an opportunity to create quality engaging content that lasts long after the live event ends. The assets created in the process of producing these pre-recorded live events have long-tail benefits for web, communication, and social media.

Pre-recorded live event videos are videos that are recorded before a live event and are then played during the event as if it were happening live.

These videos can be used to showcase a product, service, market trends, thought leadership, etc.

Pre-recorded live event videos are becoming an important trend in 2023 for a few reasons:

Increased reach: Pre-recorded live event videos can be distributed online, allowing your business to reach a wider audience, even if they were not able to attend the live event.
Cost-effective: Pre-recorded live event videos can be produced at a lower cost than a live event, making it a cost-effective way to reach a large audience. If you partner with the right video production agency, they'll be able to suggest low-cost locations (think that unused space in your office) that they can dress up with simple accent lighting and props.
Control over content: Pre-recorded live event videos allow businesses to have complete control over the content, allowing them to ensure that their message is communicated clearly and effectively.
Flexibility: Pre-recorded live event videos can be used in multiple ways and on multiple platforms, increasing the flexibility of your marketing strategy.
Better engagement: Pre-recorded live event videos can be edited to include interactive elements such as polls, quizzes, and CTAs, which can increase engagement with the audience.
Better targeting: Pre-recorded live event videos can be tailored to your target audience, allowing you to reach the right people with the right message.
Repurpose content: Pre-recorded live event videos can be repurposed and used in other marketing efforts, such as social media, email marketing, and website. We've produced Explainer videos, product demos, customer testimonials, and anthem videos as part of Pre-recorded Live Event packages.

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How to look your best on a video call: a 30-second guide

Erin Hayes April 16, 2020 facebook live, webcam, video conference calls, webinar Leave a Comment

Web conference calls are the new way of communicating with co-workers, and bosses. It’s the new norm for job interviews and sales, and training calls

Executives, managers, librarians, and teachers are investing in building in-home studios to accommodate the sheer volume of video and conference calls they need to accomplish a day. It’s unlikely that this rapid change over to video calls will disappear as the economy opens up and people are allowed to return to work.

We’re consulting with our clients about how to work with what they already have in place and how to build-out their in-home studios. This work inspired us to create a How To series that we could share with everyone.

This is the first of the series: A 30 Second Guide to Looking Your Best on a Video Call.

For more robust solutions, like virtual event set-ups or multi-camera, contact us at erin@mediabosstv.com or check out our Virtual Event and Live Stream Video page.

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Award-Winning Content Creation Agency to Host Worcester’s NPR Affiliate, WICN’s ‘Business Beat’

Erin Hayes September 20, 2019 Leave a Comment

Ian Barrett and Erin Hayes to co-host with WICN GM, David Ginsburg

Framingham, MA: MEDIABOSS today announced a new partnership with Worcester’s NPR Affiliate, WICN. This partnership will see MEDIABOSS’ CEO, Erin Hayes and Creative Director, Ian Barrett, co-host WICN’s long-standing business show, ‘Buisness Beat’ with WICN General Manager, David Ginsburg.

“When David reached out to Ian and I about hosting WICN’s long-standing show, Business Beat, we could not say ‘Yes’ fast-enough,” said Erin Hayes, CEO of MEDIABOSS. “We feel as David does, that Worcester is the heart of Massachusetts. We’re excited to have conversations with the people who are part of the burgeoning Worcester renaissance.”

“WICN is thrilled to work with talent the caliber of Erin Hayes and Ian Barrett of MediaBoss! As the new hosts of Business Beat, they've brought a fresh, insightful perspective to the program while delivering an exceptional production quality to the show. Ian and Erin aren't just new hosts--they've reinvented the show for us," said David Ginsburg, General Manager of WICN.

‘Business Beat’ will be featured on the radio at 10:00 p.m. on Sundays. A multi-camera live version of the show will appear on WICN’s YouTube page following the broadcast and a podcast of the audio will be released. This multi-platform approach is a hallmark of MEDIABOSS' content marketing approach and gives the potential audience three great ways to absorb this exciting content.

This Sunday’s inaugural episode will feature a conversation with ArtsWorcester Executive Director, Juilet Feibel.

About MEDIABOSS: MEDIABOSS is an award-winning video production agency specializing in creating visual content for distribution across all media platforms from broadcast television to live streaming to social media.

About WICN: Arts and culture contribute to a quality of life that keeps a community vibrant and economically alive. WICN Public Radio is a 501(c)(3), committed to this ideal through the presentation of authentic, independent music, on the radio and in the concert halls, preserving America’s living art forms of Jazz and other music for generations to enjoy.

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

Erin Hayes December 07, 2017 facebook live, live event video Leave a Comment

All proceeds of No Rest for the Wicked Funny benefit Globe Santa

BOSTON, MA: Today, MEDIABOSS, an award-winning production company located in MetroWest, announced its partnership with famed Boston comedy theater, Improv Asylum, to stream their 24-hour improv event to Improv Asylum’s 27K+ Facebook audience. The annual event, No Rest for the Wicked Funny raises money for Globe Santa. Globe Santa Globe Santa exists solely to deliver joy to local children. They provide holiday presents to families in need throughout the Greater Boston area. This year, No Rest for the Wicked Funny will run from 7p.m. December 21^st- 7p.m. December 22^nd.

“We are excited to bring No Rest for the Wicked Funny to a larger audience again this year. We saw great success from 2016’s Live Broadcast, with more than 15,000 people live-streaming us on our first run out of the gate,” said Mike Anastasia, co-producer of No Rest for the Wicked Funny. “We’re looking forward to giving people a chance to tune in and watch our incredibly talented performers and special guests as they entertain for 24 straight hours. To-date we have raised $277,124.11 for Globe Santa. We hope to raise even more money for the children of Greater Boston this year.”

“MEDIABOSS believes in giving back to the community. Partnering with Improv Asylum and donating our time, equipment and expertise to bring their impressive 24-hour improv event, No Rest for the Wicked Funny, to a larger audience was an easy decision,” said Ian Barrett, Creative Director of MEDIABOSS. “This year we hope to help Improv Asylum raise the most money they’ve ever raised for Globe Santa.”

Globe Santa was created in 1956 to deliver gifts to local children in need. Today, Globe Santa provides holiday presents to families in need throughout the Greater Boston area.

Improv Asylum has put on its 24-hour improvised show for 13 years. The first show took place in 2005.
Past celebrity guests include WBZ Anchor Lisa Hughes, Boston comedy legend Tony V, former Patriots tight end Christian Fauria, sports reporter Bob Lobel, Big D & the Kids Table, actor Dave Eigenberg, Ken Casey of the Dropkick Murphys, comedian Steven Wright, Celtics legend JoJo White, Boston radio personality Adam 12.
People can buy tickets to attend the event at improvasylum.com/norest
People can tune in to watch the event here: https://www.facebook.com/Improvasylum/

About MEDIABOSS: MEDIABOSS is an award-winning, creative video production company and marketing agency. We create content for distribution across all media platforms for broadcasts and businesses. Last month, we provided video for IMAGs at Dennis Leary's 23rd annual charity comedy show, Comics Come Home. Learn more about our Live Event Streaming here.

About IMPROV ASYLUM: Improv Asylum is a comedy theater featuring improvisation and sketch comedy (think Whose Line is it Anyway? meets Saturday Night Live!). We have performed more than 10,000 shows for well over 2 million people. You could be next! We have shows 6 nights a week at our resident theater on Hanover Street in Boston's North End. Improv Asylum also offers unique corporate training, hilarious customized corporate shows and a student training center. Find out why Improv Asylum is the "funniest show you'll ever be a part of!"™

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The Most Important Step to Sharing Video to Facebook

Erin Hayes July 18, 2017 Video Marketing, facebook live, facebook video, sharing video Leave a Comment

We won't make you read too far to get to it.

Here it is:

Make sure your viewers can understand your video without the sound on.

According to Facebook, 85% of Facebook video gets watched with the sound off.

Yikes. If a video plays in a newsfeed but no one can hear it, does it really play? Well, yes. Of course it does. But you get my point. Video is pricy content to take a chance that your target audience will play the audio.

OK, well. What can you do to make sure your message still gets across?

Transcribe your video and include closed captioning and add bold graphics to help tell the story.

What if you can’t do both, you ask?

Last month Animoto released their infographic: “The State of Social Video: Marketing in a Video-First World".

According to their survey, 39% of consumers are more likely to finish videos with closed captioning. And yet, only 51% of marketers add closed captions to their video, most of the time or always.

Our point: If you want to see a boost in completion rates and get a leg up on your competition, add closed captions to your video.

What if your video strategy includes Facebook Live, you ask? Facebook Live will add automatic transcriptions eventually, but for now they do not.

We handle our Facebook Live shows by adding more graphics. And once the Facebook Live has ended we add closed captions.

How do you get your hands on closed captions? Well, there are a variety of platforms you can use to have your video transcribed. But first, ask your production partner if this is something they provide. We include a close caption file (.srt) with final delivery of our videos.

Not sure how to add closed captions for Facebook video? We've made a super short video that shows you how, below:

See? Easy. Now start captioning those Facebook videos!

And if you'd like to talk production, feel free to reach out: erin@mediabosstv.com

Video Marketing facebook live facebook video sharing video

Supercharge Your Strategy: 5 Reasons to Invest Big in Video for 2024

7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

What is User Generated Content (UGC) & How Can Businesses Get Involved

What a rush! Sold-out screening raises $2K for educational programs

Special Charity Screening of Hunting Whitey

Raised $2,000 for children's educational programs

Top 5 Creative Video Production Trends of 2023

Looking for some creative video production inspiration to improve your video marketing strategy?

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

How to look your best on a video call: a 30-second guide

Award-Winning Content Creation Agency to Host Worcester’s NPR Affiliate, WICN’s ‘Business Beat’

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

The Most Important Step to Sharing Video to Facebook

Content Creation Blog

Supercharge Your Strategy: 5 Reasons to Invest Big in Video for 2024

7 Little Changes That'll Make a Big Difference To Your Video Marketing Strategy

What is User Generated Content (UGC) & How Can Businesses Get Involved

What a rush! Sold-out screening raises $2K for educational programs

Special Charity Screening of Hunting Whitey

Raised $2,000 for children's educational programs

Got a Project?

Top 5 Creative Video Production Trends of 2023

Looking for some creative video production inspiration to improve your video marketing strategy?

Why Pre-recorded Live Event Video is the Biggest Video Trend of 2023

Pre-recorded live events are fast becoming the Top Video Trend of 2023.

How to look your best on a video call: a 30-second guide

Award-Winning Content Creation Agency to Host Worcester’s NPR Affiliate, WICN’s ‘Business Beat’

IMPROV ASYLUM AND MEDIABOSS PARTNER TO LIVE-STREAM ANNUAL 24-HOUR IMPROVISED CHARITY SHOW ON FACEBOOK LIVE

The Most Important Step to Sharing Video to Facebook

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