You’ve heard it before: You need video to market your business. But the prospect of producing a video can seem like an overwhelming task. Especially if you’ve never gone through the process before.
According to the Oxford Dictionary the definition of Video is:
The recording, reproducing, or broadcasting of moving visual images.
While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.
When we’re looking for inspiration, we do what everyone does: we turn to Google.
The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.
However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!
Now, this could be because 2011 and 2012 were the infographic's heyday.
But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.
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We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.
When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:
4K Video is all the rage right now. Every new phone, camera and editing system can now produce 4k resolution.
So why don't I, an industry professional, care about 4k just yet?
Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else.
But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore.