Contact us: 508-405-0323 | Erin@mediabosstv.com

    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Video: Why You Need It and How to Get Started

    You’ve heard it before: You need video to market your business. But the prospect of producing a video can seem like an overwhelming task. Especially if you’ve never gone through the process before.

    Video MarketingVideoContent Marketingvideo marketing budgetvideo budget

    Trending: "Come Together" Music Video

    Five years ago we produced a music video for Godsmack’s cover of The Beatles "Come Together." At the time, they were in Boston recording their release, "Live and Inspired". 

    VideoFilmmakingVideo productionmusic videogodsmack

    Video: What the Oxford Dictionary Doesn't Tell You


    According to the Oxford Dictionary the definition of Video is:

    The recording, reproducing, or broadcasting of moving visual images.

    While technically accurate, this definition is void of any nuance. Video is indeed the recording, reproducing or broadcasting of moving visual images. Yet, anyone familiar with video – from a creator to a viewer – knows there’s much more to it than that.

    Video

    From Around the Web: 4 Fab 2016 Video Marketing Infographics


    When we’re looking for inspiration, we do what everyone does: we turn to Google. 

    The other day I was looking for some new statistics about video marketing to use in a pitch. I had some great stats that I used in this Production Trends blog from January. But I wanted fresh information.

    However, when I googled “Video Marketing Infographics” results from 2011 and 2012 showed first!

    Now, this could be because 2011 and 2012 were the infographic's heyday.

    But in Video terms, 4 or 5 years ago might as well be twenty years ago. The video production and video marketing landscape changes dramatically year to year. Thank new breakthroughs in technology and adoption rates for new technology for this trend.

    Video MarketingVideoVideo production

    3 Common Video Marketing Pitfalls (And How To Avoid Them)


    est. read time- 2:28

    We’ve heard it before: “No one watches our videos. Videos just don’t work for our business. Our customers don’t watch video.”

    But invariably - when we start asking questions to dive deeper into the issue - we find out that the prospect made one (or more) of the three most common video marketing pitfalls we see.

    Video MarketingVideoVideo production

    What to Take When You Can't Take Everything: Travel Production

    When we go out on a shoot we always like to be prepared for anything. That means good pre-production and bringing a lot of gear to the location. So it's not unusual to see a cart loaded like this:

    VideoTravelTravel ProductionGear Blog

    5 Reasons Why I'm Not Rushing to 4K Resolution


    INTRODUCTION:

    4K Video is all the rage right now. Every new phone, camera and editing system can now produce 4k resolution.

    So why don't I, an industry professional, care about 4k just yet? 


    Video

    Data Unknown: A Web Series

    Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else. 

    But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore. 

    VideoWeb seriesbranded contentData

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