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    Content Creation Blog

    Filmmaking and Content Marketing Tips From the Field

    Data Unknown: A Web Series

    Data is a word that gets thrown around a lot. We have "data plans." Our have data to upload, data to download. We know that big data is a big thing and we know that social networks like Facebook and Instagram prize their users personal data above all else. 

    But what does data really mean to us? This is a question our good friend and client, Steve Kenniston, wants to explore. 

    VideoWeb seriesbranded contentData

    Video Production Explained in 14 instagram photos

    A picture's worth a thousand words. So, rather than write 14,000 words about the filmmaking process (cause that'd be a bit boring, wouldn't it?), we pulled 14 photos from some talented people on Instagram to tell the story instead. 

    InstagramFilmmaking

    Guide to Hiring the right video production company

     Congrats! You’ve got the go ahead to produce an awesome video for your company! That’s great news. But now that the high from that win is wearing off you may be wondering, “OK. What now? How do I choose the right video production company?"

    Video productionhiring video production companyguide to hiring video production company

    5 Video Production Trends for 2016 You Can't Ignore

    If you are not using video as part of your business marketing strategy you are missing one of the most powerful marketing trends in history.
     
    Online video consumption has increased dramatically year-over-year and this year will not be an exception. In fact, video viewership is set to spike by 19.8 percent in 2016!

    Video

    The Future of Episodic Television: A Working Producer’s Perspective

    Originally published on Production Hub.

    Everything changes and television is no exception.

    Online is the new episodic television. The amount of time people spent consuming only video each day jumped 23.3% in 2015 and is set to increase by a further 19.8% in 2016. Advances in technology only boosted this trend with increases in mobile video performance and storage capacities.

    Our viewing habits have affected the way production is done today, too. Everyone has a mobile video production facility in their pocket. 

    This isn’t news. The shift from what we think of as traditional television – and traditional production – has been happening for well over a decade. I’ve been producing television through these evolutions and I’m still here to talk about it.

    Videoweb series productionpilot productiontelevision production

    3 Big Mistakes to Avoid in Explainer Videos

    When done right, an animated explainer video can help explain your product or service, drive engagement with viewers and increase conversion rates 20%.
     
    But when done improperly, they can end up confusing your viewer and costing you money.
     
    In this post we’ll walk you through the three most common mistakes we see people make with explainer videos. And we'll give you practical pointers to avoid making them.

    MarketingAnimationStrategyVideo

    4 STEPS TO MAKING AN ANIMATED MUSIC VIDEO

    Johnny A.'s "Sleigh Ride"

    Well it’s that time of year again, and Christmas is upon us once more!

    Whenever the holiday season rolls around,  I'm reminded of the year I created an animated music video.

    In 2012 guitar virtuoso, Johnny A., asked MediaBoss to produce an animated music video for his rendition of “Sleigh Ride.” I was the animator on the project.

    AnimationStrategyVideoTips & Tricks

    Our 6 Must-See Holiday Movies

    It's beginning to look a lot like Christmas at MediaBoss so Nick Clarke and I sat down to discuss our favorite holiday movies.

    Originally, we agreed to list just the top two flicks that put us in the holiday spirit. But there's something you should know about Nick and me: We are the perpetual children of the studio and picking just two was too difficult.

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