]Businesses small and large are creating and distributing video content more than ever.
Despite its popularity, the process involved in producing a successful video is often misunderstood.
Clients come to us feeling overwhelmed by the complexity of the process just as often as they come to us expecting it to be a snap.
In this post, we clear up four common misconceptions about video production we've come across in our years as video producers.
Back in the day when I was producing weekly shows in Colombia, I remember putting all my faith in “Alvarito”, my editor.
This guy was a magician! Not only an efficient operator but an organized mind, capable of giving a nice finished touch to our projects. A guy who took our job seriously and always gave every edit his best.
There’s a lot riding on the pilot. This single episode needs to present all the unique characteristics of your production and sell sponsors or networks on your idea.
If you are talking to networks, they generally fund the pilot. You would have already attached a director and talent to the production and the network would generally set you up in one of their studios to create the pilot.
To be clear, this blog isn’t about that.
It’s about you.
Great news! According to Aberdeen's 2015 Marketing Report, marketers have significantly shifted their goals from Viral Views to Engagement.
As video marketers, we've gone beyond the one dimensional video success story and moved on to the concept called the 'multi-touch campaign'.
We built the ultimate creative work space when we moved into the 8,000 square foot industrial space MediaBoss now calls home. We have lime-pop support poles, a Koi pond, exposed brick and the Shoppers World sign hanging from our 13 foot ceilings.
But we can't stop there.
In the spirit of the upcoming Halloween season, I started to see the every day objects in our studio a little differently.
Here's a look at The Monsters of MediaBoss!
Original Press Release Published Here
FOR IMMEDIATE RELEASE
Framingham, MA September 9, 2015 - The Telly Awards has named MediaBoss Television as a winner in the 36th Annual People's Telly Awards for their dramedy television pilot titled Partners. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners. With nearly 12,000 entries from all 50 states and numerous countries, winning the People’s Choice is truly an honor.
The first time I was on set I was a writer at the Boston Herald but transitioning to the Video Production World. It was one of the first gigs I went on with our now-Creative Director, Ian Barrett. We were filming a firefighter auction in a Boston bar for a television pilot. He asked me if I saw any 'AC' around.
It was winter. The dead of January. I thought he was nuts. Why would he be looking for air conditioning right now? [Spoiler: He wasn't.]
