We all use stock photos. We do. You do.
- It’s fast
- It’s easy
- And you can find great ones for cheap or even free
Then why is it wrong to use stock photography?
Because:
Why should you transcribe video?
Before we discuss how, let me answer the why
You just spent all this time producing a video, can’t you just post it and move on the next project on your To Do list?
]Businesses small and large are creating and distributing video content more than ever.
Despite its popularity, the process involved in producing a successful video is often misunderstood.
Clients come to us feeling overwhelmed by the complexity of the process just as often as they come to us expecting it to be a snap.
In this post, we clear up four common misconceptions about video production we've come across in our years as video producers.
Back in the day when I was producing weekly shows in Colombia, I remember putting all my faith in “Alvarito”, my editor.
This guy was a magician! Not only an efficient operator but an organized mind, capable of giving a nice finished touch to our projects. A guy who took our job seriously and always gave every edit his best.
Pilot production is tough.
There’s a lot riding on the pilot. This single episode needs to present all the unique characteristics of your production and sell sponsors or networks on your idea.
If you are talking to networks, they generally fund the pilot. You would have already attached a director and talent to the production and the network would generally set you up in one of their studios to create the pilot.
To be clear, this blog isn’t about that.
It’s about you.
Great news! According to Aberdeen's 2015 Marketing Report, marketers have significantly shifted their goals from Viral Views to Engagement.
As video marketers, we've gone beyond the one dimensional video success story and moved on to the concept called the 'multi-touch campaign'.
